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10 Best Restaurants Email Examples and Tips

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In this article, you'll find 10 email examples for restaurants that have been sent to customers from various companies. Seeing these examples can help you understand what works and why, making it easier to create your own engaging and effective emails.

What should go into restaurants emails?

A good restaurant email is visually appealing and includes mouth-watering images of dishes, a clear call-to-action, and personalized content that makes the recipient feel special. It should also highlight unique offers or events to entice customers to visit.

  • Eye-Catching Subject Line: Use phrases like "Exclusive Dinner Specials Just for You!" or "Taste the Best of Our New Menu."
  • Engaging Visuals: Include high-quality images of your signature dishes, cozy dining spaces, or happy customers enjoying their meals.
  • Personalized Greeting: Start with a warm, personalized greeting like "Hi [Customer's Name], we have something special for you!"
  • Clear Call-to-Action: Use direct and inviting language such as "Reserve Your Table Now" or "Claim Your Discount Today."
  • Exclusive Offers: Highlight special deals or events with phrases like "Enjoy 20% Off Your Next Visit" or "Join Us for a Wine Tasting Event."
  • Contact Information: Make it easy for customers to reach you with clear contact details and links to your social media pages.

Let's jump into it!

1. TripAdvisor

TripAdvisor is a platform that provides reviews and information about various travel-related content, including restaurants, hotels, and attractions. The email promoting the #1 restaurant for pet-friendly dining in the US is effective because it highlights a unique selling point, captures interest with a clear subject line, and appeals directly to pet owners seeking dining options.

2. OpenTable

OpenTable's email titled "Weekend Reservations Handled" effectively captures the essence of convenience and planning for diners. By emphasizing the ease of making reservations and showcasing appealing visuals, it entices recipients to book their next dining experience effortlessly.

3. New York Magazine

New York Magazine's email, "A History of NYC Through the Lens of Its Restaurants," effectively captures the rich culinary heritage of New York City, making it an engaging read for food enthusiasts. By weaving historical context with vivid descriptions of iconic eateries, it not only informs but also entices readers to explore these dining spots, making it an excellent tool for recommending restaurants to customers.

4. Hotel June

Hotel June's email, "Feels Like Fall," stands out with its warm, seasonal imagery and inviting tone, perfectly capturing the essence of autumn dining. The email's focus on cozy, fall-inspired dishes and exclusive offers makes it an enticing invitation for recipients to experience the restaurant's unique culinary delights.

5. Yelp

Yelp is a platform where users can find and review local businesses, including restaurants, bars, and cafes. The company did a good job with this email by showcasing "10 Outrageous Dining Experiences," which captures the reader's curiosity and encourages them to explore unique dining options, making the email both engaging and informative.

6. The Handbook

The Handbook's email, "Where To Stay In The Cotswolds, New Restaurants & Holiday Looks For Summer," captivates readers with its engaging subject line and visually appealing content. By seamlessly blending travel, dining, and fashion tips, it offers a well-rounded and enticing read for those planning their next getaway.

7. Caviar

Caviar's email, "Your Caviar Order from Sushi San," effectively captures the recipient's attention with a personalized subject line and visually appealing layout. By providing clear order details and enticing images of the food, it enhances the customer's anticipation and satisfaction, making it a highly effective restaurant email.

8. DoorDash

DoorDash's email, "A Deal You Can't Resist," captures attention with its compelling subject line and visually appealing layout. By highlighting exclusive offers and featuring mouth-watering images of popular dishes, it effectively entices recipients to place an order, making it a standout example of restaurant email marketing.

9. Resy

Resy's email, "Celebrating Black-Owned Restaurants and Voices," stands out with its bold, eye-catching title and clean, modern design. The use of high-quality images and a well-structured layout enhances readability and engagement, making it an effective and visually appealing communication.

10. Cracker Barrel

Cracker Barrel's email, "Your Favorite Feast is Back," effectively captures the essence of comfort and nostalgia with its inviting visuals and warm, welcoming tone. By highlighting the return of beloved menu items and using mouth-watering images, it entices recipients to revisit and enjoy a familiar, comforting dining experience, making it a standout example of restaurant email marketing.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning restaurant emails that captivate your audience with beautiful templates and intuitive customization tools. Empower yourself to create visually appealing, personalized emails that highlight your unique offers and mouth-watering dishes, ensuring your customers can't wait to visit.

What is Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE