In this article, you'll find 10 email examples for onboarding that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective onboarding emails.
A good onboarding email is clear, welcoming, and provides immediate value to the user, ensuring they feel supported and excited about the journey ahead. It should include personalized elements, a clear call-to-action, and easy access to resources or support.
Let's jump into it and explore 10 fantastic examples of onboarding emails that hit all the right notes!
Customer.io is a platform that enables businesses to send targeted emails, push notifications, and SMS messages based on customer behavior and interactions. The onboarding email from BEE Content Design Inc is effective because it is clear and direct, inviting the recipient to join Customer.io with essential information and a compelling call-to-action, ensuring a smooth transition into using the platform.
Lulu's onboarding email, titled "3 Steps to Your First Published Book," is a concise and effective guide for new authors. By breaking down the publishing process into three clear steps, it makes the daunting task of publishing a book seem manageable and achievable, ensuring that recipients feel supported and motivated to take action.
WeWork is a company that provides shared workspaces, community, and services for entrepreneurs, freelancers, startups, small businesses, and large enterprises. The email titled "More than just a pretty space" effectively onboards customers by highlighting the additional benefits and features of WeWork spaces beyond their aesthetic appeal, ensuring new users feel informed and excited about the comprehensive offerings.
Krink's onboarding email stands out by showcasing the unique ways artists use their products, creating an immediate connection with the creative community. This approach not only highlights the brand's value but also inspires new users to explore and engage with Krink's offerings, making the onboarding process both informative and motivating.
Leaf Shave is a company dedicated to providing sustainable shaving solutions by offering razors that eliminate the need for disposable plastic. Their onboarding email effectively communicates the environmental impact of traditional shaving products and highlights the benefits of switching to their eco-friendly alternatives, making it compelling and informative for new customers.
Doughp's onboarding email, titled "From Sobriety to Shark Tank," shares the inspiring journey of the founder, creating an immediate emotional connection with new users. By highlighting the brand's unique story and mission, the email not only engages recipients but also motivates them to become part of the Doughp community.
Kizik is a footwear company known for its innovative, hands-free shoes that combine style and convenience. Their onboarding email, titled "Step into the future of footwear 👟," is effective because it immediately captures attention with a futuristic theme and provides clear, compelling reasons to explore their unique product offerings.
G2 is a platform that provides user reviews and ratings for software and business services. The onboarding email is a good example because it is personalized with the recipient's name, "Smiles Davis," and includes a clear call-to-action encouraging the recipient to save the email and start commenting, making the process straightforward and engaging.
TUSHY's onboarding email, titled "Bit of a bidet scaredy butt?", effectively captures attention with its playful and humorous subject line. The email's clean design, featuring a modern font and well-organized layout, ensures that the message is both engaging and easy to read, making it a standout example of effective email communication.
Everlywell is a company that offers at-home lab tests and health insights, allowing individuals to take control of their health from the comfort of their homes. The onboarding email titled "5 reasons to join Everlywell+" is effective because it provides clear and compelling reasons for new users to join the Everlywell+ program, highlighting the benefits and features in a way that makes the value proposition easy to understand and encourages immediate action.
With Flodesk, you can effortlessly craft stunning onboarding emails that captivate and engage new users. Its intuitive design tools and beautiful templates empower you to create personalized, visually appealing emails that make a lasting impression, ensuring a smooth and welcoming start for your customers.
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.
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