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Promotion Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for promotions that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective promotional emails.

What should go into Promotion emails?

A good promotion email grabs attention with a compelling subject line and offers clear, enticing benefits to the recipient. It should be visually appealing, easy to read, and include a strong call to action that encourages immediate engagement.

  • Subject Line: The subject line is your first impression. Use phrases like "Exclusive Offer Just for You" or "Limited Time Deal" to create urgency and curiosity.
  • Personalization: Address the recipient by name and tailor the content to their preferences. For example, "Hi [Name], we thought you'd love this!"
  • Clear Value Proposition: Clearly state what the recipient will gain. Use phrases like "Save 20% on your next purchase" or "Get a free gift with every order."
  • Engaging Visuals: Use high-quality images and a clean layout to make the email visually appealing. Visuals should support the message and not overwhelm the text.
  • Strong Call to Action: Include a clear and compelling call to action. Phrases like "Shop Now," "Claim Your Discount," or "Learn More" can drive immediate action.
  • Social Proof: Incorporate testimonials or reviews to build trust. For example, "See why our customers love us!"

Let's jump into it and explore 10 email examples of good promotion emails!

10 Promotion Email Examples

1) Lifesum

Lifesum

Lifesum is a health and wellness app that helps users track their nutrition, exercise, and overall well-being. This promotion email is effective because it uses a clean design with a clear value proposition, offering a 50% discount that immediately grabs attention and encourages action.

2) Stuffed Cookies

Stuffed Cookies

Stuffed Cookies introduces their "TEDDY FRIGHTFETTI" product with a visually appealing email that captures attention through a clean design and a clear value proposition. The email's simplicity and engaging visuals empower users to quickly understand the offer and take immediate action.

3) Arrived

Arrived

Arrived's email showcases a new vacation rental with a clean, visually appealing design that immediately captures attention. Its clear value proposition and straightforward messaging make it an effective promotional tool, encouraging customers to explore and book the new rental option.

4) Google

Google

Google's promotional email for the Pixel 9 Pro stands out due to its clean, modern design and clear messaging that creates a sense of urgency with the subject line "Your Pixel 9 Pro special offer ends soon." The email empowers users by providing a straightforward call to action, making it easy for recipients to understand the value and take immediate steps to benefit from the offer.

5) Starface

Starface

Starface is a skincare brand known for its innovative and playful acne treatment products, including the popular Hydro-Stars. The company excels with this email by using a clean design and a clear value proposition, offering free shipping on their Super Star Bundle, which immediately grabs attention and encourages action.

6) Designmodo

Designmodo

Designmodo creates and promotes email templates, particularly for events like Black Friday and Cyber Monday. This promotional email stands out due to its clean design and clear value proposition, making it easy for users to understand the offer and take immediate action.

7) Webflow

Webflow

Webflow is a powerful platform that allows users to design, build, and launch responsive websites visually, without writing code. This promotional email is effective because it uses a clean design and a clear value proposition, introducing the "Website Experience Platform" in a way that immediately captures attention and encourages action.

8) Sweetgreen

Sweetgreen

Sweetgreen is a fast-casual restaurant chain that focuses on healthy, locally sourced salads and bowls. This promotion email for their Autumn Harvest Bowl stands out due to its clean design and clear value proposition, making it easy for users to understand the offer and take immediate action.

9) MacRostie

MacRostie

MacRostie's email for corporate group gifting is a straightforward and effective promotional tool. The clean design and clear value proposition make it easy for recipients to understand the offer and take immediate action, ensuring a seamless user experience.

10) Fellow

Fellow

Fellow's promotional email, titled "Our New Product Sucks," uses a bold and attention-grabbing headline to immediately engage the reader. The clean design and straightforward messaging make it easy for recipients to understand the offer, empowering them to take immediate action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning promotion emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft emails that are both beautiful and effective, ensuring your message stands out and drives engagement.

Wrapping Up

Flodesk

Flodesk makes it easy to create visually stunning promotion emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft emails that are both beautiful and effective, ensuring your message stands out and drives engagement.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. No coding or design skills are needed to create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

In conclusion, Flodesk is your go-to solution for creating effective promotional emails. Sign up today and start crafting beautiful, high-converting emails with ease. Join Flodesk now.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE