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News Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for News that have been sent to customers by various companies. Seeing these examples can help you understand effective design and content strategies before creating your own News emails.

What should go into News emails?

A good News email is visually appealing and packed with concise, engaging content that keeps readers informed and excited about the latest updates. It should have a clear structure, eye-catching visuals, and a compelling call-to-action to drive reader engagement.

  • Attention-Grabbing Subject Line: Use phrases like "Breaking News," "Latest Updates," or "Don't Miss Out" to immediately capture the reader's interest.
  • Engaging Opening Paragraph: Start with a brief, impactful summary of the most important news. For example, "This week, we launched our new product line that will revolutionize your daily routine."
  • Visually Appealing Layout: Incorporate high-quality images, infographics, and a clean design to make the email easy to read and visually engaging.
  • Clear and Concise Content: Use bullet points, short paragraphs, and subheadings to break up the text and make the information easily digestible. Phrases like "Key Highlights" or "Top Stories" can help organize the content.
  • Compelling Call-to-Action: Encourage readers to take the next step with phrases like "Read More," "Learn More," or "Get Started Now."
  • Personalization: Address the reader by name and tailor the content to their interests. For example, "Hi [Name], we thought you'd love to hear about our latest updates in [Topic]."

Let's jump into it and explore 10 fantastic examples of News emails that hit all the right notes!

10 News Email Examples

1) Brooklyn Museum

Brooklyn Museum

The Brooklyn Museum is an art museum that hosts various events, including talks and exhibitions, engaging the community through diverse programming. The email is effective because it creates a sense of urgency by highlighting that it is the last chance to get tickets for the "Brooklyn Talks" event, driving immediate action from recipients.

2) GAF

GAF

GAF, a leading company in roofing products, introduces their new Timberline® UHDZ™ Shingles in a well-crafted email. This email stands out due to its clear subject line and engaging content, effectively communicating the launch of their innovative product to the audience.

3) NiemanLab

NiemanLab

NiemanLab is a source of news and information focusing on journalism and media industry trends. The email is effective for delivering news to customers because it provides specific, relevant information about the media industry, such as the performance of The Guardian’s European edition, and is well-structured, making it easy for readers to understand the key points quickly.

4) Headway

Headway

Headway's email, titled "Upgrade your investment goals," effectively captures attention with its clear and compelling subject line, promising valuable updates on investment strategies. This email stands out due to its well-structured content and visually appealing design, making it both informative and engaging for recipients.

5) 4Knines

4Knines

4Knines is a company that specializes in high-quality pet products, particularly focusing on durable and comfortable car seat covers for dogs. The email titled "🥳 We've Got Big News!" effectively captures attention with its celebratory subject line and engaging content, making it clear and exciting for recipients to learn about the latest updates from the company.

6) Visit Utah

Visit Utah

Visit Utah's email titled "Uncover Northern Utah's Spookiest Secrets" captivates readers with its intriguing subject line and engaging content, inviting them to explore the eerie side of Northern Utah. The email's structured layout and compelling visuals make it easy for recipients to navigate and absorb the information, driving interest and engagement.

7) Visit Utah

Visit Utah

Visit Utah is an organization that promotes tourism in Utah, highlighting various attractions and activities available in the state. The email is effective because it captures the reader's interest with a compelling subject line, "Uncover Northern Utah's Spookiest Secrets," which piques curiosity and encourages readers to explore Northern Utah's unique and spooky attractions.

8) Wellhub

Wellhub

Wellhub is the sender of the email titled "Descubra o que os funcionários realmente querem," which translates to "Discover what employees really want." This email stands out due to its clear and engaging subject line that addresses a relevant topic for its audience, making it a compelling example of a News email.

9) Wellhub

Wellhub

Wellhub's email titled "Descubra o que os funcionários realmente querem" stands out with its clean design and engaging content. The use of a clear, bold title and well-structured layout makes it easy for recipients to quickly grasp the key message, while the visually appealing elements enhance the overall readability and engagement.

10) Miro

Miro

Miro is a platform that offers powerful templates and widgets, enhancing collaborative and creative processes for its users. The email titled "What’s New: Some seriously powerful templates and widgets" is a great News email because it effectively introduces new features with an engaging and informative subject line, capturing the recipient's attention and encouraging them to explore the latest updates.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning News emails that captivate your audience. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing emails that are both engaging and easy to read. Elevate your email marketing game with Flodesk's simplicity and aesthetic charm!

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE