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Price Change Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Price Change that have been sent to customers from various companies. Seeing these examples can help you craft your own effective and visually appealing Price Change emails with confidence and ease.

What should go into Price Change emails?

A good Price Change email is clear and transparent, ensuring customers understand the reasons behind the change and how it affects them. It should also be visually appealing and concise, making it easy for customers to digest the information quickly.

  • Subject Line: Grab attention with phrases like "Important Update: Price Change" or "New Pricing Effective Soon".
  • Greeting: Personalize the email with a friendly greeting, such as "Dear [Customer Name]," to make it feel more personal.
  • Explanation: Clearly explain the reason for the price change using straightforward language. For example, "To continue providing top-notch service, we need to adjust our prices."
  • Details: Provide specific details about the new pricing, including the effective date. Use phrases like "Starting from [Date], our new prices will be..."
  • Reassurance: Reassure customers by highlighting the value they will continue to receive. For instance, "Rest assured, this change allows us to maintain the quality you love."
  • Call to Action: Encourage customers to reach out with any questions or concerns. Use phrases like "Feel free to contact us if you have any questions."

Let's jump into it and explore 10 email examples of good Price Change emails!

10 Price Change Email Examples

1) TomboyX

TomboyX

TomboyX is a company known for its inclusive and gender-neutral clothing. The email is effective because it creates a sense of urgency with the subject line "Last Day to Save an Additional 20% Off Sale Prices," encouraging immediate action from the recipient. The clear and direct messaging likely helps in driving sales and engagement.

2) BLK & Bold

BLK & Bold

BLK & Bold is a coffee company dedicated to social change and community impact. Their Price Change email is effective because it combines clear communication about the new pricing with a strong emphasis on the continued value and mission of the brand, ensuring customers feel informed and valued.

3) DoorDash

DoorDash

DoorDash is a food delivery service that partners with local restaurants and grocery stores to deliver food and other items to customers. The email serves as a final receipt, which is a clear and direct way to communicate any price changes to customers. By providing a detailed breakdown of the purchase, customers can easily see any adjustments or changes in pricing, ensuring transparency and trust.

4) Stripe

Stripe

Stripe is a technology company that builds economic infrastructure for the internet, enabling businesses of all sizes to accept payments and manage their operations online. The email stands out as a Price Change email because it not only informs recipients about new pricing but also includes product updates, ensuring that customers are fully aware of the changes and the added value or improvements that come with the new pricing.

5) Projects Watches

Projects Watches

Projects Watches is a brand that appears to be running a promotional email campaign to inform customers about their Black Friday in July sale, offering significant savings on their products. The email was effective because it leveraged a popular sales event (Black Friday) and created a sense of urgency and excitement by holding it in an unexpected month (July), likely catching the attention of recipients and encouraging them to take advantage of the special offers.

6) Fly By Jing

Fly By Jing

Fly By Jing, known for its bold and flavorful sauces, sent out a Price Change email that stands out due to its clear communication and engaging visuals. The email successfully informs customers about the new pricing while maintaining a strong connection to the brand's vibrant and dynamic identity.

7) Wave

Wave

Wave is a company that provides financial services and software for small businesses. Their Price Change email is effective because it clearly outlines the upcoming changes, ensuring transparency, and reassures customers by emphasizing the continued value and benefits of their services.

8) AllTrails

AllTrails

AllTrails is a company that provides outdoor trail guides, helping users discover and navigate various trails, including national parks. The email is a good example of a Price Change email because it uses a clear subject line, "Last chance: 200+ national park guides for half the price," to create urgency and highlights a significant discount, making it a compelling offer for potential customers.

9) Juvee

Juvee

Juvee's email, titled "🚨 Your Last Day to Save 20% On Everything! 🚨," effectively captures attention with its urgent and eye-catching subject line, enhanced by the use of emojis. The clean design, clear call-to-action, and prominent discount offer make it a compelling and visually appealing email that encourages immediate action from recipients.

10) Caraway

Caraway

Caraway is a brand that specializes in high-quality cookware, known for its sleek design and non-toxic materials. The "FINAL HOURS: Prime Day" email is a great Price Change email because it creates a sense of urgency with its time-sensitive subject line and leverages a major sales event to capture attention, encouraging immediate action from recipients.

Why you should use Flodesk to help create your emails

With Flodesk, crafting a compelling Price Change email is a breeze. Its intuitive drag-and-drop interface empowers you to create visually stunning emails that clearly communicate your message, ensuring your customers stay informed and engaged. Plus, with customizable templates, you can effortlessly maintain your brand's aesthetic while delivering important updates.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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