Onboarding Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for onboarding that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective onboarding emails.

What should go into Onboarding emails?

A good onboarding email is clear, welcoming, and provides immediate value to the new user. It should include personalized content, a clear call-to-action, and helpful resources to ensure the user feels supported from the start.

• Warm Welcome: Start with a friendly greeting that makes the user feel valued. For example, "Welcome to our community!" or "We're thrilled to have you on board!"
• Introduction: Briefly introduce your company and what the user can expect. Phrases like "Here's what you can look forward to" or "Let us guide you through your first steps" work well.
• Clear Call-to-Action: Include a specific action you want the user to take next, such as "Complete your profile" or "Start your first project." Make it easy and straightforward.
• Helpful Resources: Provide links to tutorials, FAQs, or support contacts. Use phrases like "Need help? Check out our guide" or "Explore our resources to get started."
• Personalization: Use the user's name and tailor the content to their needs. For example, "Hi [Name], we noticed you signed up for [Service]. Here's how to make the most of it."
• Encouragement: End with an encouraging note to motivate the user. Phrases like "You're on your way to success!" or "We can't wait to see what you achieve!" can be effective.

Let's jump into it and explore 10 email examples of good onboarding emails!

10 Onboarding Email Examples

1) Customer.io

Customer.io offers a streamlined interface for navigating various email templates, making it easy to find the perfect fit for your needs. This onboarding email is effective because it provides a clear, welcoming message and guides the user through the next steps with a straightforward call-to-action, ensuring a smooth and engaging start.

2) Lulu

Lulu's onboarding email stands out with its clean design and clear steps, making it easy for new users to get started on their journey to publishing their first book. The email's simplicity and direct guidance empower users to take immediate action, ensuring a smooth and engaging onboarding experience.

3) WeWork

WeWork's onboarding email, titled "More than just a pretty space," effectively welcomes new users by highlighting the value and community beyond just the physical workspace. Its clean design and clear messaging make it easy for users to understand the benefits and take the next steps, ensuring a smooth and engaging start to their journey with WeWork.

4) Krink

Krink's onboarding email stands out with its visually appealing design and clear, concise messaging that immediately captures the user's attention. The email effectively empowers new users by providing straightforward steps and valuable resources, ensuring a smooth and engaging onboarding experience.

5) Leaf Shave

Leaf Shave is a company dedicated to providing sustainable shaving solutions, focusing on reducing plastic waste with their innovative razors. This onboarding email excels by using a clean design and clear messaging to effectively communicate the brand's mission, empowering users to make environmentally conscious choices right from the start.

6) Doughp

Doughp is a company with a compelling story of transformation, from sobriety to a successful appearance on Shark Tank. Their onboarding email, titled "From sobriety to Shark Tank," stands out with its engaging narrative and clear, welcoming message, making it easy for new users to connect with the brand and take the next steps in their journey.

7) Kizik

Kizik is a footwear company that focuses on innovative, hands-free shoes designed for convenience and style. Their onboarding email is effective because it uses a clean design and clear messaging to immediately engage new users, guiding them through the next steps with ease and ensuring a smooth start to their journey with Kizik.

8) G2

G2's onboarding email features a clean design and straightforward messaging, making it easy for new users to get started. The email empowers users by providing clear steps and valuable resources, ensuring a smooth and engaging onboarding experience.

9) TUSHY

TUSHY's onboarding email, titled "Bit of a Bidet Scaredy Butt," features a clean and engaging design that immediately captures the user's attention. The email's straightforward messaging and visually appealing layout make it easy for new users to understand the benefits and take the next steps, ensuring a smooth and engaging onboarding experience.

10) Everlywell

Everlywell is a health and wellness company that offers at-home lab tests for various health concerns, making it easy for users to take control of their health from the comfort of their homes. Their onboarding email stands out with its clean design and clear messaging, effectively communicating the benefits of joining Everlywell and empowering users to take the next steps with confidence and ease.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning onboarding emails that captivate your audience from the start. Our intuitive platform empowers you to design personalized, engaging emails with ease, ensuring a seamless and impactful onboarding experience for your new users.

Wrapping Up

Flodesk makes it easy to create visually stunning onboarding emails that captivate your audience from the start. Our platform is designed to help small businesses grow and monetize their email lists effortlessly, without the need for coding or design skills.

With Flodesk, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, our intuitive email builder, powerful automations, and beautiful forms provide everything you need for effective email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails with ease.