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10 Best Trade Show Email Examples and Tips

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In this article, you'll find 10 email examples for trade shows that have been successfully sent to customers by various companies. Reviewing these examples can provide valuable insights and inspiration, helping you create effective and visually appealing trade show emails.

What should go into trade show emails?

A good trade show email is visually captivating and directly addresses the recipient's interests, ensuring high engagement and attendance. It should include compelling visuals, a clear call-to-action, and personalized content that resonates with the audience.

  • Eye-Catching Subject Line: Use phrases like "Join Us at the Biggest Trade Show of the Year!" or "Exclusive Invitation to Our Trade Show Booth!" to grab attention immediately.
  • Engaging Visuals: Incorporate high-quality images or graphics that highlight your booth, products, or past trade show successes to make the email visually appealing.
  • Personalized Greeting: Start with a personalized salutation such as "Hi [First Name]," to make the recipient feel valued and acknowledged.
  • Clear Call-to-Action: Use strong, action-oriented language like "Register Now" or "Book Your Spot" to guide the recipient towards the desired action.
  • Event Details: Provide essential information such as date, time, location, and booth number, ensuring the recipient has all the details they need to attend.
  • Exclusive Offers: Mention any special deals or giveaways available only at the trade show, using phrases like "Exclusive Trade Show Discounts" or "Free Swag for Attendees."

Let's jump into it!

1. Getaway

Getaway offers unique vacation experiences, focusing on providing memorable milestones naturally. This email is a good trade show example because it effectively communicates its message with a visually appealing design and engaging content, ensuring high audience engagement.

2. ZenDesk

ZenDesk's trade show email, titled "Unlock the Future with ZenDesk Events," effectively captures attention with its futuristic theme and clear messaging. The email stands out due to its visually appealing design and concise, action-oriented content, making it an excellent example of how to engage and inform potential attendees about upcoming events.

3. Burberry

Burberry's email, titled "You're Invited to Burberry Bond Street," effectively captures the essence of luxury and exclusivity, making it an excellent choice for trade show invitations. The email's elegant design and clear, inviting message ensure that recipients feel special and motivated to attend the event, enhancing engagement and attendance.

4. Mythical by Rhett & Link

Mythical by Rhett & Link's trade show email captivates with its vibrant design and engaging content, making it a standout example. The email's unique blend of humor and professionalism effectively draws attention, ensuring high engagement and attendance for their events.

5. Next.js

Next.js is a powerful React framework that enables developers to build fast, user-friendly web applications with ease. The company did a good job with this email by using a clean, visually appealing design and clear, concise messaging to effectively communicate the event details and encourage participation.

6. Zoom

Zoom is a company that provides video conferencing and online meeting services. The email titled "You're invited: Supercharge your business growth at Zoomtopia" is a compelling trade show invitation because it directly addresses the recipient's desire to grow their business, offering a clear and attractive call to action.

7. VEJA

VEJA's email, titled "VEJA Masterclass: Behind sneakers," effectively captures the essence of the brand by offering an exclusive look into the craftsmanship behind their sneakers. This email is effective for trade shows because it combines a compelling subject line with engaging content, ensuring high recipient engagement and interest in the event.

8. Golden State Warriors

The Golden State Warriors are an NBA basketball team known for their engaging fan experiences, including giveaways and theme nights, which are highlighted in their email campaigns. This email is a good example of a trade show email because it features an engaging subject line and a clear call to action, prompting recipients to mark their calendars and participate in the events.

9. GitHub

GitHub's email, titled "Heads up! 20% off GitHub Universe tickets," effectively captures attention with its clean and organized layout. The prominent title and clear call-to-action buttons make it easy for recipients to understand the offer and take immediate action, enhancing overall engagement and readability.

10. beefree

Beefree's email, titled "24 hours left! RSVP today!", effectively captures attention with its sense of urgency and clear call-to-action. This makes it a great trade show email because it compels recipients to act quickly, ensuring higher engagement and attendance.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning trade show emails that captivate your audience and drive engagement. Its intuitive drag-and-drop interface empowers you to create visually appealing, personalized emails without any coding skills, ensuring your message stands out and resonates with recipients.

What is Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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