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Marketplace Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Marketplace that have been sent to customers from various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own emails.

What should go into Marketplace emails?

A good Marketplace email is visually appealing and personalized, featuring clear calls to action and relevant product recommendations. It should also include engaging content that resonates with the recipient's interests and shopping behavior.

  • Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], check out these new arrivals just for you!"
  • Engaging Subject Line: Use catchy and relevant phrases to grab attention. Examples include "Exclusive Deals Just for You!" or "New Products You’ll Love."
  • Clear Call to Action: Include a prominent button or link that encourages the recipient to take action. Phrases like "Shop Now" or "Discover More" work well.
  • Relevant Product Recommendations: Showcase items based on the recipient's past purchases or browsing history. For instance, "Based on your recent views, you might like these."
  • Visually Appealing Design: Use high-quality images and a clean layout to make the email aesthetically pleasing. Ensure that the design is mobile-friendly.
  • Exclusive Offers: Highlight any special discounts or promotions to entice the recipient. Phrases like "Limited Time Offer" or "Exclusive Discount Inside" can be effective.

Let's jump into it and explore 10 email examples of good Marketplace emails!

10 Marketplace Email Examples

1) Neighbor

Neighbor

The email from Neighbor, titled "Smiles Davis, we found these options you might like! 🎯," is a stellar example of a Marketplace email. It excels by offering personalized recommendations, which can significantly boost user engagement and satisfaction. The subject line is particularly effective, using the recipient's name and an emoji to grab attention and increase the likelihood of the email being opened.

2) Carvana

Carvana

Carvana's email, titled "We want YOUR car!", is a prime example of an effective Marketplace email. It directly addresses the recipient's potential interest in selling their car, creating a sense of urgency and personal relevance, while the subject line is direct and engaging, effectively capturing attention and prompting action.

3) Bubble

Bubble

Bubble's "Welcome to BUBBLE! 🙌" email is an excellent example of a Marketplace email because it effectively introduces new users to the platform, setting a positive tone for their experience. The email highlights key features and encourages further interaction, making it an engaging and informative touchpoint for customers.

4) Dovetail

Dovetail

Dovetail's email, titled "The Dovetail community is here: learn, connect, and explore 100+ templates," stands out as a Marketplace email by promoting a vibrant community platform where users can engage with over 100 templates. This approach not only highlights the extensive resources available but also encourages user interaction and participation, making it a compelling touchpoint for potential and existing customers.

5) Domestika

Domestika

Domestika is a platform that offers creative courses and a community for creative professionals and enthusiasts. The email from Domestika does a good job by warmly welcoming new users, making them feel appreciated and part of the community, while also including engaging content and a clear call-to-action to encourage further interaction.

6) Yelp

Yelp

Yelp's email, titled "The Spring Burger Edition," is a great example of a Marketplace email because it captures the reader's attention with a seasonal theme and mouth-watering imagery. The email effectively engages users by highlighting popular local burger spots, encouraging them to explore and review new places in their area.

7) Fiverr

Fiverr

Fiverr is a platform where freelancers can offer services to customers worldwide, allowing users to browse and purchase a wide range of services, from graphic design to digital marketing, writing, and more. The "Welcome to Fiverr!" email is effective because it serves as an introductory touchpoint for new users, helping them get acquainted with the platform by including essential information about how to get started, what services are available, and how to navigate the marketplace, thereby enhancing user engagement and retention.

8) Kickstarter

Kickstarter

Kickstarter is a platform that helps bring creative projects to life by enabling creators to seek funding from backers. The email titled "Working On It: Mastering the ask" is a good example of a Marketplace email because it engages recipients by focusing on the crucial aspect of mastering the art of asking for support, and includes clear calls to action, such as saving the email and sharing it on social media.

9) AppSumo

AppSumo

AppSumo's email, titled "Got a product you want to sell?", effectively captures attention with its direct and engaging subject line. The email's clean design, featuring a structured layout and a clear call to action, makes it easy for recipients to navigate and understand the message, enhancing overall user engagement.

10) Grommet

Grommet

Grommet's "Welcome to Grommet" email is a stellar example of a Marketplace email, effectively introducing new users to the platform with a warm and engaging tone. The email stands out by highlighting key features and benefits, encouraging recipients to explore and interact with the marketplace, thereby fostering a sense of community and belonging from the outset.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Marketplace emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing, personalized emails that drive engagement and conversions. Elevate your email marketing game with Flodesk's simplicity and aesthetic excellence!

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE