Transactional Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for transactional messages that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective transactional emails.

What should go into Transactional emails?

A good transactional email is clear, concise, and directly addresses the recipient's needs, providing essential information without any fluff. It should include personalized details and a clear call to action to ensure the recipient knows exactly what to do next.

• Subject Line: Keep it straightforward and relevant, such as "Your Order Confirmation" or "Password Reset Instructions."
• Greeting: Use a personalized greeting like "Hi [First Name]," to make the recipient feel valued.
• Body Content: Clearly state the purpose of the email. For example, "Thank you for your purchase! Here are your order details:" or "You requested to reset your password. Click the link below to proceed."
• Call to Action: Include a prominent and clear call to action, such as "Track Your Order" or "Reset Your Password Now."
• Contact Information: Provide a way for the recipient to get in touch if they have questions, like "If you have any questions, reply to this email or contact our support team."
• Closing: End with a friendly closing, such as "Best regards," or "Thank you for choosing us!"

Let's jump into it and take a look at 10 email examples of good transactional emails!

10 Transactional Email Examples

1) Going

Going's transactional email effectively communicates the cancellation of a renewal with a clear and concise message. Its straightforward design and easy-to-navigate layout ensure that users quickly understand the status of their subscription, empowering them to take any necessary actions without confusion.

2) Riven

Riven's transactional email stands out with its clear and concise message, ensuring recipients understand the urgency of limited stock availability. The straightforward design and easy-to-navigate layout empower users to take immediate action, making it an effective and user-friendly communication tool.

3) Taco Bell

Taco Bell's transactional email is a prime example of effective communication, offering a clear and concise message about a limited-time reward. Its straightforward design and easy-to-navigate layout ensure that recipients quickly understand the offer, empowering them to take immediate action without any confusion.

4) UNIT 1 Gear

UNIT 1 Gear's transactional email stands out with its clear and concise welcome message, ensuring recipients understand their new membership status. The straightforward design and easy-to-navigate layout empower users to engage with the content immediately, making it an effective and user-friendly communication tool.

5) Strava

Strava is a popular platform for athletes and fitness enthusiasts, offering tools to track and analyze their workouts. The company did a good job with this email by providing a clear and concise message about the completion of a challenge, using a straightforward design that empowers users to understand their achievement and stay motivated.

6) Futurewise

Futurewise's transactional email is a great example of simplicity and user empowerment, featuring a clear and concise message that ensures recipients understand the purpose of the communication. Its straightforward design and easy-to-navigate layout make it an aesthetically appealing and user-friendly tool for effective communication.

7) Magic Molecule

Magic Molecule's transactional email is a reminder message that features a clear and concise layout, ensuring recipients understand the purpose of the communication immediately. Its straightforward design and easy-to-navigate interface empower users to take action without any confusion, making it an effective tool for timely and efficient communication.

8) Allbirds

Allbirds' transactional email showcases their new summer colors with a clear and concise message, ensuring recipients are immediately informed about the latest offerings. The straightforward design and easy-to-navigate layout empower users to explore the new products effortlessly, aligning with the principles of simplicity, user empowerment, and aesthetic appeal.

9) Fable

Fable's transactional email, "Dinner in the Garden," features a clean and organized layout that ensures recipients can easily navigate the content. The straightforward design and clear message make it an effective communication tool, empowering users to understand the purpose of the email immediately.

10) Lumen

Lumen's transactional email for their Prime Day sale is a clear and concise communication tool, ensuring recipients are immediately informed about the limited-time offer. Its straightforward design and easy-to-navigate layout empower users to take quick action, making it an effective and user-friendly email.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create transactional emails that are both visually appealing and highly effective. Our intuitive design tools and user-friendly interface empower you to craft clear, concise messages that resonate with your audience, ensuring your communications are always on point.

Wrapping Up

Flodesk's intuitive design tools and user-friendly interface make it easy to create transactional emails that are both visually appealing and highly effective. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that truly resonate with your audience.