In this article, you'll find 10 email examples for onboarding that have been successfully used by various companies. Seeing these examples can help you understand what works and inspire you to create your own effective onboarding emails.
A good onboarding email is clear, welcoming, and provides immediate value to the user. It should include personalized content, a friendly tone, and actionable steps to help the user get started quickly.
Let's jump into it!
Customer.io is a platform that allows businesses to send targeted emails, push notifications, and SMS messages to their customers based on their behavior and interactions. The email invitation from BEE Content Design Inc to join Customer.io is a good onboarding email because it is clear, direct, and provides a straightforward call to action, inviting the recipient to enhance their customer communication strategies.
The email titled "3 Steps to Your First Published Book" from Lulu is an excellent onboarding email because it provides clear, actionable steps for new users to achieve their goal of publishing a book. This approach helps guide new users through the initial stages of using Lulu's services, making the process less daunting and more accessible.
WeWork is a company that provides shared workspaces, community, and services for entrepreneurs, freelancers, startups, small businesses, and large enterprises. The email titled "More than just a pretty space" from WeWork is effective for onboarding customers because it highlights the unique value propositions of WeWork's offerings, going beyond just the aesthetic appeal of the workspaces to delve into the additional benefits and services provided, thereby enhancing the onboarding experience and encouraging deeper engagement with the brand.
Krink, renowned for its high-quality art supplies, excels in its onboarding email by showcasing how artists use their products, creating an immediate connection with the target audience. This email stands out because it effectively combines visual appeal with a clear value proposition, making it both engaging and informative for new users.
Leaf Shave is a company dedicated to creating sustainable shaving solutions, offering razors that are designed to reduce plastic waste. The email from Leaf Shave effectively captures attention by highlighting the environmental impact of traditional shaving products and presenting their eco-friendly alternatives, making it both informative and compelling for the audience.
Doughp is a company that specializes in edible cookie dough. The onboarding email titled "From sobriety to Shark Tank..." is compelling because it uses a powerful narrative to connect with the audience, making the brand's story both relatable and inspiring.
Kizik is a footwear company that emphasizes innovative shoe designs, as suggested by the email subject "Step into the future of footwear 👟". The onboarding email is effective because it captures attention with a futuristic and engaging subject line, highlighting the innovative nature of Kizik's products and using an emoji to make the email stand out in the inbox.
G2's onboarding email, featuring the subject "Smiles Davis, G2 Profile," is a standout example because it immediately engages the recipient by addressing them personally and highlighting their profile. This approach not only makes the user feel valued but also encourages them to take action by exploring and enhancing their profile, fostering a sense of involvement and community from the start.
The email from TUSHY titled "Bit of a bidet scaredy butt?" stands out with its playful and engaging subject line, immediately capturing the reader's attention. The design is clean and modern, utilizing a sans-serif font that enhances readability, while the layout is well-organized, making it easy for recipients to navigate and absorb the information presented.
Everlywell offers at-home lab tests that empower individuals to take control of their health with ease and convenience. The onboarding email is effective because it clearly outlines the benefits of joining Everlywell, using a compelling list format to highlight key reasons, making it easy for new users to understand the value proposition quickly.
With Flodesk, you can effortlessly craft stunning onboarding emails that captivate and engage your audience from the get-go. Its intuitive design tools and beautiful templates empower you to create personalized, visually appealing emails that make a lasting impression, ensuring your new users feel welcomed and excited to dive in.
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.
Email examples sourced from reallygoodemails.com
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