Retention Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Retention that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies before crafting your own Retention emails.

What should go into Retention emails?

A good Retention email is personalized and engaging, focusing on the customer's past interactions and offering tailored incentives to keep them coming back. It should create a sense of value and urgency, making the customer feel appreciated and motivated to take action.

• Personalized Greeting: Start with the customer's name and a warm welcome. For example, "Hi [Name], we miss you!"
• Highlight Past Interactions: Mention specific products or services the customer has used. For instance, "We noticed you loved our [Product/Service]."
• Exclusive Offers: Provide special discounts or offers. Phrases like "Just for you" or "Exclusive deal" work well.
• Clear Call to Action: Use direct and compelling language. Examples include "Claim your discount now" or "Rejoin us today."
• Visual Appeal: Incorporate eye-catching images and a clean layout. Ensure the design is aesthetically pleasing and easy to navigate.
• Sense of Urgency: Create a feeling of urgency with phrases like "Limited time offer" or "Act fast."

Let's jump into it and explore 10 email examples of good Retention emails!

10 Retention Email Examples

1) Designlines

Designlines' email titled "A Countryside Loft That Boasts Big-City Appeal" effectively captures the recipient's attention with its intriguing subject line and visually appealing content. By showcasing a unique design concept, the email re-engages subscribers, encouraging them to stay connected and interested in future updates from Designlines.

2) Strava

Strava's email titled "Subscription Preview: 4 days left. Don't miss out." effectively creates a sense of urgency by emphasizing the limited time left for the subscription, motivating users to renew promptly. The email likely includes compelling reasons to stay subscribed, such as exclusive features or benefits, which further encourage users to continue their membership.

3) You're Looking Well

The "You're Looking Well" email stands out as an excellent Retention strategy by focusing on personalized content that resonates with the recipient's interests and past interactions. Its engaging design and tailored messaging make the customer feel valued and appreciated, encouraging them to continue their relationship with the brand.

4) beefree

beefree's email titled "You missed a jam-packed session!" stands out as a Retention email by effectively re-engaging users who may have missed a previous session. Its compelling subject line and engaging content aim to retain user interest and encourage future participation, making it a powerful tool for reducing churn.

5) Musicbed

Musicbed's email, titled "What Sets Musicbed Apart According to Our Longtime Subscribers," effectively highlights the unique features and benefits of their service through testimonials from loyal users. By leveraging authentic customer feedback, the email builds trust and credibility, making it a compelling piece that resonates with both current and potential subscribers.

6) Klaviyo

Klaviyo is an email marketing platform that specializes in ecommerce retention strategies. The email titled "The Ultimate Ecommerce Retention Playbook" stands out by offering valuable insights and actionable strategies for retaining ecommerce customers, which is crucial for long-term business success.

7) Sometimes Always

Sometimes Always, a company specializing in selling bottles, effectively uses email marketing to retain and re-engage customers. Their email with the subject line "We noticed you checking out some very nice bottles ➺ But they're going fast" creates a sense of urgency and exclusivity, encouraging recipients to act quickly before the products they were interested in are no longer available, making it a powerful tool for customer retention.

8) Material

Material's email titled "A Day of 29s" captures attention with its unique subject line and visually appealing design. By offering exclusive content and personalized recommendations, it re-engages recipients and encourages them to stay connected with the brand, making it a strong example of a Retention email.

9) MailChimp

MailChimp's email titled "Almost there! Complete your SMS registration today" stands out with its clean design and clear call to action. The use of a bold, attention-grabbing title and a straightforward layout ensures that the recipient knows exactly what steps to take next, making it an effective tool for driving user engagement and completion of the registration process.

10) Recess

Recess's email titled "happy st patty’s day" stands out with its festive and timely subject line, capturing the recipient's attention and creating a sense of celebration. This makes it a great Retention email by engaging the audience with relevant content and fostering a positive connection with the brand, encouraging continued interaction and loyalty.

Why you should use Flodesk to help create your emails

With Flodesk, crafting exceptional Retention emails is a breeze thanks to its intuitive design tools and stunning templates. Empower yourself to create visually captivating emails that not only engage but also retain your audience effortlessly.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.