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5 Great Unsubscribe Email Templates To Copy & Paste

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It might sting to see someone hit 'unsubscribe,' but this moment is a valuable opportunity. It's your chance to part ways gracefully and keep your email list healthy and engaged.

That's where having a solid unsubscribe email template comes in. Referring to a template gives you a starting point to create a message that's clear, helpful, and true to your brand, without having to start from scratch every time.

Tips for Writing Unsubscribe Emails

  • Keep it a one-click process. Your unsubscribe link should immediately confirm their choice. Don't ask them to log in or navigate a complicated menu. Respect their decision by making it effortless.
  • Offer other options. Maybe they don't want to leave for good. Give them the choice to receive emails less often or to only get updates on specific topics. This can turn a loss into a more tailored subscription.
  • Ask for feedback, gently. A short, optional survey can reveal why people are leaving. Frame it as a way for you to improve, but make sure it's not a required step to unsubscribe. Keep it to one or two quick questions.
  • Let your brand voice shine. This is your last chance to make an impression. A bit of personality, whether it's a clever line or a simple, heartfelt message, reinforces your brand and ends the relationship on a good note.

Types of Unsubscribe Email Templates We Will Cover

  1. Simple Unsubscribe Email Template
  2. Feedback Request Email Template
  3. Preference Update Email Template
  4. Re-engagement Email Template
  5. Confirmation Email Template

5 Unsubscribe Email Templates

1) Simple Unsubscribe Email Template

<template>

Subject: You've been unsubscribed.

Hi [*First Name*],

This email is to confirm you've been successfully unsubscribed from our mailing list. You will no longer receive [*type of email, e.g., marketing newsletters*] from us.

Should you ever change your mind, you can easily resubscribe here: [*link to your subscription page*]. No hard feelings.

All the best,

[*Your Name*]

[*Your Position*]

[*Company Name*]

</template>

2) Feedback Request Email Template

<template>

Subject: We're sad to see you go. Could you tell us why?

Hi [*First Name*],

We've processed your request and unsubscribed you from our mailing list. You won't receive any more emails from us.

We're always looking for ways to improve our content and would appreciate your feedback on why you decided to leave. Your insights are incredibly helpful.

If you have a moment, would you mind answering a few quick questions? It will only take a minute.

[*Link to your feedback survey*]

Thank you for your time with us. If you ever want to come back, you can resubscribe here: [*link to your subscription page*].

All the best,

[*Your Name*]

[*Your Position*]

[*Company Name*]

</template>

3) Preference Update Email Template

<template>

Subject: Want fewer emails? Update your preferences.

Hi [*First Name*],

We noticed you're looking to unsubscribe. We understand that inboxes can get crowded. Before you go, consider adjusting your email settings to better fit what you're interested in.

You can choose to receive only certain types of emails, like [*email type 1, e.g., product updates*] or [*email type 2, e.g., design tips*], or change how often you hear from us.

Take control of your inbox by updating your preferences here:

[*Link to your preference center*]

If you'd still rather say goodbye for now, you can unsubscribe from all future emails here: [*link to unsubscribe page*].

All the best,

[*Your Name*]

[*Your Position*]

[*Company Name*]

</template>

4) Re-engagement Email Template

<template>

Subject: Still want to hear from us?

Hi [*First Name*],

It's been a while since you've opened one of our emails, and we wanted to check in. We're cleaning up our mailing list to make sure we're only sending content to people who find it valuable.

We're always sharing new insights on [*topic 1, e.g., email marketing*] and [*topic 2, e.g., design trends*] to help you create emails people love to open. If you'd like to keep receiving these updates, you don't have to do a thing.

If you'd rather not hear from us anymore, you can unsubscribe here: [*link to unsubscribe page*]. We'll be sad to see you go, but we understand.

All the best,

[*Your Name*]

[*Your Position*]

[*Company Name*]

</template>

5) Confirmation Email Template

<template>

Subject: It's confirmed: You're unsubscribed.

Hi [*First Name*],

This email confirms that you have been successfully removed from our mailing list. You will no longer receive our [*type of email, e.g., newsletters*].

We're all about creating a beautiful and intentional inbox experience, and that includes respecting your choices.

Should you change your mind, you can easily resubscribe anytime right here:

[*Link to your subscription page*]

Wishing you the best,

[*Your Name*]

[*Your Position*]

[*Company Name*]

</template>

What About Using Flodesk?

Flodesk

Handling unsubscribes gracefully is a key part of email marketing, and Flodesk provides the tools to manage your audience with ease. We offer intuitive email marketing tools for small businesses, helping you grow your email list. With no need for coding or design skills, you can create, send, and automate emails that connect with your subscribers.

Our platform gives you everything you need for effective email marketing, without the usual complexity. With a user-friendly email builder, powerful automations, and well-designed forms, Flodesk helps both beginners and experts send emails that look good and perform well. It's a radically simple way to manage your email marketing.

Wrapping Up

Handling unsubscribes thoughtfully is just one part of creating an email experience that respects your audience. It reinforces your brand's integrity and keeps your community engaged.

Flodesk provides the tools to manage your audience and design emails that people enjoy receiving. Start creating with us by signing up today.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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