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Trade Show Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Trade Shows that have been successfully used by various companies. Seeing these examples can help you craft your own effective and visually appealing emails with confidence.

What should go into Trade Show emails?

A good Trade Show email is visually engaging and clearly communicates the event's value proposition, enticing recipients to attend. It should include compelling visuals, a strong call-to-action, and personalized content that resonates with the target audience.

  • Eye-Catching Subject Line: Use phrases like "Join Us at the Biggest Trade Show of the Year!" or "Exclusive Invitation to Our Trade Show Booth!" to grab attention immediately.
  • Engaging Visuals: Incorporate high-quality images or graphics that reflect the event's theme and your brand's identity. Think along the lines of "See Our Latest Innovations in Action!"
  • Clear Value Proposition: Highlight what attendees will gain, such as "Discover Cutting-Edge Solutions" or "Network with Industry Leaders."
  • Strong Call-to-Action: Use direct and compelling language like "Register Now" or "Book Your Spot Today" to prompt immediate action.
  • Personalized Content: Address the recipient by name and tailor the message to their interests, for example, "As a valued customer, we invite you to an exclusive preview."
  • Event Details: Clearly state the date, time, and location of the trade show, and include a link to add the event to their calendar.

Let's jump into it and explore 10 email examples of good Trade Show emails!

10 Trade Show Email Examples

1) Getaway

Getaway

Getaway is a company that focuses on providing memorable milestones naturally, as highlighted in their email titled "Memorable Milestones, Naturally." This email is a good Trade Show email because it effectively engages its audience with a clear value proposition and visually appealing design, which are essential for capturing attention and driving attendance.

2) ZenDesk

ZenDesk

ZenDesk is a company that provides customer service software and support ticketing systems. Their email titled "Unlock the Future with Zendesk Events" is a good Trade Show email because it effectively combines a compelling subject line with engaging visuals and a clear call-to-action, making it highly effective in capturing attention and driving event attendance.

3) Burberry

Burberry

Burberry is a luxury fashion brand known for its high-quality clothing, accessories, and fragrances, synonymous with British heritage and craftsmanship. The email titled "You’re invited to Burberry Bond Street" is effective for inviting customers to a trade show because it is direct and clear, immediately informing recipients of the invitation and likely including essential event details, which adds a level of exclusivity and appeal.

4) Mythical by Rhett & Link

Mythical by Rhett & Link

Mythical by Rhett & Link is a brand that encapsulates the creative and humorous spirit of its founders, offering a range of unique and engaging content. The email stands out as a Trade Show email because it effectively captures the brand's quirky essence while providing clear and compelling reasons for recipients to attend, making it both memorable and action-inducing.

5) Next.js

Next.js

Next.js is a React framework that enables developers to build fast and user-friendly web applications, offering features like server-side rendering and static site generation. The company did a good job with the email by effectively promoting their upcoming online conference with a clear and engaging design, providing essential event details, and encouraging recipients to join.

6) Zoom

Zoom

Zoom's email titled "You're invited: Supercharge your business growth at Zoomtopia" is a standout Trade Show email because it offers a compelling invitation to an event focused on business growth, which is highly appealing to its target audience. The clear and enticing subject line immediately captures attention, making recipients more likely to engage with the content and consider attending the event.

7) VEJA

VEJA

VEJA is a brand known for its eco-friendly sneakers that combine style and sustainability. The email titled "VEJA Masterclass: Behind sneakers" is an effective Trade Show email because it offers an exclusive behind-the-scenes look at their products, engaging recipients with unique content that aligns with the brand's innovative and transparent ethos.

8) Golden State Warriors

Golden State Warriors

The Golden State Warriors are an NBA basketball team known for their engaging fan experiences, including giveaways and theme nights. This email is a good example of a Trade Show email because it engages fans by highlighting special events and encourages recipients to mark their calendars, ensuring they don't miss out on the events.

9) GitHub

GitHub

GitHub is a platform for version control and collaboration, allowing multiple people to work on projects simultaneously. The email promoting a 20% discount on GitHub Universe tickets stands out due to its clear and prominent subject line, "Heads up! 20% off GitHub Universe tickets," and a clean, organized layout that includes a compelling call-to-action and social sharing options, making it both visually appealing and highly effective in driving engagement.

10) beefree

beefree

beefree's email titled "24 hours left! RSVP today!" is a compelling Trade Show email that effectively uses urgency to prompt immediate action from recipients. The clear and direct subject line, combined with a strong call-to-action, ensures that the message stands out in crowded inboxes, making it highly effective in driving event attendance.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Trade Show emails that captivate your audience with beautiful, customizable templates. Its intuitive drag-and-drop interface empowers you to design visually appealing emails that highlight your event's key details, ensuring maximum engagement and attendance.

What is Flodesk?

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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