Promotion Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for promotions that have been successfully sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own promotional emails.

What should go into Promotion emails?

A good promotion email grabs attention with a compelling subject line and keeps it with engaging content and a clear call-to-action. It should be visually appealing, personalized, and offer something valuable to the recipient.

• Compelling Subject Line: Use phrases like "Exclusive Offer Just for You!" or "Limited Time Deal!" to entice the reader to open the email.
• Engaging Content: Keep the message concise and focused, using phrases like "Don't miss out on this opportunity" or "Act now to save big."
• Clear Call-to-Action: Include a strong, direct call-to-action such as "Shop Now" or "Claim Your Discount" to guide the recipient on what to do next.
• Visual Appeal: Use high-quality images and a clean layout to make the email aesthetically pleasing. Phrases like "See it to believe it" can complement visuals.
• Personalization: Address the recipient by name and tailor the content to their interests. Use phrases like "Just for you, [Name]" to make it feel personal.
• Value Proposition: Clearly state what the recipient will gain, using phrases like "Save 20% today" or "Get a free gift with your purchase."

Let's jump into it and explore 10 email examples of good promotion emails!

10 Promotion Email Examples

1) Lifesum

Lifesum is a health and wellness app that helps users improve their lifestyle through better eating habits, exercise, and overall health tracking. The promotional email is effective because it leverages a seasonal Halloween theme to create urgency and excitement with a 50% discount offer, using a catchy and playful subject line to grab attention.

2) Stuffed Cookies

Stuffed Cookies' promotional email for "Teddy Frightfetti" is a standout example of effective marketing. The engaging subject line and visually appealing design capture attention, while the seasonal theme creates urgency and excitement, making it a compelling call-to-action for recipients.

3) Arrived

Arrived's email effectively promotes a new vacation rental by announcing its availability with the subject line "☀️ New Vacation Rental Available Now." This approach grabs attention and generates interest, making it a compelling promotional message for potential customers looking to book a vacation property.

4) Google

Google is a multinational technology company specializing in Internet-related services and products, including online advertising technologies, a search engine, cloud computing, software, and hardware. The email stands out as a promotional email because it is specifically designed to inform recipients about a special offer for the Pixel 9 Pro, urging them to take action before the offer ends. The subject line "Your Pixel 9 Pro special offer ends soon" creates a sense of urgency, which is a common tactic in promotional emails to encourage immediate response from the recipients.

5) Starface

Starface is a skincare brand known for its innovative and playful approach to acne treatment, offering products that make skincare fun and engaging. The company did a good job with this email by providing a compelling incentive of free shipping and highlighting the "SUPER STAR BUNDLE" in an eye-catching and engaging manner, using emojis in the subject line to grab attention and drive interest.

6) Designmodo

Designmodo is renowned for its high-quality email templates, and their Black Friday & Cyber Monday email is no exception. The email stands out with its visually appealing design and clear calls to action, making it an excellent choice for driving sales during these high-traffic shopping events.

7) Webflow

Webflow is a platform that allows users to design, build, and launch responsive websites visually, without writing code. The email is effective because it introduces the "Website Experience Platform" in a clear and engaging manner, with a direct and informative subject line that captures attention and drives interest.

8) Sweetgreen

Sweetgreen is a company that offers healthy food options, focusing on seasonal and fresh ingredients. The promotional email for "The Autumn Harvest Bowl" is a good example because it highlights a specific seasonal menu item, creating a sense of urgency and relevance, while also featuring clear branding and a compelling call to action to encourage recipients to try the new offering.

9) MacRostie

MacRostie's email titled "Corporate & Group Gifting Made Simple" effectively captures attention with its clean and organized design. The use of a clear and concise subject line, along with a visually appealing layout and easy-to-read font, makes the email both engaging and informative, ensuring recipients understand the value proposition quickly.

10) Fellow

Fellow's promotional email titled "Our new product sucks..." captures attention with its unexpected and candid subject line, making it stand out in a crowded inbox. The email's engaging content and unique approach create curiosity, encouraging recipients to open and read more, which is a hallmark of effective promotional emails.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning promotional emails that captivate your audience. Its intuitive drag-and-drop interface empowers you to design visually appealing emails without any coding skills, ensuring your message stands out and drives engagement.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.