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10 Opt-In Email Examples and Tips

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In this article, you'll find 10 email examples for opt-in that have been successfully sent to customers by various companies. Seeing these examples can help you understand what works and inspire you to create your own effective and visually appealing opt-in emails.

What should go into opt-in emails?

A good opt-in email is visually appealing and clearly communicates the value of subscribing, using compelling language and a strong call-to-action. It should be concise, engaging, and designed to make the reader feel excited about joining your list.

  • Catchy Subject Line: Grab attention with phrases like "Join the Club" or "Unlock Exclusive Content."
  • Engaging Opening: Start with a friendly greeting or a question, such as "Hey there! Ready to get the best tips?"
  • Clear Value Proposition: Highlight what the subscriber will gain, like "Get weekly recipes and cooking tips straight to your inbox."
  • Strong Call-to-Action: Use action-oriented language like "Sign Up Now" or "Join Us Today" to prompt immediate action.
  • Visually Appealing Design: Incorporate clean layouts, attractive images, and easy-to-read fonts to make the email inviting.
  • Social Proof: Include testimonials or the number of current subscribers to build trust, such as "Join over 10,000 happy readers!"

Let's jump into it!

1. NBC

NBC is a major American television network known for its wide range of programming, including news, entertainment, and sports. The "Don't miss your moment in Paris" email from NBC is a good opt-in email because it features a compelling subject line that grabs attention and visually appealing content that engages recipients effectively.

2. Fly By Jing

Fly By Jing's opt-in email stands out with its vibrant design and clear messaging, making it an enticing invitation for recipients. The email effectively highlights the unique flavors and cultural richness of their products, encouraging readers to subscribe for exclusive content and offers.

3. Yellowbird Sauce

Yellowbird Sauce's opt-in email captivates with its bold visuals and straightforward messaging, making it an excellent choice for engaging potential subscribers. The email effectively communicates the unique value of their spicy condiments, encouraging readers to opt-in for exclusive updates and offers.

4. Chase Center

The Chase Center's opt-in email stands out with its sleek design and clear, engaging content that captures the essence of the venue. The email effectively highlights upcoming events and exclusive offers, making it an enticing invitation for recipients to subscribe and stay updated.

5. Auto Trader

Auto Trader is a company that specializes in automotive trading, offering services and updates for buying, selling, or trading vehicles. The email effectively encourages users to update their preferences, ensuring they receive relevant and timely information, which helps maintain user engagement and ensures that important updates are not missed.

6. Golden State Warriors

The Golden State Warriors are a professional basketball team based in San Francisco, known for their dynamic playing style and multiple NBA championships. Their opt-in email is a standout due to its sleek design and engaging content, which captures the excitement of the team's latest news and events, making it an appealing invitation for fans to subscribe.

7. Penguin Classics

Penguin Classics is a publisher known for its collection of classic literature, offering a wide range of timeless literary works from various authors. The opt-in email from Penguin Classics is effective because it acknowledges and thanks the user for signing up, creating a positive first impression and setting the stage for future engaging communications.

8. Refind

Refind is a service that sends curated content to its users, helping them discover and save articles and information relevant to their interests. The "Verify your email address" email from Refind is a good example of an opt-in email because it has a clear call to action and helps build trust by confirming the user's email address, ensuring that the communication reaches the right audience.

9. Animoto

Animoto, a company known for its video creation services, sent an email with the subject line "Did you still want to hear from us?" that stands out due to its clean and structured design. The email features a clear and engaging title, easy-to-read fonts, and a visually appealing layout that effectively captures the recipient's attention and encourages interaction.

10. Archant

Archant is a media company that specializes in producing local news and information across various platforms. Their "Update your preferences" email is a great opt-in email because it features a clear call to action and a user-friendly design, making it easy for recipients to customize their subscription preferences and stay engaged with relevant content.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning opt-in emails that captivate your audience and drive subscriptions. Its intuitive design tools empower you to craft visually appealing emails with ease, ensuring your message stands out and resonates with your readers.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE