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Prime Day Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Prime Day that have been sent to customers in the past from different companies. Seeing these examples can help you create effective and visually appealing emails for your own Prime Day campaigns.

What should go into Prime Day emails?

A good Prime Day email is visually captivating and highlights exclusive deals, creating a sense of urgency and excitement. It should feature clear, compelling calls-to-action and personalized recommendations to engage the recipient effectively.

  • Eye-Catching Subject Line: Use phrases like "Exclusive Prime Day Deals Inside!" or "Don't Miss Out on Prime Day Savings!" to grab attention immediately.
  • Compelling Visuals: Incorporate high-quality images and graphics that showcase the best deals, making the email visually appealing and easy to scan.
  • Clear Call-to-Action: Include buttons or links with phrases like "Shop Now" or "Grab Your Deal" to guide the recipient towards making a purchase.
  • Personalized Recommendations: Use data to suggest products based on the recipient's past purchases or browsing history, making the email feel tailored and relevant.
  • Urgency and Scarcity: Highlight limited-time offers and stock availability with phrases like "Limited Time Only" or "While Supplies Last" to create a sense of urgency.
  • Exclusive Offers: Emphasize deals that are only available to Prime members, using phrases like "Prime Members Only" or "Exclusive Prime Day Discounts" to make the recipient feel special.

Let's jump into it and explore 10 email examples of good Prime Day emails!

10 Prime Day Email Examples

1) De La Calle

De La Calle

De La Calle's Prime Day email offers over 30% off, making it an attractive deal for customers. The email effectively uses urgent language and symbols (🚨) to create a sense of urgency, encouraging immediate action and driving sales.

2) Oakley

Oakley

Oakley's Prime Day email stands out by creating a sense of urgency with the headline "October Deals End At Midnight," compelling recipients to act quickly. The email's clear and direct messaging, combined with visually appealing promotional visuals, effectively highlights limited-time offers and drives immediate engagement.

3) Pearly

Pearly

Pearly's Prime Day email, titled "Prime Deals Start Now: 20% Off," effectively captures attention with a substantial discount, making it an enticing offer for customers. The clear and direct messaging, combined with the urgency of a limited-time deal, encourages immediate action and boosts engagement during the Prime Day event.

4) Joydays

Joydays

Joydays' Prime Day email, titled "Get Exclusive Discounts πŸͺ," stands out by offering exclusive deals that immediately capture attention. The use of an enticing subject line and the promise of special discounts effectively leverages the Prime Day event to attract and engage customers.

5) Arturia

Arturia

Arturia, renowned for its music software and hardware products, effectively captures attention with their email titled "Only a few days left to get Pigments half-price!" The company excels in this email by creating a sense of urgency with a limited-time offer, paired with a clear and compelling subject line that drives immediate engagement.

6) Lumen

Lumen

Lumen's Prime Day email, titled "PRIME DAY SALE: Get Lumen for less | 48 hours only! βŒ›," captures attention with its clear and urgent subject line, emphasizing the limited-time nature of the offer. The email's concise messaging and time-sensitive appeal make it a compelling choice for driving immediate customer engagement during the Prime Day event.

7) Touchland

Touchland

Touchland's Prime Day email, titled "Prime Day is finally here πŸŽ‰," effectively captures attention with its celebratory tone and clear announcement of the event. The engaging subject line creates a sense of urgency and excitement, making it a compelling choice for driving customer action during Prime Day.

8) Projects Watches

Projects Watches

Projects Watches' email, titled "Don't miss your chance to save big during our Black Friday in July sale," captures attention with its timely and relevant theme, similar to the excitement generated by Prime Day. The clear call to action and engaging content prompt immediate action, making it a compelling example of a promotional email designed to drive sales during a major shopping event.

9) Ring

Ring

Ring's Prime Day email, titled "Prime Day is nearly here," effectively captures attention with its bold and clear headline, creating immediate anticipation for the event. The email's clean design, featuring a well-organized layout and visually appealing fonts, ensures that the message is easily readable and engaging, making it a standout example of effective email marketing.

10) Anyday

Anyday

Anyday's Prime Day email, titled "Our Prime Day Sale is here and it’s BIG," effectively captures attention with its bold and assertive subject line, creating immediate interest in the sale. The email's design is visually appealing and well-organized, making it easy for recipients to quickly understand the offers and take action, which is crucial for driving engagement during a high-traffic event like Prime Day.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Prime Day emails that captivate your audience. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing emails that drive engagement and boost sales, all without needing any design skills.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE