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10 Best Seasonal Email Examples and Tips

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In this article, you'll find 10 email examples for seasonal campaigns that have been successfully sent to customers by various companies. Reviewing these examples can provide valuable insights and inspiration, making it easier to create your own engaging and visually appealing seasonal emails.

What should go into seasonal emails?

A good seasonal email captures the festive spirit with vibrant visuals and timely messaging, making it stand out in the inbox. It should evoke emotions and create a sense of urgency, encouraging recipients to take immediate action.

  • Eye-Catching Subject Line: Use phrases like "Holiday Deals You Can't Miss!" or "Celebrate the Season with Us!" to grab attention instantly.
  • Festive Imagery: Incorporate seasonal colors, icons, and graphics such as snowflakes for winter or pumpkins for fall to create a visually appealing email.
  • Personalized Greeting: Start with a warm, personalized message like "Dear [Name], Happy Holidays!" to make the recipient feel special.
  • Exclusive Offers: Highlight limited-time deals or special discounts with phrases like "Exclusive Holiday Sale" or "Limited Time Offer" to create urgency.
  • Clear Call-to-Action: Use strong, action-oriented language such as "Shop Now" or "Get Your Gift" to guide the recipient towards the desired action.
  • Seasonal Sign-Off: End with a festive note like "Wishing you a joyful holiday season!" to leave a lasting impression.

Let's jump into it!

1. Bombas

Bombas, known for their high-quality socks, excels in creating seasonal emails that blend festive imagery with compelling offers. Their "Compression Meet Wool" email effectively captures the holiday spirit with cozy visuals and a clear call-to-action, making it an excellent example of engaging seasonal marketing.

2. Double

Double's seasonal email, "What Does the Future Hold for You," stands out with its engaging subject line and visually appealing design that captures the essence of the season. The email effectively combines a personalized greeting with a clear call-to-action, making it a compelling example of how to create an impactful seasonal campaign.

3. Little Beast

Little Beast's "Is It Starting to Get Chilly or What" email captures the essence of the season with its cozy imagery and warm, inviting tone. This email effectively engages customers by evoking the seasonal atmosphere, making it an excellent choice for maintaining a festive connection with the audience.

4. Bored Cow

Bored Cow's seasonal email, "Big Retail News," stands out with its vibrant visuals and engaging content that perfectly captures the festive spirit. The email's compelling design and clear call-to-action make it an excellent example of how to create an impactful seasonal campaign.

5. Health Action Alliance

Health Action Alliance's email, "Don't Let Seasonal Sickness Haunt Your Workplace," effectively addresses the timely issue of seasonal illnesses with a clear and engaging message. The company excels in this email by using a compelling subject line and relevant content that resonates with its audience, ensuring the message is both informative and impactful.

6. Miller's Ale House

Miller's Ale House's "Ready to Jingle? It's the Holidays at Our House" email captures the festive spirit with vibrant holiday-themed visuals and a warm, inviting message. The email's engaging design and clear call-to-action make it a standout example of seasonal marketing that resonates with its audience.

7. The School of Life

The School of Life's seasonal email, "Our Retail Partners Are Having a Sale," effectively captures attention with its timely and relevant subject matter. By highlighting exclusive offers from retail partners, the email creates a sense of urgency and excitement, making it an effective tool for driving engagement and sales during the holiday season.

8. Sweetgreen

Sweetgreen, known for its healthy and locally sourced food options, showcases its "Autumn Harvest Bowl" in a seasonal email that perfectly captures the essence of fall. By highlighting a product tailored to the season, the email creates a sense of timeliness and relevance, encouraging customers to try the new offering.

9. Starbucks

Starbucks' "Pumpkin and Apple Have Entered the Chat" email captures attention with its vibrant autumn-themed design and playful title. The use of warm, seasonal colors and a clean, modern font enhances readability and evokes the cozy feeling of fall, making it an effective and engaging seasonal email.

10. FLAN Labs

FLAN Labs' "SS24 Spicy Summer Sale Live Now" email captures the essence of summer with its vibrant visuals and engaging content. The email's use of bold colors and a clear call-to-action makes it an excellent example of how to create an impactful and timely seasonal campaign.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning seasonal emails is a breeze. Its intuitive design tools and beautiful templates empower you to create visually captivating emails that resonate with your audience, ensuring your festive messages stand out in the inbox.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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