Sending that first sales email can feel like a big deal. You want to make a good first impression, and you want it to count.
That's where having a solid template comes in. It takes the guesswork out of what to say, so you can focus on connecting with your future customer.
Write a subject line a human would open. Forget the clickbait and marketing speak. Keep it simple, casual, and about them. Something like “Quick question about [Their Company]” works because it’s genuine and sparks curiosity.
Make the first line about them, not you. A little research goes a long way. Mentioning a recent company achievement, a LinkedIn post you liked, or a mutual connection immediately shows this isn't a generic blast. It proves you’ve put in the effort.
Keep it short and scannable. No one wants to read a novel in their inbox. Use short sentences and paragraphs. Think about how it looks on a phone. Plenty of white space makes your email feel clean and approachable, not overwhelming.
End with a low-stakes question. Instead of asking for a 30-minute call, make your call-to-action a simple, interest-gauging question. “Would you be open to learning more?” is much easier to answer than scheduling a meeting. The goal of the first email is to start a conversation, not close a deal.
<template>
Subject: Quick question about [*Their Company*]
Hi [*Prospect's Name*],
I came across [*Their Company*] and was impressed by [*mention something specific you noticed, e.g., a recent launch, an article, their design*]. It’s clear you value how your brand is presented.
I'm reaching out because many growing businesses find their email tools become more complex and less intuitive over time, making it a chore to create emails that match their brand's aesthetic. At Flodesk, we built an email marketing platform focused on one thing: making it simple to design beautiful emails and workflows that people love to receive.
Would you be open to seeing how a more design-forward approach to email could work for you?
Best,
[*Your Name*]
[*Your Title*]
[*Your Company*]
</template>
<template>
Subject: Introducing: [*New Feature/Product Name*]
Hi [*Prospect's Name*],
As someone who uses Flodesk, we wanted you to be among the first to know about our latest release.
Today, we're launching [*New Feature/Product Name*]. It’s designed to help you [*solve a specific problem, e.g., sell digital products directly from your emails*], making it even easier to grow your business.
We built this because we noticed many creators were looking for a simple way to [*achieve a goal related to the feature*] without leaving the platform. [*New Feature/Product Name*] is now part of your Flodesk account, keeping your workflow clean and connected.
You can explore the new feature right now in your account. We’re excited to see what you do with it.
Best,
[*Your Name*]
[*Your Title*]
[*Your Company*]
</template>
<template>
Subject: Circling back
Hi [*Prospect's Name*],
I'm writing to follow up on my previous email. I know things can get buried in the inbox, so I wanted to check in briefly.
We see many businesses get stuck with email platforms that are complicated and don't reflect their brand's quality. Flodesk was built to fix that—making it easy to design beautiful emails that your audience will actually enjoy opening.
Is improving your email design something on your radar right now? I'd be happy to answer any questions you might have.
Best,
[*Your Name*]
[*Your Title*]
[*Your Company*]
</template>
<template>
Subject: Introduction?
Hi [*Prospect's Name*],
I'm writing to you because I noticed you're connected with [*Referral's Name*] at [*Referral's Company*]. I've been following their work and am impressed with their approach to design.
At Flodesk, we help businesses create emails that match the quality of their brand. Given [*Referral's Company*]'s focus on aesthetics, I believe they could find our platform valuable for their email marketing.
Would you be comfortable making a brief email introduction? I can provide a short blurb for you to forward to make it as easy as possible.
Let me know what you think.
Best,
[*Your Name*]
[*Your Title*]
[*Your Company*]
</template>
<template>
Subject: You're invited: [*Event Name*]
Hi [*Prospect's Name*],
We're hosting a special online event, [*Event Name*], and we'd love for you to be there.
During this session, we'll walk through [*key topic or skill, e.g., how to design high-converting landing pages*]. We'll focus on practical steps you can take to [*achieve a specific goal, e.g., build your email list faster*] using tools you already have. The goal is to give you a clear, actionable plan.
The event is on [*Date*] at [*Time*]. We'll cover [*brief agenda point 1*] and [*brief agenda point 2*], with time for a Q&A at the end.
Ready to join us? You can save your spot here: [*Link to Registration Page*]
Best,
[*Your Name*]
[*Your Title*]
[*Your Company*]
</template>
Having these five sales introduction email templates is a great start, but the platform you use to send them makes all the difference. Flodesk provides intuitive email marketing tools designed for small businesses, helping you grow and monetize your email list without the hassle. You can create, send, and automate emails that engage your audience and drive revenue—no coding or design skills required.
We built Flodesk to help both beginners and experts send beautiful, high-converting emails in a straightforward way. With our intuitive email builder, effective automations, and well-designed forms, you get everything you need for your email marketing, all without the usual complexity.
These templates provide a clear starting point for your sales outreach. With the right platform, you can put them into action and begin building meaningful connections with your audience.
Ready to send emails that look as good as your brand? Sign up for Flodesk and see how simple email marketing can be.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
