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Testimonial Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for testimonials that have been sent to customers from various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective testimonial emails.

What should go into Testimonial emails?

A good Testimonial email is concise and authentic, featuring genuine customer feedback that highlights the benefits and positive experiences with your product or service. It should also include a clear call-to-action, encouraging recipients to engage further or share their own testimonials.

  • Engaging Subject Line: Capture attention with phrases like "See What Our Customers Are Saying!" or "Your Success Stories."
  • Personalized Greeting: Use the recipient's name to make the email feel more personal and direct, such as "Hi [Name],".
  • Authentic Testimonial: Include a real quote from a satisfied customer, for example, "This product changed my life!"
  • Visual Appeal: Use images or videos of the customer or product in action to make the testimonial more relatable and engaging.
  • Clear Call-to-Action: Encourage further engagement with phrases like "Share Your Story" or "Learn More About Our Services."
  • Contact Information: Provide easy ways for recipients to get in touch, such as "Contact us at [email] or call [phone number]."

Let's jump into it and explore 10 email examples of good Testimonial emails!

10 Testimonial Email Examples

1) Hanes

Hanes

Hanes is a well-known brand that specializes in comfortable clothing, particularly undergarments and casual wear. The "Five-Star Comfort Lineup" email is a good testimonial email because it highlights highly-rated products, leveraging customer testimonials and high ratings to provide social proof of the product's quality and comfort.

2) Fellow

Fellow

Fellow's testimonial email, titled "A Thousand of You Have Tasted Aiden's Coffee," effectively showcases customer satisfaction by highlighting the milestone of a thousand tastings. This email is a good testimonial because it leverages social proof and customer experiences to build trust and encourage new customers to try the product.

3) Soft Services

Soft Services

Soft Services' "Love you too" email is a prime example of a testimonial email that effectively engages customers by showcasing genuine feedback and fostering a sense of community. The email's heartfelt subject line and authentic testimonials create a personal connection, encouraging recipients to share their own experiences and reinforcing the brand's credibility.

4) Mill

Mill

Mill's "Future-proof your kitchen with Mill" email stands out as a testimonial email by effectively leveraging customer reviews to highlight the benefits and effectiveness of their innovative kitchen solutions. This approach builds trust and credibility, encouraging potential customers to make a purchase based on the positive experiences of others.

5) Cora

Cora

Cora's email, titled "The editors have spoken," effectively captures attention with a compelling subject line and well-crafted content. The company excels in this email by using a clean design and engaging copy that highlights their product's value, making it easy for recipients to understand and appreciate the benefits.

6) Figlia

Figlia

Figlia's "Press knows best" email is a standout testimonial email because it leverages the credibility of press mentions to build trust and highlight the brand's value. The email's clean design and compelling content make it easy for recipients to understand and appreciate the benefits of Figlia's offerings.

7) Magic Molecule

Magic Molecule

Magic Molecule's email, titled "You'll wish you could shower in it...," effectively captures attention with its intriguing subject line and leverages customer testimonials to highlight the product's benefits. This approach builds trust and credibility, making it an effective testimonial email by showcasing genuine customer satisfaction and encouraging potential customers to try the product.

8) Joey

Joey

Joey's email, titled "My Girls Are In Love With Joey," captures attention with its engaging and personal subject line, making it relatable and intriguing for recipients. This email is a good example of a testimonial email because it uses a personal story to add credibility and relatability, while also leveraging social proof to show potential customers that others have had positive experiences with Joey.

9) Buoy

Buoy

Buoy's email, titled "Thank you for over 5,000+ reviews," stands out with its clean and straightforward layout, making it easy for recipients to navigate and engage with the content. The clear headings, concise subject line, and gratitude expressed to users foster a positive relationship, while the call-to-action buttons and social sharing icons enhance user interaction and engagement.

10) ARMRA

ARMRA

ARMRA's "ICYMI…" email effectively captures attention with its concise and engaging subject line, making it a standout testimonial email. The email's clean design and authentic customer feedback build trust and credibility, encouraging recipients to engage with the brand and consider their products.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning testimonial emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to showcase authentic customer feedback with ease, making your emails not only visually appealing but also highly effective in building trust and engagement.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE