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10 Best Travel And Leisure Email Examples and Tips

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In this article, you'll find 10 email examples for travel and leisure that have been sent to customers from various companies. Seeing these examples can help you create your own emails with a clear understanding of what works and why.

What should go into travel and leisure emails?

A good travel and leisure email captivates the reader with stunning visuals and enticing language that evokes a sense of adventure and relaxation. It should include personalized recommendations, exclusive offers, and a clear call-to-action to inspire immediate engagement.

  • Eye-Catching Subject Line: Use phrases like "Escape to Paradise" or "Your Next Adventure Awaits" to grab attention and spark curiosity.
  • Stunning Visuals: Incorporate high-quality images of destinations, resorts, or activities to transport the reader visually.
  • Personalized Recommendations: Tailor suggestions based on past behavior or preferences, such as "Based on your last trip, we think you'll love..."
  • Exclusive Offers: Highlight special deals or limited-time promotions with phrases like "Exclusive 20% Off" or "Members-Only Access."
  • Clear Call-to-Action: Use direct and compelling language like "Book Now" or "Discover More" to encourage immediate action.
  • Engaging Content: Include travel tips, destination highlights, or customer testimonials to add value and build excitement.

Let's jump into it!

1. Going

The email from Going effectively captures attention with its promise of earning up to 90,000 bonus airline miles, making it an enticing offer for travel enthusiasts. Its clear and compelling call-to-action, combined with the allure of significant rewards, makes it a standout example of a travel and leisure email that drives engagement and excitement.

2. MSC Cruises (USA)

MSC Cruises (USA) offers a luxurious experience in the MSC Yacht Club, promising an exclusive and opulent journey for travelers. The email's elegant design and compelling visuals effectively convey the high-end nature of the cruise, making it a standout example of a travel and leisure email that entices potential customers with the promise of an unforgettable voyage.

3. Bellroy

Bellroy's email, titled "Maximum Lo-Fi Organization," showcases their travel-friendly products with a sleek and minimalist design that appeals to modern travelers. The email effectively highlights the practicality and style of Bellroy's offerings, making it an excellent example of how to engage travel and leisure customers by emphasizing both functionality and aesthetics.

4. AllTrails

AllTrails' email stands out as a travel and leisure email by promoting a 50% discount on their premium subscription service, AllTrails+, creating a sense of urgency with its time-sensitive offer. This approach effectively appeals to outdoor enthusiasts seeking reliable trail information and enhanced features for their adventures, making it a compelling example of how to drive immediate engagement.

5. Google

Google's email, showcasing a tracked route from Nashville to London with flights starting at $522, effectively captures the reader's attention with its clear and concise presentation of valuable travel information. The company excels in this email by providing a straightforward and visually appealing layout that highlights the key details, making it easy for recipients to quickly grasp the offer and take action.

6. OpenTable

OpenTable's email invites recipients to explore new dining experiences with a chance to win a trip to the Super Bowl, courtesy of Visa. The email's engaging visuals and enticing offer make it a standout example of how to captivate and motivate travel and leisure enthusiasts to take immediate action.

7. Outsite

Outsite's email, titled "This is How to Travel Sustainably," effectively captures the reader's attention with its focus on eco-friendly travel practices, appealing to the growing number of environmentally conscious travelers. The email's clear and engaging content, combined with actionable tips and visually appealing design, makes it a compelling example of how to inspire and educate recipients about sustainable travel options.

8. Getaway

Getaway's email, titled "Wellness Delivered," invites recipients to escape the hustle and bustle of daily life by booking a stay in one of their cozy cabins. The email's serene imagery and calming color palette create a sense of tranquility, making it a compelling example of how to attract potential customers seeking relaxation and rejuvenation.

9. Delta

Delta's email, titled "Coming Soon: New Experiences for SkyMiles Members," captivates with its sleek design and modern font, creating a visually appealing and professional look. The clear and concise layout, combined with engaging visuals and a compelling title, effectively draws the reader's attention and communicates the exciting updates for SkyMiles members.

10. San Jose

San Jose's historic downtown theaters offer a unique blend of cultural richness and architectural beauty, making it a must-visit destination for travelers. The email effectively highlights this charm with captivating visuals and a compelling call-to-action, enticing recipients to explore the vibrant arts scene in San Jose.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning travel and leisure emails that captivate your audience with beautiful visuals and personalized content. Its intuitive drag-and-drop interface empowers you to create professional, eye-catching emails that inspire adventure and drive engagement, all without needing any design experience.

What is Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE