5 Great Referral Email Templates To Copy & Paste

Ready to grow your audience with help from your biggest fans? Referral emails are a powerful way to tap into your existing community and expand your reach.

Using a template takes the guesswork out of what to say, giving you a solid foundation to build on.

Tips for Writing Referral Emails

• Personalize beyond the name. Instead of just using the recipient’s first name, lean into the existing relationship. A simple line like, “Your friend [Sender’s Name] thought you’d love this,” makes the email feel like a genuine recommendation, not a marketing message.
• State the offer clearly. Be direct about what’s in it for both people. What do they get? What does their friend get? A simple “Give $20, Get $20” is instantly understood. Don’t make them hunt for the value.
• Make it scannable. People rarely read emails word-for-word. Use short sentences and a single, unmissable call-to-action button. The design should guide their eye directly to the click.
• Write a subject line from a friend. This is your foot in the door. Skip the corporate jargon and try something that sparks curiosity, like “[Sender’s Name] sent you a gift.” It leverages the trust that already exists between friends.

Types of Referral Email Templates We Will Cover

1. Customer Referral Email Template
2. Employee Referral Email Template
3. Friend Referral Email Template
4. Affiliate Referral Email Template
5. Partner Referral Email Template

5 Referral Email Templates

1) Customer Referral Email Template

<template>

Subject: Share [*Your Company Name*] with a friend

Hi [*Customer Name*],

You know the value of [*Your Product/Service*] firsthand. We thought you might know others who would appreciate it, too.

Our community grows best through genuine recommendations. For every friend you refer who becomes a customer, you’ll receive [*Your Reward*] as a thank you. To welcome them, your friend will get [*Friend’s Reward*].

Simply share your unique referral link below:

[*Your Unique Referral Link*]

There’s no limit to how many friends you can refer. Thanks for helping us grow.

Best,

The [*Your Company Name*] Team

</template>

2) Employee Referral Email Template

<template>

Subject: Help us build our team

Hi [*Employee Name*],

Great people know other great people. As we continue to grow, we’re looking for talented individuals to join us, and we’d love your help.

If you know someone who would be a great fit for our team, we encourage you to refer them. For any successful referral who joins our team, you will receive [*Referral Bonus*] as a thank you.

You can find a list of our current open roles here: [*Link to Careers Page*]

To refer someone, please have them mention your name when they apply.

Thanks for helping us build a remarkable team.

Best,

[*Your Name*]

[*Your Position*]

</template>

3) Friend Referral Email Template

<template>

Subject: A gift from [*Sender’s Name*]

Hi [*Friend’s Name*],

Your friend, [*Sender’s Name*], is using [*Your Product/Service*] and thought you would appreciate it.

Because they sent you this note, you get [*Friend’s Reward*] to start. As a thank you for the introduction, we’ll give your friend [*Sender’s Reward*].

You can claim your offer with the unique link below:

[*Your Unique Referral Link*]

Hope to see you soon.

Cheers,

The [*Your Company Name*] Team

</template>

4) Affiliate Referral Email Template

<template>

Subject: Promote [*Your Company Name*] and earn

Hi [*Affiliate Name*],

We’re excited to have you join our affiliate program. Your audience trusts your recommendations, and we believe [*Your Product/Service*] is a natural fit for them.

Here’s how it works: You’ll earn [*Commission Rate/Amount*] for every new customer who signs up through your unique link. There’s no cap on your potential earnings.

Your unique affiliate link is ready to go:

[*Your Unique Affiliate Link*]

To help you get started, we’ve put together a resource kit with logos, images, and copy ideas you can use. You can access it here: [*Link to Affiliate Resources*]

We’re looking forward to partnering with you.

Best,

[*Your Name*]

[*Your Position*]

</template>

5) Partner Referral Email Template

<template>

Subject: An opportunity for your clients

Hi [*Partner Name*],

We value our partnership and believe we can create more value for our clients together. Many of our most successful customers use services like yours to achieve their goals, and we see an opportunity for a natural collaboration.

Our new partner program makes it simple to introduce [*Your Company Name*] to your clients. For every client you refer who signs up, you’ll receive [*Partner Reward*] as a thank you for the introduction. Your client will also get [*Client’s Reward*] to welcome them.

You can share your unique referral link with your clients:

[*Your Unique Referral Link*]

We believe this is a great way to add value to your client relationships while helping them discover a tool that complements your services.

We look forward to growing with you.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

What About Using Flodesk?

Once you have your referral email templates ready, you need a way to send them. Flodesk gives small businesses the email marketing tools to grow and monetize their lists with ease. You don’t need coding or design skills to create, send, and automate emails that engage your audience and drive revenue. We built our platform to help you send emails that look good and get results.

With the world’s most intuitive email builder, powerful automations, and well-designed forms, Flodesk provides everything you need for your email marketing. We give beginners and experts the ability to send high-converting emails without the usual complexity. It’s a radically simple way to manage your email strategy.

Wrapping Up

Referral emails connect you with new customers through your biggest fans, and these templates give you a head start.

The next step is sending them. Flodesk provides the tools to design and automate your emails, letting you focus on your business. Sign up for Flodesk to put these templates into action.