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10 Best Photography Email Examples and Tips

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In this article, you'll find 10 email examples for photography that have been sent to customers from various companies. Seeing these examples can help you understand what works and inspire you to create your own visually appealing and effective photography emails.

What should go into photography emails?

A good photography email is visually stunning and showcases your best work, capturing the recipient's attention immediately. It should also include clear calls to action, encouraging engagement and bookings.

  • Eye-Catching Subject Line: Use phrases like "Capture Your Memories" or "Exclusive Photography Offers" to grab attention right away.
  • Stunning Visuals: Include high-quality images that highlight your best work, such as "Wedding Highlights" or "Nature's Beauty."
  • Personalized Greeting: Start with a warm, personalized greeting like "Hi [Name], check out our latest shots!" to make the email feel more personal.
  • Engaging Content: Share stories behind the photos or tips on how to take better pictures, using phrases like "Behind the Lens" or "Pro Tips."
  • Clear Call to Action: Encourage recipients to book a session or visit your portfolio with phrases like "Book Your Session Now" or "Explore More."
  • Contact Information: Make it easy for recipients to get in touch with you by including your contact details and social media links.

Let's jump into it!

1. Moment

Moment's email, titled "Your Gear is Waiting," effectively captures the essence of their brand by showcasing high-quality photography gear in a visually appealing layout. The email's clean design and compelling call to action make it an excellent example of how to engage and convert potential customers in the photography niche.

2. Canon

Canon's email, titled "Calling All Photographers & Videographers," effectively captures the attention of its target audience with a visually stunning layout that highlights their latest camera gear. The email's clean design and compelling call to action make it an excellent example of how to engage and convert potential customers in the photography niche.

3. Death to Stock

Death to Stock's email, titled "On the Job," effectively showcases stunning photography in a clean, minimalist design that draws the viewer's attention directly to the images. This approach not only highlights the quality of the photos but also creates an emotional connection with the audience, making it an excellent example of how to engage customers through visual storytelling.

4. The Bitter Southerner

The Bitter Southerner's email, titled "The Forgotten Photographer Who Helped Create a National Park," stands out as a photography email due to its compelling narrative and stunning visuals that draw the reader into the story. The email's clean design and focus on high-quality images effectively highlight the photographer's work, making it an engaging and memorable experience for the audience.

5. Format

Format's email, titled "Format Has Custom Content for Every Photographer," effectively captures the essence of their brand by showcasing personalized content tailored to photographers' needs. The company excels in this email by using a clean design and high-quality visuals that immediately draw the reader's attention, making it an excellent example of how to engage and convert potential customers in the photography niche.

6. Wildist

Wildist's email, titled "The Giveaway You've Been Waiting For," captivates the audience with its vibrant visuals and clear, enticing call to action. The email's clean design and focus on high-quality images make it a standout example of how to engage and inspire potential customers in the photography niche.

7. Rockett St George

Rockett St George's email, titled "Secrets to the Perfect Picture Wall," effectively captures the essence of their brand by showcasing stunning interior design photography in a visually appealing layout. The email's clean design and compelling call to action make it an excellent example of how to engage and inspire potential customers in the home decor niche.

8. Unsplash

Unsplash's email, titled "Earth Day 2020," captivates the audience with its stunning visuals of nature, celebrating the beauty of our planet. The email's clean design and focus on high-quality images make it a standout example of how to engage and inspire potential customers in the photography niche.

9. Death to the Stock Photo

Death to the Stock Photo's email, titled "It's OK to Be Alone," stands out with its minimalist design and thoughtful use of white space, which draws attention to the stunning photography and poignant message. The clean typography and simple layout make the email visually appealing and easy to read, effectively engaging the audience and conveying the brand's unique aesthetic.

10. MENDO

MENDO's email, titled "This Sunday: Virtual Signing Session with Photographer Pie Aerts," captivates the audience with its clean design and high-quality visuals that highlight the event's exclusivity. The email's compelling call to action and focus on stunning photography make it an excellent example of how to engage and inspire potential customers in the photography niche.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning photography emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to showcase your best work with ease, ensuring your emails are as visually appealing as your photos.

What is Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE