Software Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Software that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own emails.

What should go into Software emails?

A good Software email is concise and visually appealing, with a clear call-to-action that guides the user effortlessly. It should highlight unique features, benefits, and updates relevant to the software, making the user feel empowered and informed.

• Engaging Subject Line: Capture attention with phrases like "Unlock New Features" or "Your Software Update is Here!"
• Personalized Greeting: Use the recipient's name to create a connection, e.g., "Hi [Name], we've got something exciting for you!"
• Clear Call-to-Action: Direct users with phrases like "Try Now," "Update Today," or "Learn More."
• Highlight Key Features: Showcase new or improved features with bullet points or short paragraphs, e.g., "Experience faster load times with our latest update."
• Visual Appeal: Use clean design elements, such as icons and images, to make the email aesthetically pleasing and easy to read.
• Customer Testimonials: Include quotes or feedback from other users to build trust, e.g., "This update has transformed my workflow!"

Let's jump into it and explore 10 email examples of good Software emails!

10 Software Email Examples

1) Foundation

The email titled "Now Open: 𝐜𝐡𝐫𝐨𝐦𝐚𝐰𝐚𝐫𝐞 by p1xelfool" from Foundation is a prime example of effective software email marketing. It stands out due to its engaging subject line, visually appealing design, and clear call-to-action, making it both informative and compelling for the recipient.

2) Soft Services

The email from Soft Services titled "Please agree to Software Update's TC&E prior to installing" is a stellar example of effective software email communication. Its clear and direct subject line ensures that recipients understand the importance of agreeing to terms and conditions before proceeding with a software update, making it both informative and essential for user compliance.

3) !Boring

The email titled "How We Build" from !Boring is an excellent example of software email marketing due to its clear and engaging content. It effectively communicates the software's development process, making it both informative and appealing to customers.

4) Rivian

The email titled "The Latest Software Update from Rivian" stands out due to its clear and concise communication of new software features and improvements. Its visually appealing design and straightforward call-to-action make it easy for recipients to understand the benefits and take immediate action.

5) Skylum Software

Skylum Software is a company specializing in software development, particularly focusing on innovative extensions and plugins. The email titled "Presenting the next Extension" effectively captures the recipient's interest with a clear and intriguing subject line, complemented by a well-designed layout and compelling call-to-actions, making it a standout example of effective email marketing.

6) Figma

Figma's email titled "March to the beat of your own drum" showcases the platform's unique ability to foster creativity and collaboration among design teams. The email's engaging content and visually appealing layout highlight Figma's strengths in enhancing productivity and streamlining the design process, making it a standout example of software email marketing.

7) BlueJeans

BlueJeans is a company that provides video conferencing services. The email is effective because it highlights new content on the BlueJeans blog, engaging users and keeping them informed about updates and new features. The design and layout are optimized for readability and engagement, making it easier for recipients to consume the information and take action, such as visiting the blog or sharing the content on social media.

8) Procreate

Procreate is a popular digital illustration app used by artists for creating digital artwork. The email titled "Apply for the Procreate 5.2 Beta now ✨" is a good example of software email due to its engaging subject line that creates a sense of urgency and excitement, and its clear call-to-action inviting users to apply for the beta version, making it both compelling and actionable for recipients.

9) G2

The email from G2 titled "...and the best software is..." stands out due to its clean and organized design, which makes it easy for recipients to navigate and understand the content. The use of a clear and concise subject line, along with visually appealing fonts and layout, ensures that the email is both engaging and informative, making it a prime example of effective email marketing.

10) Vimeo

Vimeo is a video-sharing platform that allows users to upload, share, and view videos. The email titled "Let’s create a video!" stands out due to its clear call-to-action, visually appealing design, and relevant content that encourages users to create and share videos on Vimeo, making it an excellent example of effective software email marketing.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning software emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to create visually appealing, personalized emails that drive engagement and action, all while keeping the process simple and enjoyable.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.