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Marketing Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for marketing that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own marketing emails.

What should go into Marketing emails?

A good marketing email is visually appealing, concise, and includes a clear call-to-action that encourages engagement. It should also be personalized to the recipient, making them feel valued and understood.

  • Attention-Grabbing Subject Line: Use phrases like "Exclusive Offer Just for You!" or "Unlock Your Special Discount Today!" to entice the reader to open the email.
  • Personalized Greeting: Start with "Hi [Name]," to make the recipient feel recognized and valued.
  • Engaging Content: Keep the message clear and concise, using phrases like "Discover our new collection" or "Don't miss out on this limited-time offer."
  • Clear Call-to-Action: Use strong, action-oriented language such as "Shop Now," "Get Started," or "Claim Your Discount" to guide the reader towards the desired action.
  • Visually Appealing Design: Incorporate eye-catching images and a clean layout to make the email aesthetically pleasing and easy to read.
  • Social Proof: Include testimonials or reviews with phrases like "See what our customers are saying" to build trust and credibility.

Let's jump into it and explore 10 fantastic examples of marketing emails that hit all the right notes!

10 Marketing Email Examples

1) Designmodo

Designmodo

Designmodo is a company that provides design resources and tools, including email templates, for designers and developers. The "New Black Friday & Cyber Monday Email Templates" email is a good marketing email because it is timely and relevant, focusing on significant shopping events and offering valuable new templates to help businesses create effective marketing campaigns during these peak periods.

2) beefree

beefree

Beefree's email with the subject line "24 hours left! RSVP today!" is a compelling marketing email because it effectively creates a sense of urgency, prompting recipients to take immediate action. The concise and direct call-to-action ensures that the message is clear and engaging, making it more likely for recipients to respond promptly.

3) EF Gap Year

EF Gap Year

EF Gap Year offers gap year experiences for students, providing opportunities to travel and explore the world. The email is effective for marketing because it directly addresses the recipient as a "future world traveler," which is engaging and aspirational, while the use of emojis adds a fun and modern touch, making the email more visually appealing.

4) Klaviyo

Klaviyo

Klaviyo is a platform that specializes in email marketing and automation, helping businesses to deliver personalized email campaigns. The email from Klaviyo stands out because it focuses on a crucial aspect of email marketing—email deliverability, ensuring that marketing emails reach their intended recipients, making it a valuable resource for marketers looking to improve their email campaigns.

5) Ubisoft

Ubisoft

Ubisoft is a renowned video game company known for creating and publishing popular games. The email with the subject line "The wait is over: get a first look at the gameplay!" effectively captures the recipient's attention by building anticipation and excitement, making it a standout example of engaging email marketing.

6) Liquid Death

Liquid Death

Liquid Death's email titled "Casket Cooler by Liquid Death x YETI" showcases a creative collaboration with YETI, known for its high-quality coolers. The unique product offering and intriguing subject line are designed to pique curiosity and engage the audience, making it a standout example of innovative marketing.

7) Pendleton Whisky

Pendleton Whisky

Pendleton Whisky is a brand known for producing high-quality whisky and engaging in promotional activities, such as their Father's Day giveaway. The marketing email is effective because it leverages a high-value giveaway (a Nexgrill Father’s Day Bundle worth over $1,600) to engage recipients, with an attention-grabbing subject line that directly addresses the potential value to the recipient, increasing open rates.

8) Ask Phill

Ask Phill

Ask Phill's email titled "Heat up your e-commerce: success strategies for the summer holidays" provides valuable insights and actionable tips for boosting e-commerce performance during the summer season. The engaging subject line and useful content make it a standout example of a marketing email that captures attention and delivers practical value to its audience.

9) Flowium

Flowium

Flowium specializes in email marketing, particularly for Amazon business owners looking to grow their businesses through effective email strategies. The email titled "Want to Grow Your Amazon Business with Email?" stands out due to its clean and organized layout, compelling subject line, and professional font, making it visually appealing and easy to read.

10) Google

Google

Google is a globally recognized technology company known for its search engine, advertising services, and various other internet-related products and services. The email titled "Marketing wisdom from the top" is a great marketing email because it promises valuable insights from a leading authority in the industry, making it highly appealing to marketers seeking expert advice and strategies.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning marketing emails that captivate your audience. Its intuitive drag-and-drop interface empowers you to design visually appealing emails without any coding skills, ensuring your message stands out and drives engagement.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE