Summary Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Summary that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Summary emails.

What should go into Summary emails?

A good Summary email is concise yet comprehensive, providing a clear overview of key information while maintaining an engaging and visually appealing format. It should highlight the most important details, making it easy for the reader to grasp the essence of the message quickly.

• Clear Subject Line: Use phrases like "Monthly Performance Summary" or "Your Weekly Activity Report" to immediately convey the email's purpose.
• Engaging Introduction: Start with a friendly greeting and a brief overview, such as "Hi [Name], here's a quick look at your progress this month!"
• Key Metrics and Highlights: Present the most important data points and achievements using bullet points or short paragraphs. For example, "You completed 5 new projects" or "Your sales increased by 20%."
• Visual Elements: Incorporate charts, graphs, or icons to make the information more digestible and visually appealing. Use phrases like "Check out this chart" or "Here's a quick visual."
• Call to Action: Encourage the reader to take the next step with phrases like "Explore more details" or "See your full report."
• Personal Touch: Add a personalized note or sign-off to make the email feel more tailored to the recipient. For example, "Keep up the great work, [Name]!"

Let's jump into it and explore 10 email examples of good Summary emails!

10 Summary Email Examples

1) Substack

Substack is a platform that allows writers to publish newsletters and build a subscription-based audience. The email from Substack is a good summary email because it provides users with a detailed overview of their reading activity over the summer, quantifying engagement by stating the total number of words read, which can be both motivating and engaging for the user.

2) Shift Robotics

Shift Robotics is a company that has sent out an email titled "2023 Year In Review!" The email provides a comprehensive review of the year 2023, summarizing key events and achievements, making it an effective summary email by clearly highlighting the most important details in an engaging format.

3) Arrows

Arrows' email, titled "Event Recordings: The Happy Customers Festival," effectively summarizes key takeaways from the event, providing a concise yet comprehensive overview of the sessions and highlights. This makes it an excellent summary email as it captures the essence of the event, ensuring that recipients can quickly grasp the most important details without feeling overwhelmed.

4) AMC Theatres

AMC Theatres is a movie theater chain that offers a variety of films and cinematic experiences. The email from AMC Theatres stands out as a Summary email because it encapsulates the essence of an exciting spring season, likely summarizing upcoming movies, events, or promotions that the theater chain is offering.

5) Fellow

Fellow is a company that designs and sells coffee products. The email titled "Win an Aiden for our Fellowversary!" effectively engages customers by leveraging a celebratory occasion to offer a promotional giveaway, creating excitement and encouraging participation, which can boost customer loyalty and brand engagement.

6) Amtrak

Amtrak's email titled "Smiles Davis, all aboard your 2023 year in travel" provides a personalized and engaging summary of the recipient's travel experiences over the past year. The email stands out by offering a clear and concise overview of key travel highlights, making it easy for the reader to quickly grasp the most important details.

7) Avanti West Coast

Avanti West Coast is a train operating company that provides rail services across the West Coast Main Line in the UK. The email titled "From Avanti... Are you ready for tomorrow's journey?" is an effective summary email because it offers a clear and engaging preview of upcoming travel plans, ensuring that recipients are well-informed and excited about their journey.

8) Substack

Substack is a platform that allows writers and creators to publish newsletters directly to their audience. It provides tools for subscription management, payment processing, and analytics, enabling writers to monetize their content through paid subscriptions.

The email titled "You read 214673 words on Substack this summer" is a good example of a summary email because it offers a personalized recap of the recipient's reading activity, making it highly relevant and engaging. Additionally, it adds value by providing insights into the user's reading habits, which can be both interesting and useful.

9) Shift Robotics

Shift Robotics, a company focused on innovative mobility solutions, sent out an email titled "2023 Year In Review!" that stands out due to its clean and modern design. The email's use of bold fonts and a well-structured layout makes it visually appealing and easy to read, effectively summarizing the year's key highlights in an engaging manner.

10) Arrows

Arrows is a company that provides tools to help businesses streamline their customer onboarding processes. The email titled "Event Recordings: The Happy Customers Festival" effectively summarizes key takeaways from the event, offering a concise yet comprehensive overview of the sessions and highlights. This makes it a great summary email as it captures the essence of the event, ensuring that recipients can quickly grasp the most important details without feeling overwhelmed.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning Summary emails is a breeze. Its intuitive design tools and beautiful templates empower you to create visually appealing and engaging emails effortlessly, ensuring your key information stands out and resonates with your audience.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.