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10 Subscription Email Examples and Tips

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In this article, you'll find 10 email examples for subscription that have been sent to customers from various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing subscription emails.

What should go into subscription emails?

A good subscription email is visually appealing and clearly communicates the value of subscribing. It should include a compelling call-to-action, personalized content, and a clean design that makes it easy for the reader to engage.

  • Engaging Subject Line: Capture attention with phrases like "Unlock Exclusive Content" or "Join Our Community Today."
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Hi [Name], welcome to our newsletter!"
  • Clear Value Proposition: Highlight the benefits of subscribing, like "Get weekly tips and exclusive offers straight to your inbox."
  • Visually Appealing Design: Use clean layouts, attractive images, and brand colors to make the email aesthetically pleasing.
  • Compelling Call-to-Action: Encourage immediate action with buttons or links, such as "Subscribe Now" or "Join Us Today."
  • Easy Unsubscribe Option: Ensure there's a simple way to opt-out, maintaining trust and compliance with regulations.

Let's jump into it!

1. HUX

HUX is a company that focuses on health-related content, as indicated by their email titled "The 4️⃣ stages of forming a habit." This subscription email is effective because it provides valuable insights on habit formation, uses an engaging subject line with an emoji to capture attention, and is visually appealing, making it both informative and attractive to the reader.

2. Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by checking for grammar, spelling, punctuation, and style errors. The email from Grammarly is a good subscription email because it provides clear and concise information about the upcoming renewal of the user's subscription, ensuring that the user is well-informed and can make any necessary decisions regarding their subscription.

3. PRESS

PRESS offers a convenient solution for health-conscious individuals with their email titled "Healthy Meals, Ready in Minutes." This email is effective for subscriptions as it directly addresses the common issue of time constraints while promoting a healthy lifestyle, making it highly appealing to a broad audience.

4. VidAngel

VidAngel is a service that allows users to filter content in award-winning shows. This subscription email stands out because it offers a unique value proposition by enabling users to customize their viewing experience, making it particularly appealing to families or individuals who prefer to avoid certain types of content.

5. Everlywell

Everlywell offers at-home lab tests that empower individuals to take control of their health. The email titled "5 Reasons to Join Everlywell" effectively highlights the benefits of their service, using a clear and engaging format that makes it easy for readers to understand the value of subscribing.

6. Redbrick Coffee

Redbrick Coffee's subscription email titled "Never Run Out of Coffee" is a standout example of how to keep customers engaged and satisfied. By emphasizing the convenience of never running out of their favorite brew and using a visually appealing design, it successfully encourages readers to subscribe and enjoy a seamless coffee experience.

7. Rebel Rabbit

Rebel Rabbit's email titled "🐇 The Buzz is in Session 🚀" captures attention with its engaging subject line and use of emojis, making it stand out in a crowded inbox. This subscription email is effective because it combines a visually appealing design with a clear and compelling call-to-action, encouraging readers to engage with the content and subscribe.

8. Factor

Factor is a meal delivery service that offers no-prep, no-mess meals ready in just 2 minutes. This subscription email is a good example because it highlights the convenience of the service with a clear and enticing subject line, and its well-structured design makes it easy for subscribers to quickly grasp the value proposition.

9. Strava

Strava's email titled "Subscription Preview: 4 days left. Don't miss out." effectively captures attention with its sense of urgency and clear call-to-action. The email's clean layout, combined with a bold and straightforward font, ensures that the message is easily readable and engaging, making it a compelling example of effective email design.

10. Ashley & Co

Ashley & Co is a modern-day scent company that offers a range of home and body products. Their subscription email is great because it effectively highlights the convenience and benefits of their service, using a clean design and clear call-to-action to engage readers and encourage them to subscribe.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning subscription emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing emails that not only look professional but also drive engagement and subscriptions with ease.

What is Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE