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10 Summer Email Examples and Tips

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In this article, you'll find 10 email examples for summer that have been successfully sent to customers by various companies. Seeing these examples can help you create your own summer emails with confidence and ease, ensuring they are both effective and visually appealing.

What should go into summer emails?

A good summer email is vibrant and engaging, capturing the essence of the season with bright visuals and lively language. It should evoke a sense of excitement and relaxation, making the recipient feel like they're part of a sunny adventure.

  • Eye-Catching Subject Line: Use phrases like "Summer Sale Spectacular" or "Beat the Heat with Our Cool Deals" to grab attention immediately.
  • Bright and Bold Visuals: Incorporate images of sunny beaches, ice-cold drinks, and vibrant summer colors to make the email visually appealing.
  • Seasonal Offers: Highlight special summer promotions, such as "50% off on all summer apparel" or "Buy one, get one free on beach accessories."
  • Engaging Content: Use playful and relaxed language, like "Dive into our summer collection" or "Catch the summer vibes with our new arrivals."
  • Clear Call to Action: Encourage immediate action with phrases like "Shop Now" or "Discover More," making it easy for recipients to engage with your offers.
  • Personal Touch: Add a personalized greeting or sign-off, such as "Enjoy your summer, [Name]!" to make the email feel more intimate and friendly.

Let's jump into it!

1. Days Brewing Co

Days Brewing Co offers a refreshing take on beer that can be enjoyed even during lunch, suggesting a product that is likely low in alcohol or non-alcoholic, making it suitable for daytime consumption. The subject line "Beer at lunch? No problem." perfectly captures the casual, relaxed vibe of summer, making it an appealing choice for those looking to enjoy a drink during outdoor activities, picnics, and social gatherings.

2. Allbirds

Allbirds' summer email showcases their new range of vibrant shoe colors, perfectly capturing the essence of the season. The email's bright visuals and playful language make it an engaging and appealing choice for customers looking to refresh their summer wardrobe with eco-friendly footwear.

3. KULFI

KULFI's email, titled "Bye Summer," uses vibrant visuals and playful language to evoke the essence of the season, making it an excellent choice for saying goodbye to summer. The email's engaging design and clear call-to-action encourage customers to savor the last moments of summer, creating a memorable and effective seasonal message.

4. Bermuda Tourism

Bermuda Tourism's email, titled "The Allure of an Endless Summer," captures the essence of a perfect summer getaway with its vibrant visuals and enticing descriptions of Bermuda's warm climate and stunning beaches. This email stands out as a summer email by effectively evoking a sense of perpetual summer bliss, making it an irresistible invitation for travelers seeking an idyllic escape.

5. SeaVees

SeaVees' email, titled "Yellow is This Summer's Hottest Color," effectively captures the vibrant and energetic spirit of summer with its bold use of color and engaging visuals. The company did a great job by using a striking yellow theme that immediately grabs attention and evokes a sense of warmth and excitement, making the email both visually appealing and seasonally relevant.

6. Substack

Substack's email, titled "You read 214673 words on Substack this summer," is engaging because it provides a personalized summary of the reader's activity over the summer, specifically highlighting the number of words read. This kind of personalized content can make the reader feel valued and more connected to the platform.

7. Substack

Substack is a platform that allows writers to publish newsletters and build a subscription-based audience. The email effectively engages the user by providing personalized statistics about their reading habits over the summer, making it a compelling and relevant piece of content that encourages continued engagement with the platform.

8. Promix

Promix's email, titled "🍉 -> salty or lightly sweet?", captures the essence of summer with its playful subject line and use of a watermelon emoji. The engaging question about taste preferences invites recipients to think about refreshing summer flavors, making it a seasonally appropriate and appealing email.

9. COLLAGERIE

COLLAGERIE's email, titled "Your Wanderlust Wishlist," captivates with its elegant design and sophisticated font choices, creating a visually appealing and luxurious feel. The clean layout and well-organized sections make it easy for recipients to navigate, while the enticing imagery and compelling call-to-action effectively engage the audience, making it a standout example of effective email marketing.

10. Vacation

Vacation's email, titled "🍒 JOIN the #WhipAndWin Challenge! 🍒," invites recipients to participate in a fun and engaging summer activity. The playful use of emojis and the challenge theme make it a vibrant and interactive email, perfectly capturing the essence of summer excitement and community involvement.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning summer emails is a breeze. Its intuitive design tools and beautiful templates empower you to create vibrant, eye-catching emails that capture the essence of the season, ensuring your messages stand out in any inbox.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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