In this article, you'll find 10 email examples for sign-up that have been sent to customers from various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing sign-up emails.
A good sign-up email is visually appealing and concise, with a clear call-to-action that guides the recipient on what to do next. It should also include personalized elements to make the recipient feel valued and welcomed.
Let's jump into it!
GoPro, renowned for its action cameras and accessories, appeals to adventure enthusiasts and content creators. The sign-up email is effective because it offers a clear incentive of 15% off for SMS updates, using a playful emoji to capture attention and increase open rates, making it easy for recipients to understand the benefit and take action.
Dyson's sign-up email effectively captures attention by inviting recipients to a live event, creating a sense of urgency and exclusivity. The email's clear call-to-action and visually appealing design make it easy for recipients to understand the value of signing up and participating in the event.
Lifesum, a health and wellness app, helps users improve their lifestyle through better eating habits, exercise, and overall well-being. The sign-up email is effective because it warmly welcomes new users and sets a positive tone for their journey towards better health, making it engaging and motivating for recipients to take the next step.
Humane's sign-up email stands out due to its clear and compelling call-to-action, which emphasizes the importance of securing priority delivery. The email's clean design and straightforward messaging make it easy for recipients to understand the benefits and take immediate action.
Withings, a company known for its smart health devices, sent an engaging email with the subject line "Let the countdown begin." The email effectively captures attention with a clear and exciting call-to-action, encouraging recipients to anticipate and participate in an upcoming event, making it both engaging and action-oriented.
Miro is a collaborative online whiteboard platform designed to help teams work together more effectively. The sign-up email from Miro is good because it welcomes new users and provides them with quickstart resources to help them get started, ensuring that users can quickly understand how to use the platform and begin collaborating with their teams, enhancing their overall experience and increasing the likelihood of continued use.
AT&T's sign-up email effectively captures attention with a friendly and straightforward message about autopay enrollment, making it easy for recipients to understand the benefits and take action. The email's clear call-to-action and concise information ensure that users can quickly grasp the value of signing up, enhancing their overall experience and encouraging immediate engagement.
Snagajob is a platform that helps people find jobs. The sign-up email titled "Welcome! Let’s get you hired." is a good example because it has a clear and engaging subject line, and it likely features a strong call-to-action and user-friendly design, making it easy for new users to engage with the platform and start their job search.
Circles' email introducing their referral program stands out with its clean design and engaging subject line, "Introducing Our Referral Program - Sign Up. Share. Make Money." The email's organized layout, clear call-to-action, and use of a standard sans-serif font make it visually appealing and easy to read, encouraging recipients to take immediate action.
Hero Cosmetics, a skincare brand, uses an engaging and intriguing subject line, "We’ve got tea. 👀Can we text it to you?" to capture attention and prompt email opens. The casual tone and use of emojis make the email feel personal and inviting, enhancing its effectiveness in encouraging sign-ups.
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Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.
Email examples sourced from reallygoodemails.com
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