3 best real estate email sequence templates for conversions

Real Estate Emails sequences are a powerful tool in marketing. They help businesses nurture leads, build relationships, and drive sales.

By automating these emails, you can save time and ensure consistent communication with your audience. In this article, we'll provide example sequences to get you started.

Tips for writing real estate email sequence

Creating an effective real estate email sequence requires a blend of strategy, personalization, and timing. Here are some unique tips to help you craft compelling email sequences tailored specifically for real estate:

• Set Clear Goals: Define what you want to achieve with your email sequence. Whether it's nurturing leads, promoting new listings, or re-engaging past clients, having a clear objective will guide your content and structure.
• Personalize Your Content: Use the recipient's name and reference specific actions they've taken, such as viewing a property or attending an open house. Tailoring your emails to their interests and behaviors can significantly increase engagement.
• Identify Triggers: Set up automated triggers based on user actions. For example, if a lead views a property online, send a follow-up email with similar listings or additional information about the property they viewed.
• Effective Subject Lines: Craft subject lines that grab attention and are relevant to the recipient. For instance, "New Listings in Your Area" or "Exclusive Open House Invitation" can entice recipients to open your emails.
• Test and Optimize: Regularly test different elements of your email sequence, such as subject lines, content, and calls to action. Use the data to optimize your emails for better performance and higher conversion rates.

We've covered some real estate email sequence examples below to help you get started.

Types of real estate email sequence we will cover

1. New Listing Announcement Email Sequence
2. Open House Invitation Email Sequence
3. Client Follow-Up Email Sequence

3 examples of real estate email sequence

3 emails - New Listing Announcement Email Sequence

For optimal engagement, we recommend sending Email 2 on Day 3 and Email 3 on Day 7.

Email 1:

<template>

Subject: Discover Your Dream Home at [*Property Address*]

Hi [*Recipient's Name*],

We are excited to announce a new listing that just hit the market! Located in the heart of [*City/Neighborhood*], this stunning property at [*Property Address*] offers everything you've been looking for in a dream home.

This beautiful home features [*Number of Bedrooms*] bedrooms, [*Number of Bathrooms*] bathrooms, and a spacious [*Square Footage*] square feet of living space. The modern design and high-end finishes make it a perfect fit for anyone looking to upgrade their lifestyle.

Here are some highlights of the property:

• Open-concept living and dining area
• Gourmet kitchen with state-of-the-art appliances
• Luxurious master suite with a walk-in closet
• Beautifully landscaped backyard
• Conveniently located near [*Local Amenities*]

Don't miss out on this incredible opportunity! For more details or to schedule a private tour, please reply to this email or call us at [*Your Phone Number*].

We look forward to helping you find your perfect home.

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

Email 2:

<template>

Subject: Your Dream Home Awaits at [*Property Address*] - Schedule a Tour Today!

Hi [*Recipient's Name*],

We hope you had a chance to check out our recent announcement about the stunning new listing at [*Property Address*]. This property has already generated a lot of interest, and we wanted to make sure you have all the details you need to make an informed decision.

This beautiful home in [*City/Neighborhood*] offers a perfect blend of modern design and comfort. With [*Number of Bedrooms*] bedrooms and [*Number of Bathrooms*] bathrooms, it provides ample space for you and your family. The open-concept living area and gourmet kitchen are ideal for both everyday living and entertaining guests.

Here are a few more highlights:

• Spacious master suite with a luxurious bathroom
• High-end finishes and fixtures throughout
• Energy-efficient appliances and smart home features
• Private backyard with a patio for outdoor gatherings
• Close proximity to [*Local Amenities*]

We would love to show you around this incredible property. To schedule a private tour, simply reply to this email or give us a call at [*Your Phone Number*]. Don't miss out on the opportunity to make this dream home yours!

Looking forward to hearing from you soon.

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

Email 3:

<template>

Subject: Last Chance to See [*Property Address*] - Schedule Your Tour Now!

Hi [*Recipient's Name*],

We wanted to reach out one last time about the incredible new listing at [*Property Address*]. This property has been generating a lot of buzz, and we don't want you to miss out on the opportunity to make it your new home.

Located in the desirable [*City/Neighborhood*], this home offers [*Number of Bedrooms*] bedrooms and [*Number of Bathrooms*] bathrooms, along with a spacious [*Square Footage*] square feet of living space. The modern design, high-end finishes, and thoughtful layout make it a perfect fit for anyone looking to upgrade their lifestyle.

Here are some key features:

• Open-concept living and dining area
• Gourmet kitchen with state-of-the-art appliances
• Luxurious master suite with a walk-in closet
• Beautifully landscaped backyard
• Conveniently located near [*Local Amenities*]

We would love to give you a personal tour of this stunning property. To schedule a visit, simply reply to this email or call us at [*Your Phone Number*]. This is your last chance to see this home before it's off the market!

Looking forward to hearing from you soon.

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

4 emails - Open House Invitation Email Sequence

For optimal engagement, we recommend sending Email 2 on Day 2, Email 3 on Day 4, and Email 4 on Day 6.

Email 1:

<template>

Subject: Join Us for an Exclusive Open House at [*Property Address*]

Hi [*Recipient's Name*],

We are thrilled to invite you to an exclusive open house event at [*Property Address*]. This is a fantastic opportunity to explore a beautiful property in the heart of [*City/Neighborhood*] and envision your future home.

This stunning home features [*Number of Bedrooms*] bedrooms, [*Number of Bathrooms*] bathrooms, and a spacious [*Square Footage*] square feet of living space. The modern design and high-end finishes make it a perfect fit for anyone looking to upgrade their lifestyle.

Here are some highlights of the property:

• Open-concept living and dining area
• Gourmet kitchen with state-of-the-art appliances
• Luxurious master suite with a walk-in closet
• Beautifully landscaped backyard
• Conveniently located near [*Local Amenities*]

We would love for you to join us and experience this incredible home firsthand. The open house will be held on [*Date*] from [*Start Time*] to [*End Time*].

To RSVP or for more information, please reply to this email or call us at [*Your Phone Number*]. We look forward to seeing you there!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

Email 2:

<template>

Subject: Don't Miss Out! Open House at [*Property Address*] This Weekend

Hi [*Recipient's Name*],

We wanted to remind you about the exclusive open house event at [*Property Address*] happening this weekend. This is a fantastic opportunity to explore a beautiful property in the heart of [*City/Neighborhood*] and see if it could be your future home.

This stunning home features [*Number of Bedrooms*] bedrooms, [*Number of Bathrooms*] bathrooms, and a spacious [*Square Footage*] square feet of living space. The modern design and high-end finishes make it a perfect fit for anyone looking to upgrade their lifestyle.

Here are some highlights of the property:

• Open-concept living and dining area
• Gourmet kitchen with state-of-the-art appliances
• Luxurious master suite with a walk-in closet
• Beautifully landscaped backyard
• Conveniently located near [*Local Amenities*]

The open house will be held on [*Date*] from [*Start Time*] to [*End Time*]. We would love for you to join us and experience this incredible home firsthand.

To RSVP or for more information, please reply to this email or call us at [*Your Phone Number*]. We look forward to seeing you there!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

Email 3:

<template>

Subject: Final Reminder: Open House at [*Property Address*] Tomorrow!

Hi [*Recipient's Name*],

We wanted to send you a final reminder about the exclusive open house event at [*Property Address*] happening tomorrow. This is your chance to explore a beautiful property in the heart of [*City/Neighborhood*] and see if it could be your future home.

This stunning home features [*Number of Bedrooms*] bedrooms, [*Number of Bathrooms*] bathrooms, and a spacious [*Square Footage*] square feet of living space. The modern design and high-end finishes make it a perfect fit for anyone looking to upgrade their lifestyle.

Here are some highlights of the property:

• Open-concept living and dining area
• Gourmet kitchen with state-of-the-art appliances
• Luxurious master suite with a walk-in closet
• Beautifully landscaped backyard
• Conveniently located near [*Local Amenities*]

The open house will be held on [*Date*] from [*Start Time*] to [*End Time*]. We would love for you to join us and experience this incredible home firsthand.

To RSVP or for more information, please reply to this email or call us at [*Your Phone Number*]. We look forward to seeing you there!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

Email 4:

<template>

Subject: Last Call: Open House at [*Property Address*] Today!

Hi [*Recipient's Name*],

We wanted to give you one final reminder about the exclusive open house event at [*Property Address*] happening today. This is your chance to explore a beautiful property in the heart of [*City/Neighborhood*] and see if it could be your future home.

This stunning home features [*Number of Bedrooms*] bedrooms, [*Number of Bathrooms*] bathrooms, and a spacious [*Square Footage*] square feet of living space. The modern design and high-end finishes make it a perfect fit for anyone looking to upgrade their lifestyle.

Here are some highlights of the property:

• Open-concept living and dining area
• Gourmet kitchen with state-of-the-art appliances
• Luxurious master suite with a walk-in closet
• Beautifully landscaped backyard
• Conveniently located near [*Local Amenities*]

The open house will be held today from [*Start Time*] to [*End Time*]. We would love for you to join us and experience this incredible home firsthand.

To RSVP or for more information, please reply to this email or call us at [*Your Phone Number*]. We look forward to seeing you there!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

5 Emails - Client Follow-Up Email Sequence

For optimal engagement, we recommend sending Email 2 on Day 2, Email 3 on Day 4, Email 4 on Day 6, and Email 5 on Day 8.

Email 1:

<template>

Subject: Welcome to Your New Home Journey, [*Recipient's Name*]!

Hi [*Recipient's Name*],

Thank you for considering us in your search for a new home. We are excited to help you find the perfect property that meets your needs and preferences.

At [*Your Company*], we pride ourselves on providing personalized service and expert guidance throughout the home-buying process. Whether you're looking for a cozy starter home or a spacious family residence, we have a wide range of options to explore.

Here are a few steps to get started:

• Explore Listings: Take a look at our current listings to see what catches your eye. We update our inventory regularly to ensure you have access to the latest properties.
• Schedule a Consultation: Let's discuss your preferences and requirements in detail. This will help us tailor our recommendations to match your unique needs.
• Stay Informed: Keep an eye on your inbox for updates on new listings, open houses, and market trends. We're here to keep you informed every step of the way.

If you have any questions or need assistance, please don't hesitate to reach out. We're here to make your home-buying journey as smooth and enjoyable as possible.

Looking forward to working with you!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

Email 2:

<template>

Subject: Let's Find Your Perfect Home, [*Recipient's Name*]!

Hi [*Recipient's Name*],

We hope you're as excited as we are about finding your new home! We wanted to follow up and share some additional steps to help you in your home-buying journey.

At [*Your Company*], we understand that finding the right home is a significant decision, and we're here to make the process as smooth as possible. Here are a few things you can do next:

• Review Your Preferences: Take some time to think about what features are most important to you in a home. Whether it's a spacious backyard, a modern kitchen, or proximity to schools, knowing your priorities will help us find the best matches.
• Check Out New Listings: We've added some new properties to our listings that might interest you. Make sure to check them out and let us know if any catch your eye.
• Book a Viewing: Seeing a property in person can make all the difference. Let us know which homes you'd like to visit, and we'll arrange a convenient time for you to tour them.

We're committed to helping you find a home that fits your needs and lifestyle. If you have any questions or need further assistance, please don't hesitate to reach out. We're here to support you every step of the way.

Looking forward to helping you find your perfect home!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

Email 3:

<template>

Subject: Discover New Listings and Schedule Your Viewings, [*Recipient's Name*]!

Hi [*Recipient's Name*],

We hope you're finding the home search process exciting! As part of our commitment to helping you find the perfect home, we wanted to share some new listings and offer our assistance in scheduling viewings.

At [*Your Company*], we understand that finding the right home is a significant decision. Here are a few steps to keep your search on track:

• Explore New Listings: We've recently added some properties that might be just what you're looking for. Take a moment to browse through them and let us know if any catch your eye.
• Schedule Viewings: Seeing a property in person can make all the difference. Let us know which homes you'd like to visit, and we'll arrange a convenient time for you to tour them.
• Refine Your Preferences: If your priorities have changed or if you have new criteria, please share them with us. This will help us tailor our recommendations to better suit your needs.

We're here to support you every step of the way. If you have any questions or need further assistance, please don't hesitate to reach out. We're committed to helping you find a home that fits your needs and lifestyle.

Looking forward to helping you find your perfect home!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

Email 4:

<template>

Subject: Your Home Search Continues: Let's Find the Perfect Match, [*Recipient's Name*]!

Hi [*Recipient's Name*],

We hope your home search is going well! As part of our ongoing commitment to helping you find the perfect home, we wanted to check in and share some additional steps to keep your search on track.

At [*Your Company*], we understand that finding the right home is a significant decision. Here are a few things you can do next:

• Review New Listings: We've recently added some properties that might be just what you're looking for. Take a moment to browse through them and let us know if any catch your eye.
• Schedule Viewings: Seeing a property in person can make all the difference. Let us know which homes you'd like to visit, and we'll arrange a convenient time for you to tour them.
• Refine Your Preferences: If your priorities have changed or if you have new criteria, please share them with us. This will help us tailor our recommendations to better suit your needs.

We're here to support you every step of the way. If you have any questions or need further assistance, please don't hesitate to reach out. We're committed to helping you find a home that fits your needs and lifestyle.

Looking forward to helping you find your perfect home!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

Email 5:

<template>

Subject: Your Dream Home Awaits, [*Recipient's Name*] - Let's Make It Happen!

Hi [*Recipient's Name*],

We hope your home search has been going well! As we continue to assist you in finding the perfect home, we wanted to share some final steps to help you make an informed decision.

At [*Your Company*], we are committed to providing personalized service and expert guidance throughout your home-buying journey. Here are a few things you can do next:

• Review Final Listings: Take a look at the latest properties we've added to our listings. These might be just what you're looking for.
• Schedule Last Viewings: If there are any homes you haven't seen yet, now is the time to schedule a viewing. Let us know which properties interest you, and we'll arrange a convenient time for you to visit.
• Finalize Your Preferences: If you have any last-minute changes to your criteria or new priorities, please share them with us. This will help us refine our recommendations to better suit your needs.

We're here to support you every step of the way. If you have any questions or need further assistance, please don't hesitate to reach out. We're dedicated to helping you find a home that fits your needs and lifestyle.

Looking forward to helping you find your perfect home!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company*]

[*Your Contact Information*]

</template>

What about using Flodesk?

Using Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

For real estate professionals, Flodesk makes it easy to implement effective email sequences like the ones we've discussed. Whether you're announcing new listings, inviting clients to open houses, or following up with potential buyers, Flodesk's tools allow you to create visually appealing and engaging emails that capture attention and drive action.

Ready to elevate your real estate email marketing? Sign up for Flodesk today and experience the simplicity and power of our platform. With affordable and simple pricing, you can start creating beautiful, high-converting emails without any hassle. Get started for free and see how Flodesk can transform your email marketing strategy.