Writing an email that convinces someone to take action can feel like a tall order. You need the right words and the right structure to get your point across effectively.
That's where having a solid template comes in. Using a proven framework as your starting point makes crafting persuasive emails much simpler.
Before you ask for anything, answer the reader's unspoken question: "What's in it for me?" Frame your entire message around the value they'll receive. When people clearly see how taking action benefits them, they're far more likely to do it.
Many people's eyes jump straight from the opening line to the postscript. Use this prime real estate to your advantage. A P.S. is the perfect spot to repeat your call to action or add one last compelling detail to nudge them over the line.
Facts inform, but stories persuade. Weave in a brief, relevant anecdote—maybe a customer's success or a personal experience that illustrates your point. A narrative creates an emotional connection that a list of features just can't match.
Don't be shy about what you want them to do. Your call to action should be crystal clear and easy to spot. Use a single, direct CTA like "Grab your guide" or "RSVP now." Remove any guesswork so their next step is effortless.
<template>
Subject: A special offer on [*Product/Service*]
Hi [*First Name*],
Because you’ve shown interest in [*Product/Service*], we wanted to extend a special offer to help you get started.
Our [*Product/Service*] is designed to help you [*achieve a key outcome, e.g., "design beautiful emails effortlessly"*]. For a limited time, we're offering you [*X%*] off so you can experience it for yourself.
This is your chance to [*reiterate the value, e.g., "elevate your marketing and connect with your audience"*].
Click below to claim your discount. The offer is good until [*End Date*].
[Link to Your Sales Page]
All the best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: You're invited to [*Event Name*]
Hi [*First Name*],
We'd love for you to join us for [*Event Name*] on [*Date*] at [*Time*].
This event is for people looking to [*describe the main benefit, e.g., "connect with fellow creators"*]. We'll be covering [*key topics or themes*] and you'll have the chance to [*describe an activity, e.g., "ask our guest speakers your questions"*].
It’s a great opportunity to learn something new and meet others in the community.
You can reserve your spot at the link below.
[Link to Registration Page]
Hope to see you there,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: It's here: [*Product Name*]
Hi [*First Name*],
The wait is over. We're excited to introduce [*Product Name*], our new tool designed to help you [*achieve a specific goal, e.g., "build beautiful landing pages"*].
We created [*Product Name*] because we saw a need for [*describe the problem it solves, e.g., "a simpler way to create a stunning online presence"*]. With it, you can now [*list 1-2 key features and their benefits, e.g., "design a custom page in minutes and publish it directly to your domain"*].
It’s all about giving you the power to [*reiterate the core value, e.g., "grow your business with design-forward marketing"*] without the complexity.
Ready to see it in action? Explore [*Product Name*] and see what you can create.
[Link to Your Product Page]
Cheers,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: See what [*Customer Name*] accomplished
Hi [*First Name*],
We wanted to share a quick story from [*Customer Name*], who was looking to [*describe the customer's initial challenge, e.g., "grow their email list without sacrificing design"*].
"[*Insert customer quote here. For example: 'I was struggling to create emails that looked professional. With [Product/Service], I designed a beautiful campaign in minutes and my audience loved it.'*]"
Stories like this are exactly why we built [*Product/Service*]. It’s designed to help you achieve [*describe the outcome, e.g., "marketing that looks as good as it performs"*].
If you're ready to see what you can accomplish, explore what's possible below.
[Link to Your Product/Sales Page]
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: Your special offer for [*Product/Service*] is expiring
Hi [*First Name*],
Just a quick reminder that your special offer for [*Product/Service*] is ending soon.
This is your chance to get [*describe the offer, e.g., "25% off your first year"*] and start creating [*describe the outcome, e.g., "emails your audience will love"*]. We created this offer to help you get access to the tools you need to [*reiterate the core value, e.g., "grow your business with beautiful design"*].
The offer expires on [*End Date*], so don't wait too long.
Claim your discount at the link below.
[Link to Your Offer Page]
Cheers,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
With these five persuasive email templates in your toolkit, Flodesk provides the platform to bring them to life. We offer intuitive email marketing tools designed for small businesses, making it effortless to grow and monetize your email list. You can create, send, and automate emails that truly engage your audience and drive revenue, with no need for coding or design experience.
Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. Our platform includes an intuitive email builder, powerful automations, and well-designed forms. We give you everything you need for brilliant email marketing, without the usual complexity.
With these templates, you have the foundation for crafting emails that resonate with your audience. The right structure allows you to communicate your message clearly and effectively.
Flodesk gives you the tools to bring these templates to life with intuitive design and automation. Sign up to start creating emails that engage your subscribers.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
