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10 Saas Email Examples and Tips

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In this article, you'll find 10 email examples for SaaS that have been sent to customers from various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own emails.

What should go into saas emails?

A good SaaS email is concise and visually appealing, focusing on user empowerment and simplicity. It should highlight unique features, offer clear value propositions, and include actionable CTAs tailored to the SaaS product.

  • Engaging Subject Line: Capture attention with phrases like "Unlock Your Potential with [Product]" or "Discover New Features in [Product]".
  • Personalized Greeting: Use the recipient's name to create a connection, e.g., "Hi [Name],".
  • Clear Value Proposition: Explain the benefits of your product succinctly, such as "Boost your productivity by 50% with our latest update."
  • Visual Appeal: Incorporate clean design elements and images that align with your brand, making the email aesthetically pleasing.
  • Actionable CTA: Include a strong call-to-action like "Start Your Free Trial" or "Explore New Features" to drive engagement.
  • Social Proof: Add testimonials or case studies to build trust, e.g., "See how [Company] increased their efficiency by 30% using [Product]."

Let's jump into it!

1. ZenDesk

ZenDesk provides customer service software and support ticketing systems. The email "Unlock sessions for free" is a good SaaS email because it features effective design, clear messaging, and a compelling call to action, making it a strong example of how to engage customers and promote services through email.

2. Next.js

Next.js is a powerful React framework that enables developers to build fast, user-friendly web applications with ease. The email "Join Next.js Conf Online Next Week" is a good SaaS email because it effectively promotes an upcoming event, using clear and engaging language to encourage participation and build community interest.

3. Microsoft

Microsoft is a multinational technology company known for its software products, hardware devices, and services. The email titled "Rediscover Copilot: Smart answers, fast responses, and more personal results" is effective for communicating SaaS to customers because it highlights the benefits of using Microsoft's Copilot feature. It emphasizes smart answers, fast responses, and personalized results, which are key selling points for SaaS products. The email is designed to re-engage customers by showcasing the enhanced capabilities of the service, making it an attractive proposition for users looking for efficient and personalized software solutions.

4. Flodesk

Flodesk is an email marketing service that allows users to create visually appealing emails with ease. The email "Introducing: Link Actions ⚡" stands out as a SaaS email because it highlights Flodesk's innovative features, such as "Link Actions," which enhance user engagement and streamline the email creation process.

5. Zoom

Zoom is a company that provides video conferencing and online meeting services. The email "You're invited: Supercharge your business growth at Zoomtopia" is effective because it directly addresses the recipient's interest in business growth and offers a clear call to action by inviting them to an event that promises to provide valuable insights and opportunities for their business.

6. MacPaw

MacPaw is a software company known for its popular product, CleanMyMac, which helps users optimize and clean their Mac computers. The email "Your Link to CleanMyMac Beta" is a good SaaS email because it clearly communicates the availability of a new beta version, encouraging user engagement and feedback through a straightforward and appealing design.

7. Miro

Miro is a collaborative online whiteboard platform designed to help teams work together more effectively, offering various templates and widgets to enhance productivity. The email is effective because it highlights new features that can significantly improve user experience and productivity, encouraging users to explore and utilize the latest tools, thereby increasing engagement and satisfaction.

8. Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by providing suggestions for grammar, spelling, punctuation, and style. The email "Your subscription renews soon" is a good example of a SaaS email because it features a clear subject line that immediately informs the recipient of the email's purpose and includes strong branding, ensuring the recipient knows who the email is from.

9. Intercom

Intercom is a customer messaging platform that helps businesses communicate with their customers through various channels. The email "AI Ready or AI Skeptic? Pick a Side at Pioneer" stands out due to its bold, attention-grabbing title and clean, modern design. The use of contrasting colors and clear fonts makes the content easy to read, while the structured layout guides the reader seamlessly through the message, enhancing overall engagement.

10. Bloomreach

Bloomreach is a company that provides digital experience solutions, focusing on helping businesses optimize their online presence and customer engagement. The email "💪 How small teams do more with less" is a great SaaS email because it effectively demonstrates how small teams can achieve more with fewer resources through a clear and compelling subject line, engaging content, and actionable insights, making it a valuable resource for recipients looking to improve their efficiency and productivity.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning SaaS emails that captivate your audience and drive engagement. Its intuitive design tools and customizable templates empower you to create visually appealing emails that highlight your product's unique features, ensuring your message stands out in every inbox.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE