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10 Promotion Email Examples and Tips

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In this article, you'll find 10 email examples for promotion that have been sent to customers by various companies. Seeing these examples can help you understand what works and inspire your own email designs.

What should go into promotion emails?

A good promotion email grabs attention with a compelling subject line and delivers a clear, irresistible offer. It should be visually appealing, easy to read, and include a strong call-to-action that encourages immediate engagement.

  • Subject Line: The subject line should be catchy and to the point. Examples include "Exclusive Offer Just for You!" or "Limited Time Deal – Don't Miss Out!"
  • Personalization: Use the recipient's name and tailor the content to their preferences. Phrases like "Hi [Name], we have something special for you!" can make a big difference.
  • Clear Offer: Clearly state what the promotion is about. Use phrases like "Get 20% off your next purchase" or "Buy one, get one free."
  • Visual Appeal: Use high-quality images and a clean layout. Visuals should complement the text and make the email more engaging.
  • Call-to-Action: Include a strong, clear call-to-action. Examples include "Shop Now," "Claim Your Discount," or "Sign Up Today."
  • Urgency: Create a sense of urgency to encourage quick action. Phrases like "Limited time only" or "Offer ends soon" can be effective.

Let's jump into it!

1. Lifesum

Lifesum's email offers a compelling 50% discount, encouraging recipients to treat themselves to a health boost. This promotion email is effective because it combines a clear, attractive offer with a sense of urgency, motivating immediate action.

2. Stuffed Cookies

Stuffed Cookies' email introduces "Teddy Frightfetti," a new product that captures attention with its playful and festive theme. This promotion email is effective because it combines a visually appealing design with a clear, enticing offer, encouraging recipients to engage with the brand immediately.

3. Arrived

Arrived's email promotes a new vacation rental with a clear and enticing subject line, "☀️ New Vacation Rental Available Now," that grabs attention immediately. This email is effective for promotion because it combines a visually appealing design with a strong call-to-action, encouraging recipients to explore the new rental option right away.

4. Google

Google's promotional email for the Pixel 9 Pro stands out by creating a sense of urgency with the subject line "Your Pixel 9 Pro special offer ends soon." This email effectively encourages immediate action from recipients by leveraging a limited-time offer, making it a compelling example of a well-executed promotion.

5. Starface

Starface is a skincare company known for its innovative and fun products, particularly their star-shaped acne patches. The company did a good job with this email by offering free shipping on their "SUPER STAR BUNDLE," using a compelling subject line and clear messaging to effectively engage recipients and encourage immediate action.

6. Designmodo

Designmodo's email showcases new Black Friday and Cyber Monday templates, capturing attention with a sleek design and clear messaging. This promotion email stands out by offering timely, relevant content that encourages recipients to explore and utilize the new templates for their own campaigns.

7. Webflow

Webflow is a platform that allows users to design, build, and launch responsive websites visually, without writing code. The email is effective because it introduces the "Website Experience Platform," capturing interest with a clear, structured presentation and strong calls to action that encourage immediate engagement.

8. Sweetgreen

Sweetgreen's email promotes their "Autumn Harvest Bowl," highlighting the seasonal and fresh ingredients that align with their brand's focus on healthy, locally sourced food. This promotion email stands out due to its clear subject line, strong branding, and timely relevance, making it an engaging and compelling example of how to capture recipient interest.

9. MacRostie

MacRostie's email stands out with its elegant design and sophisticated font, creating a visually appealing and professional look. The clear and concise title, "Corporate Group Gifting Made Simple," immediately communicates the email's purpose, while the well-organized layout ensures that recipients can easily navigate and understand the offer.

10. Fellow

Fellow's email, titled "Our new product sucks...," grabs attention with its provocative subject line, making it an effective promotional tool. The unexpected phrasing piques curiosity, encouraging recipients to open the email and engage with the content, which is a hallmark of a great promotion email.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning promotion emails that captivate your audience and drive engagement. Its intuitive interface empowers you to create visually appealing, personalized emails without any coding skills, ensuring your message stands out in every inbox.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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