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10 Best Prime Day Email Examples and Tips

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In this article, you'll find 10 email examples for Prime Day that have been sent to customers in the past from different companies. Seeing these examples can help you create effective and visually appealing emails for your own Prime Day campaigns.

What should go into prime day emails?

A good Prime Day email is visually captivating and highlights exclusive deals with urgency. It should feature clear calls-to-action, personalized recommendations, and a sense of excitement to drive immediate engagement.

  • Eye-Catching Subject Line: Use phrases like "Prime Day Deals You Can't Miss!" or "Exclusive Prime Day Offers Just for You!" to grab attention immediately.
  • Compelling Visuals: Incorporate high-quality images and graphics that showcase the products on sale, making the email visually appealing and engaging.
  • Clear Call-to-Action: Include buttons or links with phrases like "Shop Now" or "Grab This Deal" to guide recipients towards making a purchase.
  • Personalized Recommendations: Tailor product suggestions based on the recipient's past purchases or browsing history to make the email more relevant.
  • Urgency and Scarcity: Use countdown timers or phrases like "Limited Time Offer" and "While Supplies Last" to create a sense of urgency.
  • Exclusive Offers: Highlight deals that are only available to Prime members, using phrases like "Prime Members Only" to make recipients feel special.

Let's jump into it!

1. De La Calle

De La Calle's Prime Day email offers over 30% off on their products, making it an enticing deal for customers. The email's clear and bold visuals, combined with a straightforward call-to-action, effectively drive engagement and encourage immediate purchases.

2. Oakley

Oakley's Prime Day email, titled "October Deals End At Midnight," effectively leverages urgency to drive immediate action from recipients. The email's clear call-to-action and compelling deals make it a strong example of a promotional email designed to boost sales during a limited-time event.

3. Pearly

Pearly's Prime Day email, titled "Prime Deals Start Now - 20% Off," effectively re-engages customers who have shown interest but haven't completed a purchase. The email's clear visuals and compelling discount make it an excellent tool for driving sales during high-traffic events like Prime Day.

4. Joydays

Joydays' Prime Day email stands out with its vibrant visuals and exclusive discounts, making it irresistible to customers. The email's clear call-to-action and personalized offers ensure high engagement and drive immediate purchases.

5. Arturia

Arturia's email, titled "Only a Few Days Left to Get Pigments Half Price," effectively captures attention with a sense of urgency and a compelling offer. The company's use of bold visuals and a clear call-to-action ensures that recipients are motivated to take advantage of the limited-time discount, making the email both engaging and effective in driving sales.

6. Lumen

Lumen's Prime Day email, titled "Prime Day Sale: Get Lumen for Less - 48 Hours Only," captures attention with its limited-time offer and bold visuals. The email's clear call-to-action and exclusive discount make it a compelling choice for driving immediate purchases during the Prime Day event.

7. Touchland

Touchland's Prime Day email, titled "Prime Day is Finally Here," effectively captures attention with its vibrant visuals and exclusive discounts. The email's clear call-to-action and compelling offers make it an excellent tool for driving immediate purchases during the Prime Day event.

8. Projects Watches

Projects Watches' email, titled "Don't miss your chance to save big during our Black Friday in July sale," captures attention with its bold visuals and compelling offers. The email's clear call-to-action and sense of urgency make it an excellent example of a Prime Day email, driving immediate engagement and encouraging purchases.

9. Ring

Ring's Prime Day email, titled "Prime Day is Nearly Here," effectively captures attention with its bold, eye-catching header and clean, modern design. The use of a clear, sans-serif font and strategically placed call-to-action buttons ensures that the email is both visually appealing and easy to navigate, making it a compelling choice for driving immediate engagement and purchases.

10. Anyday

Anyday's Prime Day email, titled "Our Prime Day Sale is Here and It's Big," captures attention with its bold, eye-catching header and clean, modern design. The use of vibrant visuals and strategically placed call-to-action buttons ensures that the email is both visually appealing and easy to navigate, making it a compelling choice for driving immediate engagement and purchases.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning Prime Day emails is a breeze. Its intuitive design tools and beautiful templates empower you to create visually captivating emails that drive engagement and boost sales effortlessly. Elevate your email marketing game with Flodesk's seamless, user-friendly platform.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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