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Seasonal Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Seasonal campaigns that have been successfully sent to customers by various companies. Reviewing these examples can provide valuable insights and inspiration, helping you craft effective and visually appealing emails for your own campaigns.

What should go into Seasonal emails?

A good Seasonal email captures the festive spirit with vibrant visuals and engaging content that resonates with the specific holiday or season. It should include personalized touches and timely offers that make the recipient feel special and eager to take action.

  • Eye-Catching Subject Line: Use phrases like "Holiday Deals Just for You!" or "Celebrate the Season with Us!" to grab attention immediately.
  • Festive Imagery: Incorporate seasonal colors, icons, and graphics such as snowflakes for winter or pumpkins for fall to create a visually appealing email.
  • Personalized Greeting: Start with a warm, personalized message like "Dear [Name], Happy Holidays!" to make the recipient feel valued.
  • Exclusive Offers: Highlight special discounts or limited-time offers with phrases like "Exclusive Holiday Sale" or "Limited Time Winter Discount" to encourage immediate action.
  • Clear Call-to-Action: Use compelling CTAs such as "Shop Now" or "Get Your Holiday Discount" to guide the recipient towards making a purchase.
  • Seasonal Sign-Off: End with a festive closing like "Wishing You a Joyous Holiday Season!" to leave a lasting positive impression.

Let's jump into it and explore 10 email examples of good Seasonal emails!

10 Seasonal Email Examples

1) Bombas

Bombas

Bombas, a company renowned for its high-quality socks and apparel, excels in creating products that prioritize comfort and durability. The "Compression, Meet Wool" email is a good Seasonal email because it introduces a product that combines the warmth of wool with the benefits of compression technology, making it a timely and relevant offering for colder seasons.

2) Double

Double

Double's "What Does the Future Hold for You?" email is a good Seasonal email because it taps into the New Year’s theme of reflection and future planning, making it highly relevant and engaging for recipients during this time. The email effectively combines a thought-provoking subject with visually appealing elements, encouraging readers to consider their goals and aspirations for the upcoming year.

3) Little Beast

Little Beast

Little Beast's "Is it starting to get chilly or what?" email is a good Seasonal email because it directly addresses the change in weather, making it timely and relevant for customers. By acknowledging the colder season, the email effectively engages recipients and can drive interest in products or services suitable for the chillier climate.

4) Bored Cow

Bored Cow

Bored Cow's "BIG retail news" email stands out as a Seasonal email because it effectively leverages timely promotions and relevant content to engage recipients during a specific season. The email's focus on seasonal retail news makes it particularly compelling, encouraging readers to take advantage of timely offers and updates.

5) Health Action Alliance

Health Action Alliance

Health Action Alliance's email, titled "Don’t let seasonal sickness haunt your workplace," effectively addresses a timely concern by offering practical advice and resources to maintain workplace health during the colder months. The email's clear and engaging content, combined with its relevant subject matter, makes it a standout example of how to capture attention and provide value to recipients.

6) Miller's Ale House

Miller's Ale House

Miller's Ale House, a restaurant and sports bar chain, offers a casual dining experience with a variety of food and drink options. The "Ready to Jingle? It's the Holidays at Our House! 🎄" email is a good Seasonal email because its festive subject line and holiday-themed imagery create a warm and inviting atmosphere, encouraging customers to visit during the holiday season.

7) The School of Life

The School of Life

The School of Life is an organization that offers educational content and products aimed at improving emotional intelligence and well-being. The email is effective as a Seasonal email because it leverages the timely context of a sale, which is often associated with specific seasons or holidays, creating a sense of urgency and relevance that encourages recipients to take advantage of the offers from their retail partners.

8) Sweetgreen

Sweetgreen

Sweetgreen is a company that offers fresh, healthy, and seasonal food options, often in the form of salads and bowls. The email promoting the "Autumn Harvest Bowl" is a good example of a Seasonal email because it highlights a product specifically available during the autumn season, leveraging the seasonal theme to attract customers.

9) Starbucks

Starbucks

Starbucks' "Pumpkin and apple have entered the chat" email captures attention with its playful and seasonal subject line, immediately engaging recipients. The email's design features vibrant autumnal colors and a clean, modern font that enhances readability, making it visually appealing and easy to navigate.

10) FLAN Labs

FLAN Labs

FLAN Labs' "SS24 Spicy Summer Sale Live Now" email is a great Seasonal email because it effectively captures the essence of summer with vibrant visuals and a compelling call-to-action that encourages immediate engagement. The email's timely promotion and lively design make it particularly appealing, driving recipients to take advantage of the seasonal sale.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning Seasonal emails is a breeze. Its intuitive design tools and beautiful templates empower you to craft visually captivating emails that resonate with your audience, making every campaign feel special and engaging.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE