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Summer Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Summer that have been sent to customers by various companies. Seeing these examples can help you craft your own emails with ease and ensure they resonate well with your audience.

What should go into Summer emails?

A good Summer email is vibrant and engaging, capturing the essence of the season with bright visuals and lively language. It should evoke a sense of excitement and adventure, making the reader feel like they're part of a sunny, carefree experience.

  • Eye-Catching Subject Line: Use phrases like "Sizzling Summer Deals" or "Your Ultimate Summer Guide" to grab attention immediately.
  • Bright and Bold Visuals: Incorporate images of sunny beaches, ice-cold drinks, and outdoor activities to create a summery vibe.
  • Seasonal Offers: Highlight special discounts or promotions with phrases like "Summer Sale" or "Limited-Time Summer Offer."
  • Engaging Content: Use playful and energetic language such as "Dive into Summer Fun" or "Make the Most of Your Summer."
  • Clear Call-to-Action: Encourage immediate action with buttons or links that say "Shop Now" or "Discover More."
  • Personal Touch: Address the reader by name and include personalized recommendations to make the email feel more intimate and relevant.

Let's jump into it and explore 10 fantastic examples of Summer emails that hit all the right notes!

10 Summer Email Examples

1) Days Brewing Co

Days Brewing Co

Days Brewing Co is a company that offers beer suitable for daytime consumption, likely focusing on non-alcoholic or low-alcohol options. The email's subject, "Beer at lunch? No problem," perfectly captures the relaxed and social vibe of summer, making it an ideal choice for promoting casual outdoor lunches and picnics during the sunny season.

2) Allbirds

Allbirds

Allbirds' email, titled "So Many New Colors," showcases their latest summer collection with vibrant and eye-catching visuals. This email is effective for the season as it highlights the fresh, colorful options perfect for summer wardrobes, enticing customers to explore and purchase new styles.

3) KULFI

KULFI

KULFI's email titled "Bye Summer ๐Ÿฅฒ" effectively captures the bittersweet feeling of the season's end, making it a great way to engage customers. The emoticon in the subject line adds a personal touch, while the content likely evokes nostalgia and encourages customers to reflect on their summer experiences, keeping them connected to the brand as the season transitions.

4) Bermuda Tourism

Bermuda Tourism

The email titled "The Allure of an Endless Summer" from Bermuda Tourism captures the essence of a perpetual summer, making it an enticing choice for travelers seeking year-round sunshine and warm weather. Its vibrant visuals and engaging content highlight Bermuda's unique appeal, ensuring it stands out as a perfect Summer email by evoking a sense of endless vacation and adventure.

5) SeaVees

SeaVees

SeaVees, a company known for its stylish footwear, sent an email titled "Yellow Is This Summer's Hottest Color," effectively capturing the essence of the season with a trendy and vibrant focus. The email stands out by highlighting a specific summer trend, making it appealing to fashion-conscious consumers and ensuring high engagement through its clear and engaging subject line.

6) Substack

Substack

Substack's email titled "You read 214,673 words on Substack this summer" highlights the user's extensive engagement with the platform, showcasing the substantial amount of content consumed. This email is a great Summer email as it not only celebrates the reader's activity but also reinforces the platform's ability to keep users engaged with meaningful and abundant reading material during the season.

7) Substack

Substack

Substack is a platform that allows writers to publish newsletters and build a subscription-based audience. The email effectively engages the reader by providing a personalized summary of their reading activity over the summer, specifically highlighting the number of words read. This personalized touch can increase user engagement and satisfaction, making it an effective email for retaining and re-engaging subscribers.

8) Promix

Promix

Promix, a company in the food or nutrition industry, captures the essence of summer with its email subject "๐Ÿ‰ -> salty or lightly sweet?" The playful and intriguing subject line, combined with the seasonal relevance of watermelon, makes it an engaging and visually appealing choice for a summer email.

9) COLLAGERIE

COLLAGERIE

COLLAGERIE's email titled "Your wanderlust wishlist" captivates with its elegant design and sophisticated font choices, creating a visually appealing and engaging experience. The clean layout, combined with a compelling call-to-action and vibrant imagery, makes it an excellent example of effective email marketing that resonates with its audience.

10) Vacation

Vacation

The email from Vacation titled "๐Ÿ’ JOIN the #WhipAndWin Challenge! ๐Ÿ’" invites recipients to participate in a fun and engaging summer challenge. This email is a great Summer email because it captures the playful and carefree spirit of the season with its vibrant emojis and interactive content, encouraging recipients to join in on the fun and stay connected with the brand.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning Summer emails is a breeze. Its intuitive design tools and beautiful templates empower you to create visually captivating emails that resonate with your audience, all while keeping the process simple and enjoyable.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive salesโ€”no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, weโ€™re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE