Subscription Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for subscriptions that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective subscription emails.

What should go into Subscription emails?

A good subscription email is concise and visually appealing, with a clear call-to-action that encourages the recipient to engage. It should also provide value, whether through exclusive content, special offers, or important updates, making the subscriber feel valued and informed.

• Engaging Subject Line: Capture attention right away with a subject line that piques curiosity or offers a clear benefit. For example, "Unlock Exclusive Content Just for You!"
• Personalized Greeting: Address the subscriber by their first name to create a personal connection. For instance, "Hi [Name], welcome to our community!"
• Value Proposition: Clearly state what the subscriber will gain from the email. This could be access to premium content, special discounts, or early access to new products. Example: "Enjoy 20% off your next purchase as a thank you for subscribing!"
• Clear Call-to-Action: Include a prominent button or link that directs the subscriber to take the next step, such as "Read More," "Shop Now," or "Download Your Free Guide."
• Visually Appealing Design: Use a clean, attractive layout with high-quality images and easy-to-read text. Ensure the design is mobile-friendly to cater to all users.
• Footer with Contact Information: Provide a way for subscribers to reach out if they have questions or need support. Include links to your social media profiles and an easy way to unsubscribe if they choose to.

Let's jump into it and explore 10 email examples of good subscription emails!

10 Subscription Email Examples

1) HUX

HUX is a subscription email that excels in its clean, organized layout, making it easy for users to navigate and find value quickly. Its visually appealing design and clear call-to-action empower users to engage effortlessly, ensuring a seamless and enjoyable experience.

2) Grammarly

Grammarly's subscription email is a prime example of effective communication, featuring a clean layout and clear, actionable content that empowers users to manage their subscriptions with ease. Its straightforward subject line and professional design ensure that recipients are well-informed and can make decisions confidently.

3) PRESS

PRESS's "Healthy Meals, Ready in Minutes" email is a great example of a subscription email that combines clear branding, a strong call to action, and a minimalist design. Its straightforward layout and actionable content make it easy for subscribers to understand the value proposition and engage quickly, ensuring a seamless user experience.

4) VidAngel

VidAngel's subscription email stands out with its clean, organized layout and clear call-to-action, making it easy for users to filter award-winning shows effortlessly. The minimalist design and straightforward content empower subscribers to engage quickly and enjoy a seamless experience.

5) Everlywell

Everlywell offers at-home lab tests that provide consumers with easy access to health insights. The company excels with this email by presenting a clean, organized layout and a clear call-to-action, making it simple for users to understand the benefits and engage effortlessly.

6) Redbrick Coffee

Redbrick Coffee's subscription email, "Never Run Out of Coffee," features a clean, organized layout that makes it easy for users to navigate and understand the value proposition quickly. The minimalist design and clear call-to-action empower subscribers to engage effortlessly, ensuring a seamless and enjoyable experience.

7) Rebel Rabbit

Rebel Rabbit's "The Buzz is in Session" email features a clean, organized layout with a clear call-to-action, making it easy for users to navigate and engage quickly. Its minimalist design and straightforward content empower subscribers to understand the value proposition effortlessly, ensuring a seamless and enjoyable experience.

8) Factor

Factor is a meal delivery service that offers ready-to-eat meals requiring no preparation or cleanup, with meals ready in just two minutes. This subscription email stands out due to its clear value proposition, minimalist design, and strong call-to-action, making it easy for users to understand the benefits and engage quickly.

9) Strava

Strava's subscription email, "Subscription Preview: 4 Days Left, Don't Miss Out," features a clean, organized layout that makes it easy for users to navigate and understand the urgency of the offer. The minimalist design, clear call-to-action, and straightforward content empower subscribers to engage quickly and make informed decisions effortlessly.

10) Ashley & Co

Ashley & Co's subscription email, "Have You Tried Our Subscription Service Yet?" features a clean, organized layout that makes it easy for users to navigate and understand the value proposition quickly. Its minimalist design and clear call-to-action empower subscribers to engage effortlessly, ensuring a seamless and enjoyable experience.

Why you should use Flodesk to help create your emails

With Flodesk, creating visually stunning and effective subscription emails is a breeze. Our intuitive platform empowers you to design beautiful, engaging emails effortlessly, ensuring your subscribers stay informed and connected. Experience the simplicity and aesthetic appeal that Flodesk brings to your email marketing strategy.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing strategy? Sign up for Flodesk today and start creating stunning emails that captivate your audience.