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Personalized Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for personalized messages that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective personalized emails.

What should go into Personalized emails?

A good personalized email stands out by addressing the recipient by name and tailoring the content to their specific interests or past interactions. This approach makes the email feel more relevant and engaging, increasing the likelihood of a positive response.

  • Subject Line: Capture attention with a personalized subject line, such as "John, check out your exclusive offer!"
  • Greeting: Use the recipient's name in the greeting, like "Hi Sarah," to create an immediate connection.
  • Relevant Content: Include information or offers that are specifically relevant to the recipient's past behavior or preferences, such as "We noticed you loved our summer collection, so here are some new arrivals just for you."
  • Call to Action: Encourage action with a personalized call to action, like "Explore your recommendations" or "Claim your discount, Alex."
  • Closing: End with a friendly and personalized closing, such as "Looking forward to seeing you soon, Emma!"

Let's jump into it and explore 10 fantastic examples of personalized emails that hit the mark!

10 Personalized Email Examples

1) KULFI

KULFI

KULFI's "Bye Summer 🥲" email stands out with its engaging subject line and personalized content, making it a prime example of effective email marketing. By addressing the seasonal transition and likely tailoring the message to the recipient's past interactions, it creates a relevant and timely connection that resonates with the audience.

2) New Balance

New Balance

New Balance's "Welcome to New Balance" email effectively engages new subscribers by warmly welcoming them to the brand and providing tailored content that resonates with their interests. This personalized approach not only makes the recipient feel valued but also sets the stage for a strong customer relationship from the very first interaction.

3) Lincoln

Lincoln

Lincoln's email promoting the 2024 Lincoln Nautilus® SUV effectively highlights the vehicle's personalized features, making it a compelling example of tailored communication. By focusing on how the SUV can customize every moment, the email resonates with customers who value personalized experiences and advanced features in their vehicles.

4) Shift Robotics

Shift Robotics

Shift Robotics is a company focused on personalized mobility solutions, aiming to revolutionize how individuals move through their daily lives. The email titled "Tailored to You: The Future of Personalized Mobility" stands out because it customizes the content to the recipient's interests and needs, making the message more engaging and relevant.

5) Everlywell

Everlywell

Everlywell is a company that provides at-home lab tests and digital results for various health-related concerns, including food-related symptoms. The email was effective because it directly addresses a specific health concern that many people experience, making the subject line clear and immediately relevant to recipients who might be dealing with such issues.

6) Spotify

Spotify

Spotify is a digital music service that gives you access to millions of songs and allows users to discover, manage, and share music. The email is personalized because it targets users who are likely fans of Tate McRae, offering them an opportunity to purchase tickets. This kind of targeted content increases engagement and conversion rates by catering to the specific interests of the recipient.

7) Visit Greenville SC

Visit Greenville SC

Visit Greenville SC is an organization that promotes tourism and travel to Greenville, South Carolina, by creating content and campaigns to attract visitors to explore the various attractions and adventures available in the area. The email titled "Follow the Path—Choose Your Greenville Adventure!" is effective because it likely offers personalized recommendations and options for different types of adventures in Greenville, catering to the diverse interests of potential visitors, making the recipient feel that the email is tailored to their preferences and increasing engagement.

8) Daily Drop

Daily Drop

Daily Drop is a travel newsletter that claims to be the best on earth, providing curated travel content to its subscribers. The email is a good example of personalized communication because it uses an engaging subject line and clear branding, making the recipient feel welcomed and valued right from the start.

9) Natalist

Natalist

Natalist's email titled "Guess what? It’s quiz time!" stands out with its engaging subject line that immediately captures the reader's curiosity. The clean and organized layout, combined with a readable sans-serif font, makes the email visually appealing and easy to navigate, enhancing the overall user experience.

10) Untamed

Untamed

Untamed offers personalized cat food menus tailored to meet the specific dietary needs of your feline friend. The email stands out as a great example of personalized marketing by focusing on customization, ensuring that the content is directly relevant to the recipient's preferences and their cat's unique requirements, thereby increasing engagement and satisfaction.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning personalized emails that captivate your audience. Its intuitive design tools and user-friendly interface empower you to create visually appealing, customized messages that resonate with each recipient, making your email marketing both effective and beautiful.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE