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10 Marketing Email Examples and Tips

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In this article, you'll find 10 email examples for marketing that have been sent to customers from various companies. Seeing these examples can help you understand what works and inspire your own email designs.

What should go into marketing emails?

A good marketing email is visually appealing and personalized, capturing the recipient's attention with a compelling subject line and engaging content. It should also include a clear call-to-action that encourages the reader to take the next step.

  • Compelling Subject Line: Use phrases like "Exclusive Offer Just for You" or "Don't Miss Out on This Deal" to grab attention immediately.
  • Personalized Greeting: Start with "Hi [Name]," to make the email feel more personal and relevant to the recipient.
  • Engaging Content: Include interesting stories, customer testimonials, or unique selling points that resonate with the reader.
  • Clear Call-to-Action: Use strong, action-oriented phrases like "Shop Now," "Learn More," or "Get Started" to guide the reader on what to do next.
  • Visually Appealing Design: Incorporate high-quality images, consistent branding, and a clean layout to make the email aesthetically pleasing.
  • Footer with Contact Information: Ensure the footer includes your company's contact details and social media links for easy access.

Let's jump into it!

1. Designmodo

Designmodo offers a variety of email templates, including new Black Friday and Cyber Monday designs, which are visually appealing and easy to customize. This marketing email stands out due to its clean layout, high-quality images, and clear call-to-action, making it effective in capturing the recipient's attention and driving engagement.

2. beefree

Beefree's email with the subject "24 hours left! RSVP today!" is a prime example of effective marketing. The sense of urgency created by the subject line, combined with a visually appealing design and clear call-to-action, makes it highly engaging and likely to drive immediate responses from recipients.

3. EF Gap Year

EF Gap Year's email with the subject line "Hey future world traveler! 🛫🌏" is a great example of effective marketing. It engages recipients by addressing them as aspiring travelers and uses fun emojis to create a visually appealing and modern touch, making it likely to capture the attention of young individuals interested in travel and adventure.

4. Klaviyo

Klaviyo, a company specializing in email marketing and automation, stands out with its email titled "Need an Email Deliverability Refresher?" due to its clear and engaging content. The email's design and effectiveness in capturing the recipient's attention make it a notable example of successful marketing.

5. Ubisoft

Ubisoft is a well-known video game company that creates and publishes games. The email with the subject line "The wait is over: get a first look at the gameplay!" effectively engages recipients by creating anticipation and excitement, encouraging them to open the email and learn more about the gameplay. Ubisoft's use of a compelling subject line and engaging content makes this email a standout example of effective email marketing.

6. Liquid Death

The email from Liquid Death promotes their collaboration with YETI for a unique product called the "Casket Cooler." It features a bold and attention-grabbing subject line, creative visuals, and a compelling call-to-action, making it an engaging piece of marketing content. The email is designed to capture the audience's interest through its unconventional theme and partnership with a reputable brand.

7. Pendleton Whisky

Pendleton Whisky's email with the subject line "Hey, enter to win a Nexgrill Father's Day bundle worth over $1600" effectively captures attention with a compelling offer and a sense of urgency. The visually appealing design, combined with a clear call-to-action, makes it an engaging and effective piece of marketing content that encourages recipients to participate in the giveaway.

8. Ask Phill

Ask Phill's email titled "Heat Up Your E-commerce Success: Strategies for the Summer Holidays" is a standout example of marketing due to its timely and relevant content, which addresses the needs of e-commerce businesses during a critical sales period. The email's visually appealing design and clear call-to-action make it highly engaging, encouraging recipients to explore the strategies and apply them to boost their summer sales.

9. Flowium

Flowium's email titled "Want to Grow Your Amazon Business with Email?" stands out due to its clean and straightforward layout, which makes the content easy to digest. The compelling subject line and visually appealing design elements, such as a clear call-to-action and well-chosen fonts, contribute to its effectiveness in engaging recipients and driving action.

10. Google

Google's email titled "Marketing Wisdom from the Top" is a prime example of effective marketing. Its clean design, engaging content, and clear call-to-action make it highly effective in capturing the recipient's attention and driving engagement.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning marketing emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing and highly effective emails, even if you're not a design expert. Elevate your email marketing game with ease and confidence using Flodesk.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE