Testimonial Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for testimonials that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective testimonial emails.

What should go into Testimonial emails?

A good Testimonial email is concise and authentic, featuring genuine customer feedback that highlights specific benefits or experiences. It should also include a clear call-to-action, encouraging recipients to engage further with your brand.

• Personalized Greeting: Start with a warm, personalized greeting to make the recipient feel valued. For example, "Hi [Customer's Name], we appreciate your support!"
• Introduction: Briefly introduce the purpose of the email. Mention how the testimonial can help others. For instance, "We wanted to share a recent testimonial from one of our happy customers."
• Customer Testimonial: Include the actual testimonial, ideally with the customer's name and photo. Use quotes to highlight their words, such as "This product has changed my life!" - Jane Doe.
• Highlight Key Benefits: Emphasize the main benefits mentioned in the testimonial. For example, "Jane loved how easy it was to use our service and the excellent customer support."
• Call-to-Action: Encourage the recipient to take action, whether it's to try the product, read more testimonials, or contact you. Use phrases like "See more success stories" or "Start your free trial today."
• Closing: End with a friendly closing and a thank you. For example, "Thank you for being a valued customer. We look forward to hearing your success story!"

Let's jump into it and explore 10 email examples of good Testimonial emails!

10 Testimonial Email Examples

1) Hanes

Hanes is a well-known brand that offers a wide range of comfortable and affordable clothing options. This testimonial email is effective because it features a clear and concise customer review, visually appealing design, and a straightforward call-to-action, making it easy for recipients to understand the benefits and take the next step.

2) Fellow

Fellow is a company known for its high-quality coffee products, designed to enhance the coffee brewing experience. This testimonial email is effective because it showcases a clear customer review, paired with a visually appealing design that highlights the product's benefits, making it easy for recipients to understand and appreciate the value.

3) Soft Services

Soft Services offers a range of skincare products designed to address specific skin concerns with effective solutions. This testimonial email is effective because it features a clear customer review, a visually appealing design, and a straightforward call-to-action, making it easy for recipients to understand the benefits and take the next step.

4) Mill

Mill offers innovative kitchen solutions designed to future-proof your cooking space. This testimonial email stands out due to its clear customer review, visually appealing design, and straightforward call-to-action, making it easy for recipients to understand the benefits and take the next step.

5) Cora

Cora offers a range of innovative and sustainable period care products designed to empower women. This testimonial email is effective because it features a clear customer review, a visually appealing design, and a straightforward call-to-action, making it easy for recipients to understand the benefits and take the next step.

6) Figlia

Figlia's "Press knows best" email leverages third-party validation by featuring press mentions, making it a strong example of social proof. The email's clean design and straightforward call-to-action make it easy for recipients to understand the benefits and take the next step.

7) Magic Molecule

Magic Molecule's testimonial email features a clean, modern design that highlights a clear customer review, making it easy for recipients to understand the product's benefits. The straightforward call-to-action empowers users to take the next step, ensuring a seamless and engaging experience.

8) Joey

Joey's testimonial email features a clean, modern design that highlights a clear customer review, making it easy for recipients to understand the product's benefits. The straightforward call-to-action empowers users to take the next step, ensuring a seamless and engaging experience.

9) Buoy

Buoy's testimonial email effectively captures attention with its clean design and straightforward message, celebrating over 5,000 reviews. The email's simplicity and clear call-to-action make it easy for recipients to understand the value and take the next step, ensuring an engaging and user-friendly experience.

10) ARMRA

ARMRA's testimonial email stands out with its clean design and clear customer review, making it easy for recipients to understand the product's benefits. The straightforward call-to-action empowers users to take the next step, ensuring a seamless and engaging experience.

Why you should use Flodesk to help create your emails

With Flodesk, creating compelling testimonial emails is a breeze. Our intuitive design tools and customizable templates empower you to craft visually stunning emails that highlight customer feedback effortlessly, ensuring your message resonates and engages your audience effectively.

Wrapping Up

Flodesk makes creating compelling testimonial emails a breeze. With our intuitive design tools and customizable templates, you can effortlessly craft visually stunning emails that highlight customer feedback, ensuring your message resonates and engages your audience effectively.

Flodesk offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list with ease. No coding or design skills are needed to create, send, and automate emails that captivate your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a straightforward way. With the world’s most intuitive email builder, powerful automations, and elegant forms, Flodesk provides everything you need for effective email marketing—without the complexity.

In conclusion, creating effective testimonial emails is simple and efficient with Flodesk. Sign up today and start crafting beautiful, engaging emails that drive results. Get started with Flodesk.