Tips
Email Examples

Upselling Emails: 10 Great Examples (& Other Tips)

Table of contents

In this article, we'll show you 10 email examples for upselling that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective upselling emails.

What should go into upselling emails?

A good upselling email is concise and personalized, highlighting the added value of the upsell product or service. It should create a sense of urgency and clearly explain how the upgrade benefits the customer.

  • Personalized Greeting: Start with the recipient's name to make the email feel more personal. For example, "Hi [Customer Name], we have something special just for you!"
  • Clear Value Proposition: Clearly state the benefits of the upsell. Use phrases like "Unlock premium features" or "Experience enhanced performance."
  • Compelling Visuals: Include high-quality images or graphics that showcase the product or service. Visuals can make the offer more appealing and easier to understand.
  • Limited-Time Offer: Create a sense of urgency with phrases like "Limited time only" or "Offer ends soon." This encourages quick action.
  • Strong Call to Action: Use a clear and direct call to action, such as "Upgrade Now" or "Get Started Today." Make it easy for the customer to take the next step.
  • Customer Testimonials: Include short testimonials or reviews from other customers who have benefited from the upsell. This adds credibility and trust.

Let's jump into it and explore 10 email examples of good upselling emails!

10 upselling email examples

1) 4Knines

4Knines

4Knines offers a range of high-quality pet products designed to enhance the comfort and convenience of pet ownership. This upselling email is effective because it uses a personalized greeting, clear value proposition, and compelling visuals to highlight the benefits of upgrading, making it easy for customers to see the added value and take action.

2) Soona

Soona

Soona specializes in helping users create standout content, likely focusing on photo and video production services for marketing and e-commerce. This upselling email is effective because it uses a clear and direct subject line, "create content that really stands out!", to entice engagement and encourage recipients to enhance their content, implying added value and user empowerment.

3) Moment

Moment

Moment's email, titled "Your Gear is Waiting," effectively captures attention with a personalized and engaging approach. The email's clear value proposition and compelling visuals make it an excellent example of upselling, as it highlights the benefits of upgrading in a straightforward and visually appealing manner, encouraging customers to take action.

4) Strava

Strava

Strava, a social fitness network known for tracking cycling and running exercises using GPS data, stands out with its upselling email titled "Subscription Preview: 4 days left. Don't miss out." This email effectively creates urgency and empowers users to act quickly by highlighting the limited-time offer, clear branding, and a straightforward call-to-action, making it a prime example of effective upselling.

5) Linktree

Linktree

Linktree is a platform that allows users to create a personalized and easily customizable page to share multiple links to their content, social profiles, websites, and more, all through a single URL. The company did a good job with this email by using a minimalist design and clear call-to-action, effectively communicating the offer to try Linktree Pro, which empowers users to enhance their online presence.

6) Canva

Canva

Canva is a versatile design tool that empowers users to create stunning visuals with ease. This upselling email is compelling because it highlights the top three premium features, using clear visuals and a straightforward call-to-action to show users the added value of upgrading.

7) Frontman

Frontman

Frontman is a brand whose best-selling products have been endorsed by GQ and Esquire, suggesting high quality and trendiness in the men's grooming, fashion, or lifestyle space. This upselling email is effective because it leverages social proof from reputable publications, uses a clean and structured layout, and includes clear calls to action, making it easy for recipients to understand the value and take action.

8) Capital One

Capital One

Capital One's email, titled "Smiles Davis, your virtual card is waiting for you," showcases a clean and organized layout with a clear call-to-action, making it easy for users to understand the benefits of activating their virtual card. The email's design emphasizes simplicity and user empowerment, encouraging recipients to take immediate action by highlighting the added security and convenience of the virtual card.

9) Zapier

Zapier

Zapier is an online automation tool that connects different apps and services, allowing users to automate repetitive tasks without coding. The email titled "Trial our Company plan free for 14 days!" is effective due to its direct headline, which immediately communicates the offer, and its clean, organized layout that emphasizes simplicity and user empowerment, making it easy for recipients to understand the value and take action.

10) Zoom

Zoom

Zoom is a communications platform primarily used for video conferencing, online meetings, chat, and collaboration, making it essential for business, education, and personal interactions. The upselling email titled "We’ve Loved Zooming with You" is effective due to its personalized subject line, clear branding, and visually appealing layout, which together create a sense of appreciation and encourage user engagement.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning upselling emails that captivate your audience. Our intuitive platform empowers you to create personalized, high-converting emails with ease, ensuring your message stands out and drives action.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning, high-converting emails with ease.

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.