Pitching your brand to the media can feel like a shot in the dark. To make it easier, we’ve gathered five different types of media pitch email templates you can use to connect with the press.
Working from a template provides a clear structure, freeing you up to focus on what really matters: your story.
<template>
Subject: Launching [*Product Name*]: A new tool for [*their audience*]
Hi [*Journalist’s Name*],
I’m reaching out because I’ve been following your work on [*mention their beat, e.g., small business technology*] and thought our news might be a great fit for your readers. Your recent article on [*mention a specific article*] was particularly insightful.
On [*Launch Date*], my company, [*Your Company Name*], is launching [*Product Name*]. It’s a new [*describe the product, e.g., email marketing platform*] designed to help [*target audience, e.g., creative entrepreneurs*] solve [*a specific problem*]. We created it because we saw a need for a tool that was both powerful and simple to use, without the steep learning curve of other platforms.
We believe [*Product Name*] is different because of its focus on [*key differentiator, e.g., intuitive design or a specific feature*]. We’ve packed everything your audience needs to [*achieve a key goal*] into a clean, focused interface.
I’ve prepared a press kit with high-resolution images, founder bios, and a fact sheet. I would also be happy to provide you with an exclusive demo and a free account to explore it for yourself.
Would you be interested in covering the launch?
Best,
[*Your Name*]
[*Your Title*]
[*Your Company Name*]
[*Link to Your Website*]
</template>
<template>
Subject: Invitation: [*Event Name*] on [*Date*]
Hi [*Journalist’s Name*],
I'm writing to personally invite you to [*Event Name*], an exclusive event we're hosting on [*Date and Time*] at [*Location/Virtual Link*]. I’ve been following your coverage of [*mention their beat, e.g., the creator economy*] and thought the conversations we're starting at this event would be right up your alley.
At [*Event Name*], we'll be [*briefly describe the event's purpose, e.g., unveiling a new study on small business trends, hosting a panel with industry leaders*]. You'll have the opportunity to connect with [*mention key attendees, e.g., founders, creators, industry experts*] and get a first look at [*mention any exclusive announcements or content*].
We believe this is a valuable story for your audience because [*explain the relevance, e.g., it provides fresh data on a trending topic*].
We have a press pass reserved for you. Would you be interested in attending? Please let me know, and I can send over the official invitation and a full agenda.
Best,
[*Your Name*]
[*Your Title*]
[*Your Company Name*]
[*Link to Your Website*]
</template>
<template>
Subject: Source for your story on [*mention their beat or a relevant topic*]
Hi [*Journalist’s Name*],
I’m reaching out because I follow your work on [*mention their beat, e.g., the creator economy*] and thought an expert I represent could be a valuable source for your upcoming articles. Your recent piece on [*mention a specific article*] was especially relevant.
Our founder, [*Expert’s Name*], has deep expertise in [*Expert's Area of Expertise, e.g., email marketing for small businesses*] and can offer a clear perspective on how [*their audience, e.g., independent creators*] can [*achieve a goal, e.g., grow their audience*].
Specifically, [*He/She/They*] can speak to topics like:
Given your focus on [*reiterate their beat*], I thought [*Expert’s Name*]’s insights could provide a fresh angle for your readers. Would you be open to a brief introductory call or an interview?
Best,
[*Your Name*]
[*Your Title*]
[*Your Company Name*]
[*Link to Your Website*]
</template>
<template>
Subject: FOR IMMEDIATE RELEASE: [*Headline of Press Release*]
Hi [*Journalist’s Name*],
I’m writing to share an announcement from [*Your Company Name*] that I believe is a strong fit for your coverage of [*mention their beat, e.g., tools for creators*].
We have just announced [*briefly summarize the news, e.g., a new integration with Shopify*]. This update is designed to help [*target audience, e.g., independent businesses*] [*achieve a specific goal, e.g., seamlessly connect their email marketing with their online store*].
The full press release is pasted below for your convenience. You can also find our press kit with high-resolution assets and more details here: [*Link to Press Kit*].
We think this is an important development for your audience and are available for interviews. Please let me know if you have any questions.
Best,
[*Your Name*]
[*Your Title*]
[*Your Company Name*]
[*Link to Your Website*]
---
[*Headline of Press Release*]
[*City, State – Month Day, Year*] – [*Paste the body of your press release here. Start with a strong opening sentence that summarizes the announcement.*]
###
</template>
<template>
Subject: Story Idea: [*A compelling angle on a current trend*]
Hi [*Journalist’s Name*],
I’m a regular reader of your work on [*mention their beat, e.g., the future of work*] and your recent article on [*mention a specific article*] really stood out to me. It sparked an idea for a story that I think would be a great fit for your audience.
I’m seeing a compelling trend emerge: [*clearly state the story idea, e.g., how independent creators are building multi-million dollar businesses with intentionally small teams*]. This isn't just about a new tool or tactic, but a fundamental shift in how entrepreneurs are defining success, prioritizing sustainable growth over venture-backed scale.
From our vantage point at [*Your Company Name*], we have data that supports this narrative. We can also connect you with our founder, [*Expert’s Name*], who can offer a sharp perspective on this movement. More importantly, I can introduce you to several founders who are successfully building these types of businesses and can share their stories firsthand.
Does this sound like a story you might be interested in exploring? I’m happy to share more details.
Best,
[*Your Name*]
[*Your Title*]
[*Your Company Name*]
[*Link to Your Website*]
</template>
Once you've tailored these media pitch templates, Flodesk provides the platform to send them and manage your press outreach. We offer intuitive email marketing tools designed for small businesses, helping you grow your list and monetize your audience. You can create, send, and automate your campaigns without needing any coding or design experience.
Trusted by over 100,000 businesses, Flodesk helps beginners and experts send high-converting emails that look great. With our intuitive email builder, powerful automations, and beautiful forms, we give you everything you need for effective email marketing—all without the complexity.
These templates provide a clear framework for your media outreach, empowering you to tell your story with confidence.
When you’re ready to send your pitch, Flodesk has the tools to help you connect with the press. Sign up to start building your media relationships.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
