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Newsletter Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for newsletters that have been sent to customers by various companies. Seeing these examples can help you understand effective design and content strategies before creating your own.

What should go into Newsletter emails?

A good Newsletter email is visually appealing and provides valuable, concise content that engages the reader. It should have a clear structure, personalized elements, and a compelling call-to-action to keep the audience interested and motivated.

  • Eye-Catching Subject Line: The subject line should grab attention immediately. Use phrases like "Don't Miss Out!" or "Exclusive Offer Inside!" to entice readers to open the email.
  • Personalized Greeting: Start with a personalized greeting to make the reader feel special. For example, "Hi [First Name], we have something exciting for you!"
  • Engaging Content: Provide valuable and relevant information. Use phrases like "Top Tips for Your Business" or "Latest Industry Trends" to keep the reader engaged.
  • Visual Appeal: Incorporate images, infographics, and a clean layout. Use phrases like "Check out our new look!" or "See our latest designs!" to make the email visually appealing.
  • Clear Call-to-Action: Include a strong call-to-action that encourages the reader to take the next step. Use phrases like "Shop Now," "Learn More," or "Join Us Today!"
  • Footer with Contact Information: Always include a footer with your contact information and social media links. Use phrases like "Stay Connected" or "Follow Us for More Updates."

Let's jump into it and explore 10 email examples of good Newsletter emails!

10 Newsletter Email Examples

1) GAF

GAF

GAF, a leading roofing materials manufacturer, introduces their new Timberline® UHDZ™ Shingles in a visually appealing and informative email. This newsletter email effectively captures attention with its clean design, engaging content, and clear call-to-action, making it a standout example of effective email marketing.

2) Headway

Headway

Headway's "Upgrade your investment goals" email stands out with its clean design and focused content, making it easy for readers to understand the benefits of upgrading their investment strategies. The email's clear call-to-action and visually appealing layout effectively engage the audience, encouraging them to take the next step in their investment journey.

3) Visit Utah

Visit Utah

Visit Utah's email titled "Uncover Northern Utah's Spookiest Secrets" is a captivating example of a newsletter that effectively engages customers. The intriguing subject line and seasonal theme draw readers in, while the content provides valuable insights into unique and interesting places to visit, making it an appealing and informative read for travel enthusiasts.

4) TurboTax

TurboTax

TurboTax's "October tax news: Deductions that affect you" email stands out with its timely and relevant information about tax deductions, which is crucial for its audience. The email's clear design and authoritative content make it both visually appealing and highly credible, effectively engaging readers and encouraging them to stay informed about important tax updates.

5) De Soi

De Soi

De Soi is a company that has sent out an email titled "On the road with Team De Soi ✈️," which is featured on a platform known for showcasing high-quality email campaigns. The company did a good job with this email by creating a visually appealing and engaging message that effectively communicates their brand's journey, making it a standout example in email marketing.

6) Wellhub

Wellhub

Wellhub's email titled "Descubra o que os funcionários realmente querem" is a prime example of a well-crafted newsletter. Its engaging content and visually appealing design make it a standout, providing valuable insights into employee desires and fostering a deeper connection with its audience.

7) Miro

Miro

Miro is a collaborative online whiteboard platform that allows teams to work together in real-time, offering various templates and widgets to enhance productivity and creativity. The email is effective because it highlights new and powerful features that can significantly enhance the user experience, keeping the audience informed about the latest updates and retaining their interest and engagement.

8) Designmodo

Designmodo

Designmodo is a company that creates design tools and resources, including email templates, for designers and developers. Their "New Black Friday & Cyber Monday Email Templates" newsletter is a good example because it features a clear subject line that directly informs the recipient about the content and includes a call to action that encourages user engagement and social sharing.

9) Legal Zoom

Legal Zoom

Legal Zoom's email titled "Start an LLC in 7 steps" is a prime example of effective email marketing. The email's clean design, clear and concise subject line, and organized layout make it easy for readers to follow the steps, while the use of a standard web-safe font ensures readability and professionalism.

10) Ford

Ford

Ford, a renowned automobile manufacturer, is now introducing energy solutions, as highlighted in their email titled "Do more than drive. Introducing Ford energy solutions." This email stands out due to its strong design, clear messaging, and effective communication of Ford's new initiatives, making it a prime example of a well-crafted newsletter email.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning newsletter emails is a breeze. Its intuitive drag-and-drop interface empowers you to design visually appealing emails effortlessly, ensuring your content not only looks professional but also engages your audience effectively. Plus, with customizable templates, you can maintain brand consistency while saving time.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE