Support Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Support that have been sent to customers from various companies. Seeing these examples can help you craft effective Support emails by understanding what works and what doesn't.

What should go into Support emails?

A good Support email is clear, empathetic, and solution-oriented, ensuring the customer feels heard and valued. It should address the customer's issue directly, provide a straightforward resolution, and offer additional assistance if needed.

• Personalized Greeting: Start with a warm and personalized greeting, such as "Hi [Customer's Name],". This sets a friendly tone and shows that you value the individual.
• Empathy Statement: Acknowledge the customer's issue with phrases like "I understand how frustrating this must be for you," to show that you genuinely care about their experience.
• Clear Problem Description: Clearly restate the customer's problem to ensure you are on the same page. For example, "You mentioned that your account was unexpectedly locked."
• Solution and Steps: Provide a clear and concise solution with actionable steps. Use phrases like "To resolve this, please follow these steps:" followed by a numbered list of instructions.
• Offer Further Assistance: End with an offer for additional help, such as "If you have any more questions, feel free to reach out to us anytime."
• Friendly Sign-off: Conclude with a friendly sign-off like "Best regards," or "Have a great day!" followed by your name and contact information.

Let's jump into it and explore 10 email examples of good Support emails!

10 Support Email Examples

1) Peloton

Peloton is a fitness company known for its exercise equipment and virtual workout classes. The email titled "Got questions about Peloton? We’ve got you." is a good Support email because it proactively addresses common questions and concerns, providing valuable information and reassurance to customers, which can reduce the need for individual support inquiries.

2) DoorDash

DoorDash is a food delivery service that partners with local restaurants to deliver meals to customers' doorsteps. The email titled "Whoops! We sent you the wrong email" is a good Support email because it acknowledges a mistake and likely provides a correction or apology, demonstrating transparency, accountability, and a commitment to customer service by addressing errors proactively.

3) Help Scout

Help Scout's email titled "Conversation Corner: Real talk with Help Scout support pros" is an excellent example of a Support email because it offers genuine insights and discussions from their support team, fostering a sense of transparency and trust. This approach not only addresses common customer concerns but also provides valuable information that can help users improve their own support practices.

4) Splendid Spoon

Splendid Spoon is a meal delivery service that focuses on providing plant-based, ready-to-eat meals designed to support a healthy lifestyle. The email titled "Mood-Supporting Superfoods" stands out as a Support email because it not only addresses customer inquiries about the nutritional benefits of their meals but also educates them on how these superfoods can positively impact their mood, thereby adding value beyond the immediate product offering.

5) Dose

Dose's email titled "Support Your Health With Flower Power 🌸" effectively captures attention with its engaging subject line and use of an emoji, making it stand out in a crowded inbox. The company did a good job with this email by focusing on a health-related theme that resonates with their audience, providing valuable information in a visually appealing format.

6) Notionway

Notionway's email titled "Need Your Support Giveaway" is a great Support email because it engages the audience with a clear call to action and a compelling incentive. By directly involving customers in a giveaway, it not only addresses their needs but also fosters a sense of community and loyalty.

7) Glitch

Glitch is a platform that allows users to create, remix, and share web apps effortlessly. The email titled "In this Glitch email: Starters for Apple-supported web apps, Mastodon, DDoS attacks, time travel, and more" is an effective Support email because it provides a comprehensive overview of new features and updates, keeping users informed and engaged with the platform's latest developments.

8) Readymag

Readymag is a design tool that allows users to create visually stunning websites, presentations, and portfolios without any coding knowledge. The email titled "Join a supportive new space for users & learn universal UX principles" is a good example of a Support email because it invites users to a community space where they can gain valuable insights and improve their skills, fostering a sense of belonging and continuous learning.

9) On/Go

On/Go's email titled "Support military families who have lost loved ones this Memorial Day" stands out due to its heartfelt subject and clean design. The email's use of a clear, bold title and a well-organized layout ensures that the message is both impactful and easy to read, making it an effective communication piece.

10) Fiverr

Fiverr is a platform that connects freelancers with businesses or individuals who need their services. The email titled "Help support Fiverr’s Ukrainian community" is a great Support email because it addresses a timely and socially responsible issue, demonstrating Fiverr's commitment to social causes and fostering a sense of solidarity among its users.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Support emails that not only address customer concerns but also captivate them with beautiful, customizable templates. Its intuitive drag-and-drop interface empowers you to design professional emails in minutes, ensuring your communication is both effective and visually appealing.

What is Flodesk?

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.