Opt-In Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Opt-In that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier for you to create your own effective Opt-In emails.

What should go into Opt-In emails?

A good Opt-In email is clear and concise, offering a compelling reason for the recipient to subscribe while ensuring the value proposition is immediately evident. It should include a strong call-to-action and a visually appealing design that aligns with the brand's identity.

• Engaging Subject Line: Capture attention with phrases like "Join Our Exclusive Community" or "Unlock Special Benefits Today."
• Personalized Greeting: Use the recipient's name to create a personal connection, such as "Hi [Name], welcome to our community!"
• Clear Value Proposition: Clearly state what the subscriber will gain, for example, "Get the latest updates and exclusive discounts."
• Strong Call-to-Action: Use action-oriented language like "Subscribe Now" or "Join Us Today" to prompt immediate action.
• Visually Appealing Design: Incorporate brand colors, logos, and images to make the email aesthetically pleasing and on-brand.
• Easy Unsubscribe Option: Ensure there's a simple way to opt-out, such as "Click here to unsubscribe if you no longer wish to receive our emails."

Let's jump into it and explore 10 email examples of good Opt-In emails!

10 Opt-In Email Examples

1) NBC

The NBC opt-in email features a visually appealing design with a clear call-to-action, inviting recipients to "Don't Miss Your Moment in Paris." Its simplicity and user-friendly layout make it easy for subscribers to understand the value proposition and take immediate action, ensuring a seamless and engaging user experience.

2) Fly By Jing

Fly By Jing's opt-in email stands out with its clean design and straightforward message, making it easy for recipients to understand the value of subscribing. The email's simplicity and user-friendly layout empower users to make a quick decision, enhancing the overall user experience.

3) Yellowbird Sauce

Yellowbird Sauce's opt-in email is a prime example of simplicity and user empowerment, featuring a clean design that makes it easy for recipients to understand the value of subscribing. The straightforward message and visually appealing layout ensure that users can quickly make an informed decision, enhancing their overall experience.

4) Chase Center

Chase Center's opt-in email features a clean and organized design, making it easy for recipients to navigate and understand the value of subscribing. Its straightforward message and visually appealing layout empower users to make a quick decision, enhancing their overall experience.

5) Auto Trader

Auto Trader is a leading online automotive marketplace that connects buyers and sellers of new and used cars. The company did a good job with this email by using a clean design and straightforward message, making it easy for recipients to update their preferences and stay informed, which enhances user empowerment and ensures a seamless experience.

6) Golden State Warriors

The Golden State Warriors' opt-in email features a clean and organized design, making it easy for recipients to navigate and understand the value of subscribing. Its straightforward message and visually appealing layout empower users to make a quick decision, enhancing their overall experience.

7) Penguin Classics

Penguin Classics' opt-in email features a clean and organized design, making it easy for recipients to navigate and understand the value of subscribing. Its straightforward message and visually appealing layout empower users to make a quick decision, enhancing their overall experience.

8) Refind

Refind's opt-in email features a clean and organized design, making it easy for recipients to navigate and understand the value of subscribing. Its straightforward message and visually appealing layout empower users to make a quick decision, enhancing their overall experience.

9) Animoto

Animoto's opt-in email is a great example of simplicity and user empowerment, featuring a clean design that makes it easy for recipients to understand the value of subscribing. The straightforward message and visually appealing layout ensure that users can quickly make an informed decision, enhancing their overall experience.

10) Archant

Archant is a company that sends opt-in emails to its users, focusing on empowering them to update their communication preferences. The email's clear subject line, "Update your preferences," combined with a clean and organized design, makes it easy for recipients to understand the value of subscribing and take immediate action, enhancing their overall experience.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning Opt-In emails that captivate your audience. Our intuitive platform empowers you to create clean, organized layouts that clearly convey your value proposition, ensuring a seamless and engaging user experience.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. Our platform empowers you to create clean, organized layouts that clearly convey your value proposition, ensuring a seamless and engaging user experience.

We hope this article has provided valuable insights into creating effective Opt-In emails. Ready to elevate your email marketing? Sign up for Flodesk today!