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Sign Up Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Sign Up that have been sent to customers from various companies. Seeing these examples can help you understand what works and what doesn't before you create your own.

What should go into Sign Up emails?

A good Sign Up email is concise and welcoming, immediately engaging the recipient with a clear call to action. It should highlight the benefits of signing up, making the user feel valued and excited to join.

  • Engaging Subject Line: Capture attention with phrases like "Welcome to the Family!" or "You're In! Let's Get Started."
  • Warm Greeting: Start with a friendly "Hi [Name]!" to make the email feel personal and inviting.
  • Clear Call to Action: Use direct language like "Complete Your Sign Up" or "Join Us Now" to guide the user.
  • Highlight Benefits: Emphasize what the user gains, such as "Unlock Exclusive Content" or "Enjoy Member-Only Perks."
  • Visual Appeal: Incorporate clean design elements and images to make the email aesthetically pleasing and easy to read.
  • Reassuring Closing: End with a positive note like "We're thrilled to have you!" or "Welcome aboard!" to leave a lasting impression.

Let's jump into it and explore 10 email examples of good Sign Up emails!

10 Sign Up Email Examples

1) GoPro

GoPro

GoPro is a company known for its action cameras and related accessories, which are popular among adventure enthusiasts and content creators for capturing high-quality video and photos in extreme conditions. The Sign Up email is effective because it offers a compelling incentive (15% off) to encourage users to subscribe to SMS updates, using a clear and attractive subject line with an emoji to grab attention and communicate the benefit immediately.

2) Dyson

Dyson

Dyson is a company known for its innovative and high-quality home appliances, including vacuum cleaners, air purifiers, and hair care products. The Sign Up email is effective because it clearly communicates the event details (Dyson Live on Thursday, May 23rd), making it easy for recipients to understand the purpose of the email. The subject line is straightforward and engaging, encouraging recipients to take action by signing up for the event. Additionally, the email is visually appealing and well-organized, which helps in capturing the reader's attention and conveying the message effectively.

3) Lifesum

Lifesum

Lifesum is a health and wellness app that helps users improve their lifestyle through better eating habits, exercise, and overall well-being. The email from Lifesum is effective for encouraging sign-ups because it welcomes new users warmly, setting a positive tone for their journey with the app. The subject line "Welcome to Lifesum 🌱" is inviting and suggests a fresh start, which can be motivating for new users.

4) Humane

Humane

Humane's Sign Up email stands out due to its clear and compelling call to action, encouraging users to secure priority delivery. The email's design is clean and straightforward, making it easy for recipients to understand the benefits and take immediate action.

5) Withings

Withings

Withings is a company that specializes in health and wellness products, offering innovative solutions to monitor and improve personal health. The email titled "Let the countdown begin" is effective because it creates a sense of urgency and excitement, encouraging recipients to engage immediately while maintaining a clean and visually appealing design that clearly communicates the message.

6) Miro

Miro

Miro is a collaborative online whiteboard platform designed to facilitate teamwork and creativity. The Sign Up email is compelling because it welcomes new users with a clear subject line and provides quickstart resources, making it easy for recipients to get started and feel supported from the outset.

7) AT&T

AT&T

AT&T is a telecommunications company that provides various services, including mobile and fixed-line telephony, broadband, and digital television. The Sign Up email is effective because it provides a quick and clear update about the AutoPay sign-up process, ensuring that the customer is informed and reassured about their subscription status. The subject line is personalized with the customer's name, which can increase engagement and open rates. The email likely includes essential details and next steps, making it easy for the customer to understand and act upon the information provided.

8) Snagajob

Snagajob

Snagajob is a platform that helps people find jobs, and their welcome email titled "Welcome! Let’s get you hired" is designed to engage new users right from the start. The email stands out due to its clear and motivating subject line, which immediately sets the tone for the user's job search journey, and its well-structured content that guides recipients through the next steps seamlessly.

9) Circles

Circles

Circles' email titled "Introducing Our Referral Program - Sign Up. Share. Make Money." effectively captures attention with its bold and straightforward subject line. The email's clean design, featuring a structured layout and visually appealing font, ensures that the message is clear and engaging, making it easy for recipients to understand the benefits and take action.

10) Hero Cosmetics

Hero Cosmetics

Hero Cosmetics is a skincare brand known for its innovative products designed to tackle acne and other skin concerns. The Sign Up email titled "We’ve got tea. 👀Can we text it to you?" is effective because it uses a playful and intriguing subject line to capture attention, encouraging recipients to opt-in for SMS updates, while the clean and visually appealing design ensures the message is clear and engaging.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning Sign Up emails that captivate your audience with their aesthetic appeal and simplicity. Its intuitive drag-and-drop interface empowers you to design visually engaging emails that not only look professional but also drive conversions with ease.

What is Flodesk?

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE