10 Report Email Examples and Tips

In this article, you'll find 10 email examples for reports that have been sent to customers by various companies. Seeing these examples can help you understand what works best, making it easier to create your own effective and visually appealing report emails.

What should go into report emails?

A good report email is clear, concise, and visually appealing, ensuring that the recipient can quickly grasp the key insights. It should include personalized elements and actionable data to make the information relevant and engaging.

• Subject Line: Use attention-grabbing phrases like "Your Monthly Performance Report" or "Key Insights from Last Quarter".
• Introduction: Start with a friendly greeting and a brief overview of what the report covers, such as "Hi [Name], here’s a quick look at your recent performance metrics."
• Visual Data: Incorporate charts, graphs, and infographics to make complex data easy to understand. For example, "See your sales growth in the chart below."
• Key Metrics: Highlight the most important statistics and figures, using phrases like "Your top-performing product was..." or "You achieved a 20% increase in...".
• Actionable Insights: Provide recommendations or next steps based on the data, such as "Consider focusing on..." or "Next month, try...".
• Conclusion: End with a call to action or a thank you note, like "Thank you for your hard work!" or "Let’s aim for even better results next month!".

Let's jump into it!

1. Stripe

Stripe is a company that provides financial infrastructure for the internet, offering payment processing software and APIs for e-commerce websites and mobile applications. The email titled "Is your billing system holding you back?" is effective because it addresses a critical business concern, offering valuable insights through a new report that can help businesses evaluate and improve their billing systems.

2. Skyscanner

Skyscanner is a travel search engine that allows users to find and compare flights, hotels, and car rentals. The email titled "Snapshot report: Trending destinations for Middle East & North Africa travellers this summer" is effective because it provides valuable insights into trending travel destinations specifically for MENA travelers, helping users make informed travel decisions.

3. Marine Layer

Marine Layer's email titled "Our Impact Report Just Dropped" effectively communicates their environmental and social initiatives, making it a compelling read for customers interested in the brand's sustainability efforts. The email is well-structured, visually appealing, and provides clear, concise information, making it an excellent example of how to present a report to customers in an engaging and informative manner.

4. The Sill

The Sill's email titled "Signs You Need to Repot" stands out as a report email because it provides actionable insights and practical advice for plant care, making it highly relevant and useful for its audience. The email's clear structure and visually appealing design ensure that the information is easily digestible, enhancing the overall user experience.

5. Warby Parker

Warby Parker, known for its stylish and affordable eyewear, excels in creating engaging and informative emails. Their "Our Impact Report Has Arrived" email effectively highlights the company's social and environmental initiatives, making it a compelling read for customers interested in their sustainability efforts.

6. Rocket Money

Rocket Money is a service that provides financial reports and insights to help users manage their finances. The "Your March Financial Report" email is well-structured, providing clear and concise financial information that is easy to understand, making it highly useful for users to track their financial progress.

7. Grammarly

Grammarly's email titled "Your Writing Skills Are Growing" effectively showcases personalized insights into the user's writing progress, making it highly relevant and engaging. The email's clear structure and visually appealing design ensure that the information is easily digestible, enhancing the overall user experience.

8. MailChimp

MailChimp is a marketing automation platform and an email marketing service. The email titled "The 2023 Mailchimp & Co Benchmark Report is LIVE 🚀" stands out due to its clear subject line, engaging content, and professional presentation, making it a compelling example of a report email.

9. Fontspring

Fontspring’s email titled "Fontspring’s Font Trends: Our 2024 Design Trend Report" stands out due to its clean and professional design, which effectively highlights the latest font trends. The email's clear subject line and visually appealing layout make it easy for readers to grasp the key insights, while the use of modern typography and well-structured content ensures an engaging and informative experience.

10. Webflow

Webflow is a web design tool, CMS, and hosting platform that allows users to design, build, and launch responsive websites visually. The email titled "The 2024 State of the Website Report: Rich Text Enhancements and Website Footers" is a great report email because it provides clear, actionable insights and visually appealing data, making it easy for users to understand the latest trends and improvements in web design.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning report emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing, data-driven emails that are both informative and engaging, ensuring your reports are not just read but loved.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

Email examples sourced from reallygoodemails.com