Video Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for video that have been sent to customers from various companies. Seeing these examples can help you understand what works and inspire your own creative approach.

What should go into Video emails?

A good Video email captivates the recipient with a compelling thumbnail and a clear call-to-action, ensuring the video content is engaging and relevant. The most important elements include personalized messaging and a seamless viewing experience directly within the email.

• Engaging Subject Line: Use phrases like "Watch Now" or "Exclusive Video Inside" to grab attention immediately.
• Compelling Thumbnail: Choose an eye-catching image that hints at the video's content, such as a smiling face or an intriguing scene.
• Personalized Greeting: Start with the recipient's name and a friendly message, like "Hi [Name], we have something special for you!"
• Clear Call-to-Action: Include a button or link with phrases like "Watch the Video" or "See It in Action" to guide the recipient.
• Brief Description: Provide a short, enticing summary of the video content, such as "Discover our latest features in this quick 2-minute video."
• Easy Viewing Experience: Ensure the video plays smoothly within the email or with minimal clicks, enhancing user convenience.

Let's jump into it and explore 10 fantastic examples of Video emails that hit the mark!

10 Video Email Examples

1) Snowman

Snowman's email announcing "Alto's Odyssey: The Lost City" on Apple Vision Pro is a stellar example of a Video email. It effectively uses a captivating thumbnail and a clear call-to-action, ensuring recipients are immediately drawn in and encouraged to watch the video, making it both engaging and efficient.

2) VidAngel

VidAngel's email effectively showcases its service, allowing users to filter content in award-winning shows. The email stands out with a compelling thumbnail and a clear call-to-action, making it an excellent example of a Video email that captures attention and drives engagement.

3) Manors

Manors' email, "Early Access: The Frontier Collection Vol. 4," is a prime example of a Video email that effectively engages customers. The email uses an exclusive early access offer and a compelling thumbnail to draw recipients in, making it an excellent tool for capturing attention and driving video views.

4) Skillshare

Skillshare's "Back-to-School Savings are Here (But Not Forever)" email stands out as a Video email due to its engaging video content that effectively highlights the back-to-school promotions. This dynamic approach captures attention and makes the promotional message more compelling and interactive, ensuring recipients are drawn in and motivated to take advantage of the savings.

5) PlayStation

PlayStation is a gaming brand that offers a variety of video games and gaming consoles. In this context, PlayStation is promoting the release of a new game called "Stellar Blade."

The email was effective because it has a clear and engaging subject line ("Stellar Blade is out now | Reclaim Earth for humankind"), which immediately informs the recipient about the new game release. The email is also well-structured, making it easy for the recipient to understand the key message and take action, such as purchasing the game or learning more about it.

6) Vimeo

Vimeo's "Staff Picks" email showcases a curated selection of high-quality videos, making it a standout example of a Video email. The email's engaging thumbnail and clear call-to-action draw recipients in, ensuring they are motivated to explore the featured content.

7) Ubisoft

Ubisoft is a well-known video game company that excels in creating immersive gaming experiences. The email is effective because it builds anticipation and excitement by offering a first look at the gameplay, which is a highly engaging form of content for video game enthusiasts.

8) Pantaloon

Pantaloon's email, "Welcome to Pantaloon, Smiles Davis!" is a warm and inviting introduction to new users. The email stands out with its engaging video content and personalized greeting, making it an excellent example of how to capture attention and create a memorable first impression.

9) Zoom

Zoom's "Ready, Set, Zoom! Let’s get started" email is a prime example of effective email design. The email features a clean layout with a bold, engaging title and a clear call-to-action, making it easy for recipients to understand the message and take the next steps. The use of a professional font and well-organized content further enhances readability and user engagement.

10) NBC

NBC is a major American television network known for its wide range of programming, including news, entertainment, and sports. The "Don't miss your moment in Paris" email stands out as a great Video email due to its captivating thumbnail and clear call-to-action, which effectively draw recipients in and encourage them to engage with the content.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning Video emails is a breeze. Its intuitive drag-and-drop interface empowers you to design visually appealing emails effortlessly, ensuring your video content captivates and engages your audience. Plus, Flodesk's beautiful templates make your emails look professional and polished, even if you're not a design expert.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.