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10 Travel Email Examples and Tips

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In this article, you'll find 10 email examples for travel that have been sent to customers from various companies. Seeing these examples can help you create your own travel emails with confidence and a clear sense of what works.

What should go into travel emails?

A good travel email is visually appealing and packed with enticing details that spark wanderlust. It should include personalized recommendations, stunning imagery, and clear calls to action to inspire immediate bookings.

  • Engaging Subject Line: Capture attention with phrases like "Discover Your Next Adventure" or "Exclusive Travel Deals Just for You."
  • Personalized Greeting: Use the recipient's name and mention past travel preferences to make the email feel tailored and special.
  • Stunning Visuals: Include high-quality images of destinations, accommodations, and activities to create a sense of excitement and desire.
  • Compelling Content: Highlight unique experiences, special offers, and travel tips. Use phrases like "hidden gems" or "must-see attractions."
  • Clear Call to Action: Encourage immediate action with buttons or links that say "Book Now," "Explore More," or "Get Started."
  • Easy Navigation: Ensure the email is well-organized with sections for different destinations, deals, and travel tips, making it easy for readers to find what interests them.

Let's jump into it!

1. TripAdvisor

TripAdvisor is a platform that provides travel-related content, including reviews and recommendations for restaurants, hotels, and attractions. The email from TripAdvisor is highlighted for its focus on a specific and engaging topic—the #1 restaurant for pet-friendly dining in the US. This targeted content is likely to attract pet owners and travel enthusiasts, making it a compelling and relevant piece of communication.

2. Carl Friedrik

Carl Friedrik's email, titled "Wrapped in warmth," effectively captures the essence of travel comfort with its focus on products that offer both style and functionality. The engaging subject line and visually appealing design make it a compelling choice for travelers seeking high-quality accessories that enhance their journey.

3. Ryanair

Ryanair's email, titled "2025 Flights on Sale," effectively captures attention with its clear and enticing offer, making it an excellent choice for promoting travel deals. The email's straightforward design and compelling call to action encourage immediate bookings, appealing to budget-conscious travelers looking for great deals.

4. Getaway

Getaway's email, titled "Greeting from Postcard Cabins," stands out for its minimalist design and focus on serene, nature-filled imagery that instantly transports the reader to a peaceful retreat. The email's clear and inviting call to action encourages recipients to book a stay, making it an effective and compelling piece of travel communication.

5. Arkansas Tourism

Arkansas Tourism's email, titled "👻 Uncover Arkansas Mysteries 👻," effectively captures the reader's curiosity with its intriguing subject line and use of emojis. The company did a good job with this email by creating a sense of mystery and excitement, encouraging recipients to explore the unique attractions and activities that Arkansas has to offer.

6. Visit Eau Claire

Visit Eau Claire's email, titled "Trick or Treat Yourself to Eau Claire's Halloween Festivities," captures the spirit of the season with its playful subject line and vibrant imagery. The email's engaging content and clear call to action make it an inviting piece of communication that encourages recipients to explore the unique Halloween events in Eau Claire.

7. Visit Utah

Visit Utah's email, titled "Uncover Northern Utah's Spookiest Secrets," effectively captures attention with its intriguing subject line and promise of mysterious content. This approach piques curiosity and encourages recipients to open the email, making it an effective tool for promoting travel to the region.

8. De Soi

De Soi's email, titled "On the Road with Team De Soi," captures the essence of a travel adventure by showcasing the team's journey and experiences. The email's engaging narrative and vibrant visuals create a sense of excitement and wanderlust, making it a compelling piece of travel communication that inspires readers to explore new destinations.

9. AWAY

AWAY's email, titled "Labor Day Sale: up to 15% off," stands out with its clean and organized layout, making it easy for recipients to quickly grasp the offer. The prominent title and clear call-to-action buttons enhance user engagement, while the professional design and readable font ensure a seamless and appealing visual experience.

10. Palisades Tahoe

Palisades Tahoe's email, titled "Seventy-Five and Counting," celebrates the resort's rich history and stunning alpine scenery, making it an enticing invitation for winter sports enthusiasts. The email's compelling visuals and nostalgic narrative effectively capture the essence of the destination, encouraging recipients to plan their next adventure in this iconic location.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning travel emails that captivate your audience and inspire wanderlust. Its intuitive interface and beautiful templates empower you to create visually appealing, personalized emails that drive engagement and bookings with ease.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE