Saas Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for SaaS that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective SaaS emails.

What should go into Saas emails?

A good SaaS email is concise and focused, highlighting the unique value proposition and benefits of the service. It should be visually appealing, with a clear call-to-action that guides the recipient towards the next step.

• Engaging Subject Line: Capture attention with a subject line that piques curiosity or offers a clear benefit. For example, "Unlock Your Full Potential with Our New Features."
• Personalized Greeting: Address the recipient by name to create a personal connection. For instance, "Hi [First Name], we have something special for you!"
• Value Proposition: Clearly state what makes your SaaS product unique and beneficial. Use phrases like "Experience seamless integration" or "Boost your productivity effortlessly."
• Visual Appeal: Use clean, professional design elements and images that align with your brand. Ensure the email is easy to read and visually engaging.
• Clear Call-to-Action: Include a prominent, actionable button or link. Examples include "Get Started Now" or "Learn More."
• Social Proof: Incorporate testimonials or case studies to build trust. Phrases like "See how [Company] improved their workflow" can be effective.

Let's jump into it and explore 10 email examples of good SaaS emails!

10 Saas Email Examples

1) ZenDesk

ZenDesk offers a comprehensive suite of tools designed to enhance customer service and streamline support operations. This email effectively showcases ZenDesk's capabilities by providing a clear, visually appealing layout that highlights key features and benefits, making it easy for users to understand and engage with the content.

2) Next.js

Next.js is a powerful framework that enables developers to build fast, user-friendly web applications with ease. This email effectively captures attention with its clean design and clear call-to-action, making it an excellent example of how to engage and inform users about upcoming events or features in a straightforward and visually appealing manner.

3) Microsoft

Microsoft's email effectively communicates its SaaS offerings by showcasing the capabilities of Copilot, emphasizing smart answers, fast responses, and personalized results. The clean design and clear call-to-action make it easy for users to understand the benefits and take the next step, ensuring a seamless and engaging experience.

4) Flodesk

Flodesk stands out as a SaaS email platform by offering a visually appealing and user-friendly interface that simplifies the email creation process. Our focus on empowering users with intuitive design and accessible features ensures that anyone can create beautiful, effective emails effortlessly.

5) Zoom

Zoom is a video communications platform primarily used for video conferencing, online meetings, chat, and collaboration. This email effectively captures attention with its clean design, clear branding, and prominent call-to-action, making it easy for users to engage and take action.

6) MacPaw

MacPaw's email for CleanMyMac Beta is a prime example of simplicity and user empowerment. The clean design and clear call-to-action make it easy for users to engage with the content, while the visually appealing layout ensures a seamless and engaging experience.

7) Miro

Miro's email showcases a categorized directory of powerful templates and widgets, designed to enhance user experience and streamline workflows. The clean, organized layout and clear navigation make it an effective SaaS email by simplifying the process of finding and utilizing the right tools, empowering users to achieve their goals efficiently.

8) Grammarly

Grammarly's email, titled "Your subscription renews soon," is a prime example of a SaaS email that excels in simplicity, user empowerment, and aesthetic appeal. The clean design and clear messaging provide users with essential information about their subscription, while the professional layout ensures a seamless and engaging experience.

9) Intercom

Intercom's email, titled "AI ready or AI skeptic? Pick a side at Pioneer," stands out with its direct and engaging headline that prompts readers to consider their stance on AI. The clean design, clear calls to action, and user-focused layout make it easy for recipients to navigate and engage with the content, ensuring a seamless and effective communication experience.

10) Bloomreach

Bloomreach's email, titled "How Small Teams Do More with Less," effectively demonstrates the platform's ability to empower users with its clean design and clear messaging. The straightforward layout and focus on user needs make it an excellent example of a SaaS email that simplifies communication and enhances user engagement.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning SaaS emails that captivate your audience. Our intuitive design tools and user-friendly interface empower you to craft professional emails that drive engagement and deliver results.

Wrapping Up

Flodesk's intuitive design tools and user-friendly interface make it easy to create visually stunning SaaS emails that captivate your audience. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective SaaS emails doesn't have to be complicated. Sign up for Flodesk today and start crafting emails that truly resonate with your audience. Get started now.