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10 Video Email Examples and Tips

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In this article, you'll find 10 email examples featuring video content that have been successfully sent to customers by various companies. Seeing these examples can provide valuable insights and inspiration, helping you create engaging and visually appealing video emails for your own audience.

What should go into video emails?

A good video email captivates the viewer with a compelling thumbnail and a clear call-to-action, ensuring the video content is both engaging and relevant to the recipient. The most important unique elements include a personalized introduction and seamless integration of the video within the email body.

  • Eye-catching Thumbnail: Use a visually appealing thumbnail that entices the recipient to click. Phrases like "Watch Now" or "Exclusive Content Inside" can boost engagement.
  • Personalized Greeting: Start with a personalized message to make the recipient feel valued. For example, "Hi [Name], we have something special for you!"
  • Clear Call-to-Action: Include a strong call-to-action that directs the recipient on what to do next. Examples include "Click to Watch" or "Learn More."
  • Concise and Relevant Content: Keep the video short and to the point, ensuring it addresses the recipient's interests or needs. Use phrases like "In just 2 minutes, discover..."
  • Seamless Integration: Ensure the video is easily accessible within the email, either embedded or linked. Use phrases like "Watch directly in your inbox" or "Click to view."
  • Engaging Subject Line: Craft a subject line that grabs attention and hints at the video content. Examples include "Don't Miss This Video!" or "Your Exclusive Video Inside."

Let's jump into it!

1. Snowman

Snowman's video email for "Alto's Odyssey: The Lost City" effectively captures attention with a visually stunning thumbnail and a clear call-to-action, encouraging recipients to explore the new game on Apple Vision Pro. The email's seamless integration of video content within the body ensures an engaging and immersive experience, making it a standout example of effective video email marketing.

2. VidAngel

VidAngel's video email effectively showcases its service, allowing users to filter content in award-winning shows. The email stands out due to its clear subject line, engaging content, and user-friendly design, making it an excellent example of effective video email marketing.

3. Manors

Manors' email for "Early Access: The Frontier Collection Vol. 4" captivates recipients with its visually appealing design and clear call-to-action, making it an excellent example of effective video email marketing. The seamless integration of video content within the email body ensures an engaging and immersive experience for the audience.

4. Skillshare

Skillshare's video email for "Back to School Savings" stands out with its vibrant and engaging design, capturing attention with a compelling thumbnail and a clear call-to-action. The seamless integration of video content within the email body ensures an immersive experience, making it an excellent example of effective video email marketing.

5. PlayStation

PlayStation's email for "Stellar Blade is Out Now" effectively captures attention with a visually stunning thumbnail and a clear call-to-action, encouraging recipients to explore the new game. The email's seamless integration of video content within the body ensures an engaging and immersive experience, making it a standout example of effective video email marketing.

6. Vimeo

Vimeo's email highlights their featured Staff Picks, offering a curated selection of high-quality videos that are sure to captivate and inspire viewers. The email is designed to engage recipients by showcasing top-notch content and encouraging them to explore more on the Vimeo platform.

7. Ubisoft

Ubisoft's email titled "The wait is over: get a first look at the gameplay!" effectively captures attention with a visually stunning thumbnail and a clear call-to-action, encouraging recipients to explore the new gameplay. The seamless integration of video content within the email body ensures an engaging and immersive experience, making it a standout example of effective video email marketing.

8. Pantaloon

Pantaloon's video email welcomes new subscribers with a vibrant and engaging design, featuring a compelling thumbnail that invites recipients to dive into the content. The seamless integration of the video within the email body ensures an immersive experience, making it a standout example of video email marketing.

9. Zoom

Zoom's email titled "Ready, Set, Zoom! Let’s get started" stands out with its clean and organized design, featuring a clear and engaging subject line. The use of a standard web-safe font ensures readability, while the well-placed call-to-action buttons and social sharing options enhance user interaction and engagement.

10. NBC

NBC's email titled "Don't miss your moment in Paris" captivates recipients with a visually stunning thumbnail and a clear call-to-action, encouraging viewers to explore the content. The seamless integration of video within the email body ensures an engaging and immersive experience, making it a standout example of effective video email marketing.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning video emails is a breeze. Its intuitive design tools empower you to craft visually appealing emails that captivate your audience, ensuring your video content shines. Elevate your email marketing effortlessly with Flodesk's seamless integration and beautiful templates.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE