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10 Referral Email Examples and Tips

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In this article, you'll find 10 email examples for referrals that have been successfully sent to customers by various companies. Seeing these examples can help you understand what works and inspire you to create your own effective referral emails.

What should go into referral emails?

A good referral email is concise and compelling, clearly explaining the benefits of the referral program while making it easy for the recipient to take action. It should include a personal touch, a clear call-to-action, and an enticing incentive to motivate the recipient.

  • Personalized Greeting: Start with a friendly and personalized greeting, such as "Hi [Name], we hope you're loving [Product/Service]!"
  • Clear Value Proposition: Explain the benefits of the referral program succinctly. For example, "Refer a friend and both of you get 20% off your next purchase!"
  • Simple Instructions: Provide easy-to-follow steps on how to refer someone. Use phrases like "Just share this link" or "Invite your friends by clicking here."
  • Enticing Incentive: Highlight the reward for participating. For instance, "Earn $10 for every friend who signs up using your referral link."
  • Strong Call-to-Action: End with a clear and compelling call-to-action, such as "Start referring now!" or "Share the love today!"
  • Visual Appeal: Use eye-catching design elements and images to make the email aesthetically pleasing and engaging.

Let's jump into it!

1. Cirkul

Cirkul offers a unique way to flavor your water with customizable cartridges, making hydration both fun and personalized. Their referral email is effective because it clearly outlines the benefits of sharing with friends, provides a straightforward call-to-action, and includes an enticing incentive, ensuring recipients are motivated to participate.

2. Surreal

Surreal's referral email, titled "Share the love, make £10," effectively captures attention with its clear and enticing subject line. The email is a good example of a referral campaign because it succinctly communicates the reward for participation, making it easy for recipients to understand the benefits and take action.

3. Presscription

Presscription's referral email, titled "Buddy Up for Better Results," effectively captures the essence of teamwork and mutual benefit. The email is a good example for referrals because it clearly communicates the advantages of the program and provides a straightforward call-to-action, making it easy for recipients to understand and participate.

4. Going

Going's referral email stands out because it offers a tangible reward—real money—for helping friends travel. This direct financial incentive is likely to motivate recipients to share the service with their network, making the referral program more effective.

5. HYLO

HYLO's referral email, titled "The Perfect Summer Pairing," effectively captures the essence of seasonal enjoyment by promoting their product as an ideal summer companion. The company excels with this email by using vibrant visuals and a clear call-to-action, making it easy for recipients to understand the benefits and take immediate action.

6. Ticket Tailor

Ticket Tailor provides ticketing services, allowing users to sell tickets online. Their referral email, titled "Partner with us, earn uncapped commission. Forever," is compelling because it clearly states the benefit and offers a lucrative, ongoing commission structure, making it highly attractive to potential partners.

7. Partnero

Partnero's referral email, titled "Launching Today: Partnero's Newsletter Referral Program! 🚀," effectively captures attention with its engaging subject line and clear call-to-action. The email is effective because it succinctly communicates the benefits of the referral program, making it easy for recipients to understand and take action.

8. Freelance Things

Freelance Things' referral email stands out by offering valuable resources and clear steps to get more referrals, making it easy for recipients to understand and act upon. The email's straightforward approach and practical advice ensure that freelancers feel supported and motivated to share the service with their network.

9. Southwest Airlines

Southwest Airlines' referral email, titled "Smiles Davis: Earn up to 100,000 Bonus Points," effectively captures attention with its bold and engaging subject line. The email's clean design, featuring a clear and readable font, along with a straightforward layout, makes it easy for recipients to understand the benefits and take immediate action.

10. Circles

Circles' referral email, titled "Introducing Our Referral Program - Sign Up. Share. Make Money," effectively captures attention with its clear and compelling subject line. The email stands out due to its straightforward instructions, enticing financial incentive, and user-friendly design, making it easy for recipients to understand the benefits and take immediate action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning referral emails that captivate your audience and drive action. Its intuitive drag-and-drop interface empowers you to create visually appealing emails with personalized touches, ensuring your referral program stands out and engages recipients effectively.

What is Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE