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10 Order Email Examples and Tips

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In this article, you'll find 10 email examples for order confirmations that have been sent to customers by various companies. Seeing these examples can help you create effective and visually appealing order emails for your own business.

What should go into order emails?

A good order email is clear, concise, and visually appealing, ensuring customers feel confident about their purchase. It should include essential details like order confirmation, shipping information, and customer support, all presented in a friendly and professional tone.

  • Order Confirmation: Start with a warm greeting and a clear confirmation of the order. Phrases like "Thank you for your purchase!" or "Your order has been successfully placed!" set a positive tone.
  • Order Details: Provide a detailed summary of the items purchased, including product names, quantities, and prices. Use phrases like "Here are the details of your order:" or "You ordered the following items:"
  • Shipping Information: Clearly state the shipping method and estimated delivery date. Examples include "Your order will be shipped via [Shipping Method]" or "Expected delivery date: [Date]."
  • Customer Support: Offer easy access to customer support for any questions or issues. Use phrases like "Need help? Contact our support team at [Email/Phone]" or "We're here to assist you with any concerns."
  • Personal Touch: Add a personal touch by including the customer's name and a thank you note. For instance, "Thank you, [Customer Name], for shopping with us!" or "We appreciate your business, [Customer Name]!"
  • Call to Action: Encourage further engagement with a call to action, such as "Track your order here" or "Visit our store for more great products."

Let's jump into it!

1. Legal Zoom

Legal Zoom is a company that provides online legal services to individuals and businesses, offering a variety of legal documents and services, including business formation, estate planning, and intellectual property protection. The email from Legal Zoom is a good order email because it is clear, concise, and provides a strong call to action, encouraging the recipient to complete their order.

2. Karst

Karst is a company that specializes in creating eco-friendly stationery products, including planners. The email from Karst is a good order email because it effectively engages customers with a clear call to action, encouraging them to pre-order their planner, and provides all necessary details in a visually appealing format.

3. Dick's Sporting Goods

Dick's Sporting Goods is a retailer that specializes in sporting goods and outdoor equipment, offering a wide range of products for various sports and outdoor activities. The email from Dick's Sporting Goods is a good example of a "Thank you for your order!" email because it acknowledges the customer's purchase, which helps build a positive relationship and reinforces customer satisfaction.

4. Native Instruments

Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing. The email stands out as an order email because it effectively highlights the pre-order opportunity for Komplete 15, using a clear call to action and visually appealing design to engage customers.

5. Ubisoft

Ubisoft is a well-known video game company that creates and publishes a variety of popular games, recognized for its engaging gameplay and immersive gaming experiences. The company did a good job with this email by using an enticing subject line, "The wait is over: get a first look at the gameplay!", which generates excitement and anticipation among recipients, encouraging them to open the email and engage with the content.

6. RNWY

RNWY is a company that sent an email titled "Ready to order?" which stands out for its clear and engaging content. This order email is particularly notable for its concise presentation of essential information, making it easy for recipients to understand and act upon their purchase.

7. Travelodge

Travelodge is a hotel chain that provides affordable accommodations. The email is effective because it offers clear and concise information about the booking, including the location (Birmingham Central), the date (June 23, 2024), and the booking reference number (#6500500000), making it easy for the recipient to understand and manage their booking.

8. Curly Wolf

Curly Wolf is a company that offers a variety of grooming products for men, focusing on quality and craftsmanship. The order email from Curly Wolf is a good example because it includes a warm welcome message and a clear discount offer, making it easy for customers to feel valued and motivated to complete their purchase.

9. DoorDash

DoorDash is a food delivery service that connects customers with their favorite local and national restaurants. The email from DoorDash stands out due to its clean and modern design, featuring a bold title and easy-to-read font, which ensures that essential information is quickly accessible and visually appealing to the recipient.

10. UNIT 1 Gear

UNIT 1 Gear is a company that specializes in innovative and high-quality gear, as showcased in their "Welcome to the unit" email. This email stands out due to its clear and engaging content, which effectively welcomes new customers and provides essential information in a visually appealing format, making it easy for recipients to feel connected and informed about their purchase.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning order emails that captivate your customers. Its intuitive drag-and-drop interface empowers you to create visually appealing and personalized emails, ensuring every message is both beautiful and effective.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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