Retention Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for retention that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective retention emails.

What should go into retention emails?

A good retention email is personalized and engaging, focusing on the customer's past interactions and offering value that encourages them to stay. It should be clear, concise, and provide a compelling reason for the customer to continue their relationship with your brand.

• Personalized Greeting: Start with the customer's name to create a personal connection. For example, "Hi [Customer Name], we miss you!"
• Highlight Past Interactions: Mention specific products or services the customer has used or purchased. For instance, "We noticed you loved our [Product/Service]."
• Offer Value: Provide a special offer, discount, or exclusive content. Phrases like "Enjoy 20% off your next purchase" can be very effective.
• Clear Call to Action: Make it easy for the customer to take the next step. Use direct language such as "Click here to redeem your offer."
• Express Gratitude: Thank the customer for their past business to show appreciation. For example, "Thank you for being a valued customer."
• Easy Unsubscribe Option: Ensure there's a simple way for customers to opt out if they choose. This builds trust and respects their preferences.

Let's jump into it and explore 10 email examples of good retention emails!

10 retention email examples

1) Designlines

Designlines offers a clean and organized navigation interface for various email templates, making it easy for users to find exactly what they need. This retention email is effective because it highlights past interactions and provides a clear call to action, empowering users to re-engage with the brand effortlessly.

2) Strava

Strava is a popular platform for athletes and fitness enthusiasts, offering features like activity tracking, performance analysis, and social networking. This retention email is effective because it creates urgency with a clear deadline and a compelling call to action, encouraging users to re-engage with the platform before their subscription expires.

3) You're Looking Well

"You're Looking Well" is a behavioral email template that focuses on consistency and simplicity, making it an effective tool for customer retention. Its clean design and straightforward message empower users to stay engaged with the brand, reinforcing their connection and encouraging continued interaction.

4) beefree

Beefree offers a user-friendly platform with a wide variety of categorized email templates, making it easy for users to find and customize the perfect email for their needs. Its retention email stands out due to its clean design and intuitive navigation, which empower users to quickly create effective, engaging emails that help retain and re-engage customers.

5) Musicbed

Musicbed is a platform that provides high-quality music licensing for filmmakers and creatives, offering a curated selection of songs to enhance their projects. This retention email is effective because it highlights the unique value of Musicbed through testimonials from longtime subscribers, creating a sense of trust and community while maintaining a clean and visually appealing design.

6) Designmodo

Designmodo offers a sleek and intuitive platform for creating visually appealing email templates, making it a go-to resource for businesses looking to enhance their email marketing efforts. This retention email stands out by providing a clear, organized layout and a compelling call to action, empowering users to effortlessly re-engage with the brand.

7) Sometimes Always

Sometimes Always uses a behavioral email with the subject "We noticed you checking out some very nice bottles ➺ But they're going fast" to re-engage users who have shown interest in certain products but have not completed a purchase. This email is effective because it leverages urgency and past user behavior to prompt action, encouraging users to return and complete their purchase, thus increasing retention and reducing cart abandonment.

8) Material

Material's retention email features a clean and organized layout that highlights key information, making it easy for users to quickly grasp the message. By focusing on past user interactions and providing a clear call to action, this email empowers users to re-engage with the brand seamlessly, enhancing their overall experience.

9) Semrush

Semrush is a comprehensive platform for digital marketing professionals, offering tools for SEO, content marketing, and competitive research. The retention email stands out with its clean design and clear call to action, making it easy for users to understand the value of influencer marketing and re-engage with the platform effortlessly.

10) Recess

Recess's retention email features a festive design celebrating St. Patrick's Day, making it visually appealing and timely. Its clear call to action and engaging content empower users to re-engage with the brand effortlessly, enhancing their overall experience and encouraging continued interaction.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning retention emails that captivate your audience. Our intuitive platform empowers you to design personalized, engaging emails with ease, ensuring your customers stay connected and valued.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.