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Customer Survey Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Customer Survey that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective Customer Survey emails.

What should go into Customer Survey emails?

A good Customer Survey email is concise and engaging, with a clear call to action that encourages recipients to share their feedback. It should also be personalized and visually appealing to capture the reader's attention and make them feel valued.

  • Personalized Greeting: Start with a friendly and personalized greeting, such as "Hi [Customer's Name], we value your opinion!"
  • Clear Purpose: Clearly state the purpose of the email, like "We want to hear your thoughts on our latest product to serve you better."
  • Engaging Call to Action: Use compelling phrases like "Take our quick survey" or "Share your feedback now" to prompt immediate action.
  • Incentive Offer: Offer a small reward for completing the survey, such as "Complete the survey and get 10% off your next purchase."
  • Simple and Clean Design: Keep the email design simple and visually appealing with easy-to-read fonts and a clear layout.
  • Gratitude and Sign-off: End with a thank you note, like "Thank you for your time and valuable feedback!"

Let's jump into it and explore 10 email examples of good Customer Survey emails!

10 Customer Survey Email Examples

1) RIND Snacks

RIND Snacks

RIND Snacks is a company that specializes in healthy and unique snack options. The email titled "Still into us?" from RIND Snacks is a good Customer Survey email because it engages the recipient with a direct and personal question, encouraging them to provide feedback on their experience with the brand, which helps the company gauge customer satisfaction and identify areas for improvement.

2) Statefarm

Statefarm

Statefarm is an insurance company that provides various types of insurance products and services, including auto, home, and life insurance. The "Initial Claim Discussion Survey – 3 minutes" email is a good Customer Survey email because it is concise, with a clear subject line indicating that the survey will only take 3 minutes, which respects the recipient's time and encourages higher response rates.

3) Miro

Miro

Miro is a collaborative online whiteboard platform that helps teams work together more effectively. The email titled "Join a Miro Research session and get a $50 gift card!" is a good Customer Survey email because it offers a clear incentive for participation, significantly increasing response rates, and directly engages the recipient by inviting them to a research session, making them feel valued and involved in the product's development.

4) Invision

Invision

Invision is a company that provides design collaboration and prototyping tools for teams. The email stands out as a Customer Survey email because it directly engages the recipient with the subject line "We want to hear from you," indicating a clear intent to gather feedback.

5) SurveyMonkey

SurveyMonkey

SurveyMonkey is a platform that provides tools for creating and managing online surveys, helping users collect and analyze feedback from their audience. The email titled "Coronavirus resources for SurveyMonkey customers" is effective because it addresses a timely and relevant issue, offering valuable resources to customers during the coronavirus pandemic, which demonstrates empathy and reinforces the utility of SurveyMonkey's services in challenging times.

6) Dropbox

Dropbox

Dropbox is a file hosting service that offers cloud storage, file synchronization, personal cloud, and client software, allowing users to store and share files and folders with others across the internet. The "Dropbox Support: tell us how we did" email is a good Customer Survey email because it has a clear subject line that immediately informs the recipient of its purpose and includes a straightforward call to action, encouraging users to provide feedback on their support experience.

7) Netflix

Netflix

Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices. The effectiveness of the Customer Survey email from Netflix can be attributed to its clear and engaging subject line, "Netflix Values Your Opinion," which immediately communicates the purpose of the email and makes the recipient feel valued.

8) MailChimp

MailChimp

MailChimp is a platform that provides email marketing services, allowing users to create, send, and analyze email campaigns. The "Issue SE: We want to hear from you." email is a good example of a Customer Survey email because its engaging subject line directly invites recipients to share their feedback, and the brand's strong recognition adds credibility, encouraging higher engagement rates.

9) Chewy

Chewy

Chewy, an online retailer of pet food and products, excels in customer engagement with its "Tell Us What You Think" email. The email's clean design, featuring a friendly and inviting font, along with a straightforward title, makes it easy for recipients to understand the purpose of the email and feel encouraged to share their feedback.

10) Squarespace

Squarespace

Squarespace is a company that provides website building and hosting services. The Customer Support Survey email from Squarespace stands out due to its visually appealing design and clear calls to action, making it easy for recipients to provide their feedback on their support experience.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Customer Survey emails that captivate your audience with beautiful, customizable templates. Its intuitive drag-and-drop interface empowers you to design engaging emails that not only look professional but also drive higher response rates, making feedback collection a breeze.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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