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10 Order Confirmation Email Examples and Tips

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In this article, you'll find 10 email examples for order confirmation that have been sent to customers from various companies. Seeing these examples can help you understand what works best before you create your own, ensuring clarity and a pleasing design for your recipients.

What should go into order confirmation emails?

A good order confirmation email is clear, concise, and visually appealing, ensuring the customer feels confident about their purchase. It should include essential details like order summary, shipping information, and customer support contact, all presented in a friendly and engaging tone.

  • Order Summary: Provide a detailed breakdown of the items purchased, including product names, quantities, and prices. Phrases like "Here's what you ordered" or "Your purchase details" work well.
  • Shipping Information: Clearly state the shipping address and estimated delivery date. Use phrases like "Shipping to" and "Expected delivery by" to keep it straightforward.
  • Payment Confirmation: Confirm the payment method and amount charged. Phrases such as "Payment received" or "You've been charged" help reassure the customer.
  • Customer Support: Offer easy access to customer support with contact details or a direct link. Use friendly language like "Need help?" or "Contact us anytime."
  • Thank You Note: Express gratitude for the purchase to build a positive relationship. Simple phrases like "Thank you for your order!" or "We appreciate your business" can make a big difference.
  • Next Steps: Inform the customer about what happens next, such as tracking their order or receiving updates. Phrases like "Track your order" or "We'll keep you updated" are effective.

Let's jump into it!

1. Travelodge

Travelodge is a hotel chain that provides affordable accommodations, and their booking confirmation email effectively confirms a reservation at Birmingham Central on June 23, 2024. This email is a good example because it offers clear and concise information about the booking details, including the location, date, and booking reference number, while also providing an easy way to manage the booking online, enhancing the overall user experience.

2. UNIT 1 Gear

UNIT 1 Gear's order confirmation email stands out for its clear and engaging presentation of essential purchase details, making it easy for customers to understand their order status. The email's well-organized layout and friendly tone help build trust and ensure a positive post-purchase experience.

3. Magic Molecule

Magic Molecule's order confirmation email excels in providing customers with a clear and concise summary of their purchase, including essential details like order number, items purchased, and delivery information. Its well-organized layout and friendly tone ensure a seamless and reassuring post-purchase experience for customers.

4. Piecework

Piecework's order confirmation email stands out for its vibrant and visually appealing design, which immediately captures the recipient's attention. The email effectively combines clear and concise order details with engaging visuals, ensuring a delightful and informative post-purchase experience for customers.

5. Poppi

Poppi's email, titled "Ready to Make Your Summer Juicy," effectively captures the essence of their brand with vibrant visuals and a playful tone that resonates with their audience. The company excels in this email by providing clear and engaging content that not only highlights their product but also creates an enjoyable and memorable experience for the recipient.

6. DoorDash

DoorDash's order confirmation email for "Smiles Davis from Ozzy's Apizza" is a prime example of clarity and user-friendliness. The email provides a straightforward summary of the order, including delivery details and a clear call-to-action for tracking the order, ensuring a seamless and reassuring experience for the customer.

7. Explorer

Explorer's order confirmation email, titled "Welcome Fellow Explorer," effectively combines a warm and inviting tone with clear and concise order details, ensuring customers feel valued and informed. Its well-organized layout and engaging content make it easy for recipients to understand their purchase status, enhancing the overall post-purchase experience.

8. ASOS

ASOS, an online fashion and cosmetic retailer, excels in its order confirmation email by providing a clear and concise summary of the purchase, including essential details like order number, items purchased, and delivery information. The email's well-organized layout and friendly tone ensure a seamless and reassuring post-purchase experience for customers.

9. Crocs

Crocs' order confirmation email, titled "We got your order. (You have great taste!)," stands out with its clean and organized layout, making it easy for recipients to navigate and understand their purchase details. The email's engaging subject line and professional design elements, such as a prominent title and clear call-to-action buttons, contribute to a positive and reassuring post-purchase experience for customers.

10. Fidelity

Fidelity is a financial services company that provides a range of investment and trading services. Their order confirmation email stands out for its clear and concise presentation of trade details, ensuring customers have all the necessary information at a glance, which enhances trust and transparency in their transactions.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning order confirmation emails that not only provide essential purchase details but also captivate your customers with beautiful, customizable templates. Empower your brand with simplicity and aesthetic appeal, ensuring every email leaves a lasting impression.

What is Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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