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10 News Email Examples and Tips

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In this article, you'll find 10 email examples for news that have been sent to customers from various companies. Seeing these examples can help you understand what works best, making it easier to create your own engaging and visually appealing news emails.

What should go into news emails?

A good news email is concise and visually engaging, capturing the reader's attention with a compelling headline and clear, relevant content. It should also include strong calls to action and personalized elements to make the news feel directly relevant to the recipient.

  • Compelling Headline: Grab attention with phrases like "Breaking News" or "Latest Update" to ensure the reader knows the email contains important information.
  • Engaging Visuals: Use images, infographics, or videos to make the content more appealing and easier to digest.
  • Clear and Relevant Content: Keep the text concise and to the point, focusing on the most important details. Use phrases like "In summary" or "Key points" to highlight essential information.
  • Strong Call to Action: Encourage readers to take the next step with phrases like "Read more," "Learn more," or "Get the full story."
  • Personalization: Make the news feel relevant to the recipient by using their name or referencing their interests. For example, "Hi [Name], we thought you'd be interested in this update."
  • Easy Navigation: Use clear sections and bullet points to make the email easy to scan. Phrases like "In this email" or "Here's what you'll find" can help guide the reader.

Let's jump into it!

1. Brooklyn Museum

The Brooklyn Museum is an art museum located in Brooklyn, New York, known for its diverse and extensive collection of art and cultural artifacts. The email effectively promotes the "Brooklyn Talks" event by creating a sense of urgency with phrases like "last chance to get tickets," and it is well-structured with clear calls to action, making it easy for recipients to understand the message and take the desired action.

2. GAF

GAF, a company specializing in roofing products, introduces their new Timberline® UHDZ™ Shingles in a well-crafted email. This email is effective because it highlights an innovative product launch, capturing the reader's interest with clear, concise information and a strong call to action, making it easy for recipients to understand the significance of the new offering and take the desired next steps.

3. NiemanLab

NiemanLab is a source of news and analysis about the future of journalism, focusing on innovations and trends in the media industry. The email is effective for conveying news to customers because it highlights a significant achievement in a clear and concise manner, with an informative subject line that grabs attention and well-structured content that provides valuable insights into the media industry.

4. Headway

Headway's email, titled "Upgrade your investment goals," stands out as a news email due to its clear and actionable subject line, which immediately informs recipients of the email's purpose. The email's design and content effectively guide readers towards enhancing their investment strategies, making it both informative and engaging.

5. 4Knines

4Knines, a company specializing in high-quality pet products, effectively captures attention with their email titled "🥳 We've Got Big News!" The email excels by using an engaging and celebratory subject line, making it stand out in the recipient's inbox and encouraging them to open it to learn more about the exciting news.

6. Visit Utah

Visit Utah's email titled "Uncover Northern Utah's Spookiest Secrets" captivates readers with its intriguing and seasonal content, making it a standout news email. By tapping into the curiosity and excitement around haunted locations, it effectively engages the audience and encourages them to explore the mysterious attractions of Northern Utah.

7. Visit Utah

Visit Utah's email titled "Uncover Northern Utah's Spookiest Secrets" effectively captures interest with its intriguing subject line, encouraging readers to explore the mysterious attractions of Northern Utah. The email's seasonal and captivating content makes it a standout, engaging the audience and driving curiosity about the region's haunted locations.

8. Wellhub

Wellhub's email, titled "Descubra o que os funcionários realmente querem," captures attention with its clear and engaging subject line, immediately informing recipients of the email's purpose. The email excels by providing concise and relevant content, making it easy for readers to understand the key message and take the desired action.

9. Wellhub

Wellhub's email, titled "Descubra o que os funcionários realmente querem," stands out with its clean and modern design, featuring a bold and engaging headline that immediately captures attention. The use of a clear and readable font, combined with well-structured content and visually appealing elements, makes the email both attractive and easy to navigate, ensuring that the key message is effectively communicated to the recipients.

10. Miro

Miro is a collaborative online whiteboard platform designed to help teams work together more effectively. The email from Miro stands out by highlighting powerful new templates and widgets, engaging users with content that showcases features aimed at enhancing productivity and collaboration.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning news emails that captivate your audience with beautiful, customizable templates. Empower yourself to design emails that not only look amazing but also deliver your message clearly and effectively, ensuring your news stands out in any inbox.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE