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Re-Engagement Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Re-Engagement that have been successfully sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own Re-Engagement emails.

What should go into Re-Engagement emails?

A good Re-Engagement email is personalized and offers a compelling reason for the recipient to re-engage, such as a special offer or a reminder of the value they once found in your service. It should be visually appealing and include a clear call-to-action to make it easy for the recipient to take the next step.

  • Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we miss you!"
  • Compelling Subject Line: Use attention-grabbing phrases like "We Miss You!" or "Come Back for a Special Offer!" to entice the recipient to open the email.
  • Value Proposition: Remind them of the benefits they enjoyed. Phrases like "Remember the great deals you found?" or "Don't miss out on our exclusive content!" work well here.
  • Special Offer: Include a discount or special deal to incentivize re-engagement. For example, "Get 20% off your next purchase!"
  • Clear Call-to-Action: Make it easy for them to take the next step with a prominent button or link. Use phrases like "Shop Now" or "Reactivate Your Account."
  • Visually Appealing Design: Use clean, attractive visuals and a simple layout to make the email easy to read and engaging. Think of bright colors, high-quality images, and plenty of white space.

Let's jump into it and explore 10 email examples of good Re-Engagement emails!

10 Re-Engagement Email Examples

1) Designlines

Designlines

The email from Designlines, titled "A Countryside Loft That Boasts Big-City Appeal," effectively captures the recipient's interest with its intriguing subject line that blends rustic charm and urban sophistication. This compelling content, combined with visually appealing design elements, makes it a strong Re-Engagement email by enticing readers to reconnect with the brand.

2) Strava

Strava

Strava's email, titled "Subscription Preview: 4 days left. Don't miss out," effectively re-engages users by creating a sense of urgency with its time-sensitive message. The clear and concise subject line directly communicates the importance of the email, making it more likely to capture the recipient's attention and prompt immediate action.

3) You're Looking Well

You're Looking Well

The "You're Looking Well" email effectively re-engages customers by using a warm and personal tone that makes recipients feel valued and appreciated. Its visually appealing design and clear call-to-action encourage users to reconnect with the brand, making it an excellent example of a Re-Engagement email.

4) Going

Going

The email from Going, titled "Your Going account will renew soon," effectively re-engages users by reminding them of their upcoming account renewal. This type of email stands out because it prompts users to take action before their subscription renews, thereby retaining customers and re-engaging them with the service.

5) beefree

beefree

beefree's email titled "You missed a jam-packed session!" effectively re-engages recipients by creating a sense of FOMO (Fear of Missing Out) with its compelling subject line. The company excels in this email by combining a visually appealing design with a clear and engaging message, making it easy for recipients to see the value they missed and encouraging them to stay connected for future opportunities.

6) Musicbed

Musicbed

Musicbed's email, titled "What Sets Musicbed Apart According to Our Longtime Subscribers," captures the recipient's attention by highlighting unique features and testimonials from loyal users. This approach not only reminds subscribers of the platform's value but also fosters a sense of community and trust, making it a strong Re-Engagement email.

7) beefree

beefree

beefree's email, titled "Exciting news! 🏡 Blog relocated!", effectively re-engages users by announcing the relocation of their blog in an exciting and attention-grabbing manner. The use of an engaging subject line with an emoji piques interest and encourages recipients to visit the new blog location, making it a strong example of a Re-Engagement email.

8) beefree

beefree

beefree's email, titled "Exciting news! 🏡 Blog relocated!", captures attention with its engaging subject line and the use of an emoji, making it stand out in the recipient's inbox. By announcing a significant update like the blog relocation, the email renews interest and interaction from recipients, encouraging them to stay connected with the brand.

9) Soho House

Soho House

Soho House's email, titled "Introducing Room No.5," stands out with its clean and sophisticated design, featuring a minimalist layout that draws attention to the key message. The use of elegant fonts and a clear, concise subject line ensures that the email is both visually appealing and easy to read, making it an effective Re-Engagement tool.

10) Sometimes Always

Sometimes Always

Sometimes Always, a company specializing in selling bottles, effectively re-engages customers with their email titled "We noticed you checking out some very nice bottles âžş But they're going fast." The subject line creates a sense of urgency and reminds recipients of their previous interest, prompting them to return and complete their purchase before the items sell out.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning Re-Engagement emails that captivate your audience with beautiful, customizable templates. Its intuitive drag-and-drop interface empowers you to create visually appealing emails that not only look professional but also drive results, making it the perfect tool for re-engaging your subscribers.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE