10 Recommendation Email Examples and Tips

In this article, you'll find 10 email examples for recommendations that have been successfully sent to customers by various companies. Seeing these examples can help you understand what works and inspire you to create your own effective recommendation emails.

What should go into recommendation emails?

A good recommendation email is personalized and relevant, offering tailored suggestions that resonate with the recipient's preferences and past behaviors. It should be visually appealing, easy to read, and include clear calls to action that encourage engagement.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we thought you'd love these picks!"
• Relevant Recommendations: Offer suggestions based on the recipient's past purchases or browsing history. Phrases like "Based on your recent purchase of [Product], we think you'll love these" work well.
• Engaging Visuals: Use high-quality images and a clean layout to make the email visually appealing. Include product images, ratings, and brief descriptions.
• Clear Call to Action: Encourage the recipient to take the next step with phrases like "Shop Now," "Discover More," or "Add to Cart."
• Exclusive Offers: Provide special discounts or early access to new products to make the recipient feel valued. For example, "Enjoy 10% off your next purchase with code WELCOME10."
• Easy Unsubscribe Option: Ensure there's a simple way for recipients to opt out if they choose. This builds trust and keeps your email list healthy.

Let's jump into it!

1. Meow Meow Tweet

Meow Meow Tweet is a company that offers eco-friendly personal care products. The email titled "The cat's in your bag!" is a good recommendation email because it targets users based on their behavior, such as an abandoned cart reminder, and uses a playful subject line to capture attention and encourage engagement.

2. The Sill

The Sill's recommendation email stands out for its clean design and personalized plant suggestions based on the recipient's previous purchases. This approach not only makes the email visually appealing but also highly relevant, increasing the likelihood of engagement and conversion.

3. TodayTix

TodayTix offers tickets to various shows and events, making it easy for users to find and book entertainment. The email titled "Top shows for the whole family this summer ☀️" is a good recommendation email because it is well-structured and visually appealing, making it easy for customers to find information about top shows for the whole family during the summer.

4. Moment

Moment's email titled "Your Gear is Waiting" stands out as a recommendation email due to its engaging subject line and personalized content that resonates with the recipient's interests. The email effectively captures attention and encourages action, making it a prime example of how to craft compelling recommendation emails.

5. Typeform

Typeform is a company that specializes in creating user-friendly and engaging online forms and surveys. Their email titled "We’ve got a personalized form recommendation for you..." does a good job by offering personalized recommendations, which increases engagement and relevance for the recipient, while maintaining a visually appealing and easy-to-understand design that aligns with their brand.

6. Strava

Strava, a company known for its fitness tracking services, sent an email titled "Your Subscription Preview has ended" to notify users about the end of their trial period. This email is a good recommendation because it clearly communicates the next steps for the recipient, encouraging them to continue their subscription with a straightforward and visually appealing design.

7. Natalist

Natalist, a company focused on reproductive health, sent an email titled "Guess What? It's Quiz Time!" which effectively engages recipients by incorporating an interactive quiz. This approach not only captures attention but also provides personalized product recommendations based on the quiz results, making the email both engaging and highly relevant to the recipient's needs.

8. Beekeeper's Naturals

Beekeeper's Naturals is a company that focuses on natural health products, as demonstrated by their email titled "Sinus Health 101 🤧." This email is a good example of a recommendation email because it provides valuable educational content about sinus health, engaging the reader with relevant and informative material that aligns with the brand's focus on natural solutions.

9. Zima Dental

Zima Dental's email titled "Aligner Users: Expert Recommendations" stands out with its clean and modern design, featuring a sleek font that enhances readability. The email effectively uses a minimalist layout with ample white space, making the content easy to digest and visually appealing, which helps in engaging the recipient and conveying the message clearly.

10. Spotify

Spotify is a digital music service that gives you access to millions of songs and personalized playlist recommendations. The email is effective because it offers personalized content curated specifically for the user's taste, making it highly relevant and engaging.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning recommendation emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft personalized, visually appealing emails that drive engagement and conversions with ease.

What is Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

Email examples sourced from reallygoodemails.com