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Travel Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Travel that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective and visually appealing travel emails.

What should go into Travel emails?

A good Travel email is visually captivating and personalized, featuring stunning imagery and tailored recommendations that inspire wanderlust. It should also include clear calls-to-action and engaging content that speaks directly to the recipient's travel interests and preferences.

  • Eye-Catching Subject Line: Use phrases like "Discover Your Next Adventure" or "Exclusive Travel Deals Just for You" to grab attention immediately.
  • Personalized Greeting: Start with a warm, personalized greeting such as "Hi [Name], ready for your next getaway?" to make the recipient feel special.
  • Stunning Visuals: Incorporate high-quality images of destinations, like "Breathtaking views of the Swiss Alps" or "Sunset over Bali beaches," to captivate the reader.
  • Engaging Content: Include enticing descriptions and travel tips, such as "Top 10 things to do in Paris" or "Hidden gems in Tokyo," to keep the reader interested.
  • Clear Call-to-Action: Use direct and compelling CTAs like "Book Now" or "Explore More" to encourage immediate action.
  • Exclusive Offers: Highlight special deals or discounts with phrases like "Limited-time offer" or "Exclusive 20% off for members" to create urgency.

Let's jump into it and explore 10 fantastic examples of Travel emails that hit all the right notes!

10 Travel Email Examples

1) TripAdvisor

TripAdvisor

TripAdvisor is a platform that provides travel-related content, including reviews and recommendations for restaurants, hotels, and attractions. The email is effective because it highlights a unique and appealing aspect of travel—pet-friendly dining, which can attract pet owners looking for travel destinations that accommodate their pets, thereby increasing engagement and interest in TripAdvisor's offerings.

2) Carl Friedrik

Carl Friedrik

Carl Friedrik's email titled "Wrapped in warmth" effectively captures the essence of travel comfort and luxury. The email's focus on promoting high-quality, stylish travel accessories that offer both functionality and elegance makes it a compelling choice for travelers looking to enhance their journey with premium products.

3) Ryanair

Ryanair

Ryanair is a low-cost airline known for offering budget-friendly flights across Europe and other destinations. The email is effective for travel customers because it announces a significant sale on flights for the year 2025, which can attract budget-conscious travelers looking to plan their trips in advance. The use of an urgent tone ("🚨") in the subject line helps to capture attention and create a sense of urgency, encouraging immediate action from recipients.

4) Getaway

Getaway

Getaway's email titled "Greeting from Postcard Cabins" stands out as a travel email because it effectively captures the essence of a serene and rejuvenating escape to nature. The subject line evokes a sense of personal connection and adventure, enticing recipients to explore the unique travel experience offered by Getaway.

5) Arkansas Tourism

Arkansas Tourism

Arkansas Tourism's email titled "Uncover Arkansas Mysteries" invites recipients to explore the hidden gems and natural beauty of the state, from its scenic trails to its rich cultural heritage. The company did a good job with this email by using captivating visuals and intriguing descriptions that spark curiosity and encourage readers to discover more about Arkansas.

6) Visit Eau Claire

Visit Eau Claire

Visit Eau Claire's email titled "Trick-or-Treat Yourself to Eau Claire’s Halloween Festivities! 👻🍬" captures the festive spirit with its playful subject line and engaging content. The email stands out by highlighting local Halloween events, making it an enticing invitation for recipients to explore and enjoy the seasonal activities in Eau Claire.

7) Visit Utah

Visit Utah

Visit Utah's email titled "Uncover Northern Utah's Spookiest Secrets" effectively captures the reader's interest with its intriguing subject line, which piques curiosity and encourages engagement. The email's design and content are tailored to provide valuable information and inspire travel, making it a strong example of a promotional email in the travel industry.

8) De Soi

De Soi

De Soi's email titled "On the road with Team De Soi ✈️" captures the essence of travel by showcasing the brand's journey and adventures. The email stands out due to its engaging narrative and visually appealing design, which effectively draws readers into the travel experience.

9) AWAY

AWAY

AWAY's email titled "Labor Day Sale: up to 15% off" effectively captures attention with its clean and organized layout. The prominent title and clear call-to-action make it easy for recipients to understand the offer, while the use of a readable web font ensures the message is accessible and engaging.

10) Palisades Tahoe

Palisades Tahoe

Palisades Tahoe's email titled "Seventy-five And Counting" celebrates the resort's rich history and ongoing legacy, making it an enticing invitation for travelers to experience its unique charm. The email stands out with its engaging narrative and visually appealing design, effectively capturing the essence of the destination and inspiring recipients to plan their next visit.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning travel emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing and personalized messages that inspire wanderlust and drive engagement. Elevate your travel email game with Flodesk's simplicity and aesthetic excellence!

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE