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Email Sequences

3 best launch email sequence templates for conversions

Table of contents

Launch Emails are a series of emails designed to build anticipation and excitement around a new product or service. They play a crucial role in marketing by engaging your audience and driving conversions.

Businesses can benefit from Launch Emails by creating buzz and ensuring a successful launch. In this article, we'll provide example sequences to help you get started.

Tips for writing launch email sequence

Creating an effective Launch Email Sequence requires a strategic approach to ensure your audience is engaged and excited about your new product or service. Here are some unique tips to help you craft a compelling sequence:

  • Set Clear Goals: Define what you want to achieve with your launch emails. Make sure your goals are Specific, Measurable, Achievable, Realistic, and Timely (SMART).
  • Identify Triggers: Use marketing automation to set up triggers that send emails based on user actions. This ensures your emails reach the right people at the right times.
  • Personalize Content: Tailor your emails with the customer's name and relevant product information. Personalization can significantly increase engagement and conversions.
  • Use a Countdown: Create urgency by including a countdown timer in your emails. This can encourage quicker decision-making and boost sales.
  • Segment Your Audience: Divide your audience into segments based on their behavior and preferences. This allows you to send more targeted and effective messages.

We have covered some Launch Email Sequence examples below to help you get started.

Types of launch email sequence we will cover

  1. Product Launch Email Sequence
  2. Course Launch Email Sequence
  3. Event Launch Email Sequence

3 examples of launch email sequence

3 emails - Product Launch Email Sequence

For an effective Product Launch Email Sequence, we recommend sending Email 2 on Day 3 and Email 3 on Day 7 to maintain momentum and keep your audience engaged.

Email 1:

<template>

Subject Line: Introducing Our New Product: [*Product Name*]

Hi [*First Name*],

We are thrilled to announce the launch of our latest product, [*Product Name*]. After months of hard work and dedication, we are excited to finally share it with you.

Our new [*Product Name*] is designed to [*briefly describe the main benefit or feature*]. Whether you're looking to [*mention a specific problem it solves or a need it fulfills*], this product is here to make your life easier and more enjoyable.

Here are a few key features of [*Product Name*]:

  • Feature 1: [*Brief description of feature 1*]
  • Feature 2: [*Brief description of feature 2*]
  • Feature 3: [*Brief description of feature 3*]

We believe that [*Product Name*] will exceed your expectations and become an essential part of your daily routine. To celebrate the launch, we are offering an exclusive discount for our early adopters. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your purchase.

Thank you for being a valued member of our community. We can't wait for you to experience [*Product Name*] and hear your feedback.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 2:

<template>

Subject Line: Don't Miss Out: Discover the Benefits of [*Product Name*]

Hi [*First Name*],

We hope you enjoyed learning about our new [*Product Name*] in our previous email. Today, we want to dive deeper into how this product can make a difference in your life.

Our team has designed [*Product Name*] with your needs in mind. Whether you're looking to [*mention a specific problem it solves or a need it fulfills*], this product offers a range of features that can help you achieve your goals.

Here are some additional benefits of [*Product Name*]:

  • Benefit 1: [*Brief description of benefit 1*]
  • Benefit 2: [*Brief description of benefit 2*]
  • Benefit 3: [*Brief description of benefit 3*]

We believe that [*Product Name*] will not only meet but exceed your expectations. To make it even easier for you to experience these benefits, we are extending our exclusive discount for a limited time. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your purchase.

Don't miss this opportunity to enhance your daily routine with [*Product Name*]. We are confident that you will love it as much as we do.

Thank you for being a valued member of our community. We look forward to hearing your feedback and seeing how [*Product Name*] makes a difference for you.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 3:

<template>

Subject Line: Last Chance: Experience [*Product Name*] Today!

Hi [*First Name*],

We hope you've enjoyed learning about our new [*Product Name*] over the past few days. As we wrap up our launch series, we wanted to remind you of the incredible benefits this product can bring to your life.

Our team has poured their heart and soul into creating [*Product Name*], ensuring it meets the highest standards of quality and functionality. Whether you're looking to [*mention a specific problem it solves or a need it fulfills*], this product is designed to help you achieve your goals effortlessly.

Here are some final highlights of [*Product Name*]:

  • Feature 1: [*Brief description of feature 1*]
  • Feature 2: [*Brief description of feature 2*]
  • Feature 3: [*Brief description of feature 3*]

Don't miss out on the opportunity to be one of the first to experience [*Product Name*]. Our exclusive discount for early adopters is still available, but only for a limited time. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your purchase.

Thank you for being a valued member of our community. We can't wait to hear how [*Product Name*] makes a difference in your life. If you have any questions or need assistance, please don't hesitate to reach out.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

4 emails - Course Launch Email Sequence

For an effective Course Launch Email Sequence, we recommend sending Email 2 on Day 2, Email 3 on Day 5, and Email 4 on Day 7 to keep your audience engaged and informed.

Email 1:

<template>

Subject Line: Unlock Your Potential: Introducing Our New Course

Hi [*First Name*],

We are excited to announce the launch of our latest course, [*Course Name*]. After months of preparation and dedication, we are thrilled to share this opportunity with you.

Our new course is designed to [*briefly describe the main benefit or feature*]. Whether you're looking to [*mention a specific problem it solves or a need it fulfills*], this course is here to help you achieve your goals and enhance your skills.

Here are a few key highlights of [*Course Name*]:

  • Module 1: [*Brief description of module 1*]
  • Module 2: [*Brief description of module 2*]
  • Module 3: [*Brief description of module 3*]

We believe that [*Course Name*] will provide you with the knowledge and tools you need to succeed. To celebrate the launch, we are offering an exclusive discount for our early enrollees. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your enrollment.

Thank you for being a valued member of our community. We can't wait for you to experience [*Course Name*] and hear your feedback.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 2:

<template>

Subject Line: Dive Deeper: Explore the Benefits of [*Course Name*]

Hi [*First Name*],

We hope you are as excited as we are about our new course, [*Course Name*]. In our previous email, we introduced you to the key highlights of the course. Today, we want to delve deeper into how this course can help you unlock your potential and achieve your goals.

Our team has meticulously designed [*Course Name*] to address your specific needs and challenges. Whether you're looking to [*mention a specific problem it solves or a need it fulfills*], this course offers a comprehensive approach to help you succeed.

Here are some additional benefits of enrolling in [*Course Name*]:

  • Benefit 1: [*Brief description of benefit 1*]
  • Benefit 2: [*Brief description of benefit 2*]
  • Benefit 3: [*Brief description of benefit 3*]

We believe that [*Course Name*] will not only meet but exceed your expectations. To make it even easier for you to experience these benefits, we are extending our exclusive discount for a limited time. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your enrollment.

Don't miss this opportunity to enhance your skills and achieve your goals with [*Course Name*]. We are confident that you will find immense value in this course.

Thank you for being a valued member of our community. We look forward to hearing your feedback and seeing how [*Course Name*] makes a difference for you.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 3:

<template>

Subject Line: Your Journey Begins: Master [*Course Name*] Today!

Hi [*First Name*],

We hope you're as excited as we are about our new course, [*Course Name*]. In our previous emails, we've shared the key highlights and benefits of the course. Today, we want to focus on how this course can be a game-changer for you.

Our team has designed [*Course Name*] to be comprehensive and user-friendly, ensuring that you can easily integrate the lessons into your daily routine. Whether you're looking to [*mention a specific problem it solves or a need it fulfills*], this course is structured to help you achieve your goals efficiently.

Here are some unique aspects of [*Course Name*] that set it apart:

  • Interactive Modules: Engage with the content through interactive modules that make learning enjoyable and effective.
  • Expert Guidance: Benefit from the insights and expertise of industry leaders who have contributed to the course material.
  • Community Support: Join a community of like-minded individuals who are on the same journey, providing support and motivation.

We believe that [*Course Name*] will not only meet but exceed your expectations. To make it even easier for you to experience these benefits, we are extending our exclusive discount for a limited time. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your enrollment.

Don't miss this opportunity to enhance your skills and achieve your goals with [*Course Name*]. We are confident that you will find immense value in this course.

Thank you for being a valued member of our community. We look forward to hearing your feedback and seeing how [*Course Name*] makes a difference for you.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 4:

<template>

Subject Line: Final Call: Transform Your Skills with [*Course Name*]

Hi [*First Name*],

We hope you've enjoyed learning about our new course, [*Course Name*], over the past few days. As we wrap up our launch series, we wanted to remind you of the incredible benefits this course can bring to your life.

Our team has poured their heart and soul into creating [*Course Name*], ensuring it meets the highest standards of quality and functionality. Whether you're looking to [*mention a specific problem it solves or a need it fulfills*], this course is designed to help you achieve your goals effortlessly.

Here are some final highlights of [*Course Name*]:

  • Interactive Modules: Engage with the content through interactive modules that make learning enjoyable and effective.
  • Expert Guidance: Benefit from the insights and expertise of industry leaders who have contributed to the course material.
  • Community Support: Join a community of like-minded individuals who are on the same journey, providing support and motivation.

Don't miss out on the opportunity to be one of the first to experience [*Course Name*]. Our exclusive discount for early enrollees is still available, but only for a limited time. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your enrollment.

Thank you for being a valued member of our community. We can't wait to hear how [*Course Name*] makes a difference in your life. If you have any questions or need assistance, please don't hesitate to reach out.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

5 Emails - Event Launch Email Sequence

For an effective Event Launch Email Sequence, we recommend sending Email 2 on Day 2, Email 3 on Day 4, Email 4 on Day 6, and Email 5 on Day 8 to keep your audience engaged and informed.

Email 1:

<template>

Subject Line: Join Us for an Unforgettable Event: [*Event Name*]

Hi [*First Name*],

We are thrilled to announce the launch of our upcoming event, [*Event Name*]. After months of planning and preparation, we are excited to invite you to join us for an experience you won't want to miss.

Our event is designed to [*briefly describe the main purpose or theme of the event*]. Whether you're looking to [*mention a specific benefit or experience the event offers*], this event is here to provide you with valuable insights and memorable moments.

Here are a few key highlights of [*Event Name*]:

  • Speaker 1: [*Brief description of speaker 1 and their topic*]
  • Workshop 1: [*Brief description of workshop 1*]
  • Networking Opportunities: [*Brief description of networking opportunities*]

We believe that [*Event Name*] will offer you a unique opportunity to connect, learn, and grow. To celebrate the launch, we are offering an exclusive early bird discount for our first registrants. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your registration.

Thank you for being a valued member of our community. We can't wait for you to join us at [*Event Name*] and hear your feedback.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 2:

<template>

Subject Line: Discover the Exciting Lineup at [*Event Name*]

Hi [*First Name*],

We hope you're as excited as we are about our upcoming event, [*Event Name*]. In our previous email, we introduced you to the key highlights of the event. Today, we want to give you a closer look at what you can expect and why you won't want to miss it.

Our event is designed to provide you with valuable insights and memorable experiences. Whether you're looking to [*mention a specific benefit or experience the event offers*], this event has something for everyone.

Here are some additional highlights of [*Event Name*]:

  • Speaker 2: [*Brief description of speaker 2 and their topic*]
  • Workshop 2: [*Brief description of workshop 2*]
  • Exclusive Sessions: [*Brief description of exclusive sessions*]

We believe that [*Event Name*] will offer you a unique opportunity to connect, learn, and grow. To make it even easier for you to join us, we are extending our exclusive early bird discount for a limited time. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your registration.

Don't miss this chance to be part of an unforgettable experience. We are confident that you will find immense value in attending [*Event Name*].

Thank you for being a valued member of our community. We look forward to seeing you at [*Event Name*] and hearing your feedback.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 3:

<template>

Subject Line: Get Ready: Exciting Sessions Await at [*Event Name*]

Hi [*First Name*],

We hope you're getting excited about our upcoming event, [*Event Name*]. In our previous emails, we've shared some of the key highlights and benefits of attending. Today, we want to give you a closer look at the exciting sessions we have lined up for you.

Our event is designed to provide you with valuable insights and memorable experiences. Whether you're looking to [*mention a specific benefit or experience the event offers*], this event has something for everyone.

Here are some of the sessions you can look forward to:

  • Session 1: [*Brief description of session 1*]
  • Session 2: [*Brief description of session 2*]
  • Session 3: [*Brief description of session 3*]

We believe that [*Event Name*] will offer you a unique opportunity to connect, learn, and grow. To make it even easier for you to join us, we are extending our exclusive early bird discount for a limited time. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your registration.

Don't miss this chance to be part of an unforgettable experience. We are confident that you will find immense value in attending [*Event Name*].

Thank you for being a valued member of our community. We look forward to seeing you at [*Event Name*] and hearing your feedback.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 4:

<template>

Subject Line: Don't Miss Out: [*Event Name*] is Just Around the Corner!

Hi [*First Name*],

We hope you're getting excited about our upcoming event, [*Event Name*]. In our previous emails, we've shared some of the key highlights and benefits of attending. Today, we want to give you a closer look at the exciting sessions we have lined up for you.

Our event is designed to provide you with valuable insights and memorable experiences. Whether you're looking to [*mention a specific benefit or experience the event offers*], this event has something for everyone.

Here are some of the sessions you can look forward to:

  • Session 1: [*Brief description of session 1*]
  • Session 2: [*Brief description of session 2*]
  • Session 3: [*Brief description of session 3*]

We believe that [*Event Name*] will offer you a unique opportunity to connect, learn, and grow. To make it even easier for you to join us, we are extending our exclusive early bird discount for a limited time. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your registration.

Don't miss this chance to be part of an unforgettable experience. We are confident that you will find immense value in attending [*Event Name*].

Thank you for being a valued member of our community. We look forward to seeing you at [*Event Name*] and hearing your feedback.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 5:

<template>

Subject Line: Last Chance to Register: [*Event Name*] is Almost Here!

Hi [*First Name*],

We hope you're as excited as we are about [*Event Name*]. The big day is just around the corner, and we don't want you to miss out on this incredible opportunity.

Our event is designed to provide you with valuable insights and memorable experiences. Whether you're looking to [*mention a specific benefit or experience the event offers*], this event has something for everyone.

Here are some final highlights of [*Event Name*]:

  • Keynote Speaker: [*Brief description of keynote speaker and their topic*]
  • Interactive Workshops: [*Brief description of workshops*]
  • Networking Opportunities: [*Brief description of networking opportunities*]

Don't miss this chance to be part of an unforgettable experience. Our exclusive early bird discount is still available, but only for a limited time. Use the code [*Discount Code*] at checkout to receive [*Discount Amount*] off your registration.

Thank you for being a valued member of our community. We can't wait to see you at [*Event Name*] and hear your feedback. If you have any questions or need assistance, please don't hesitate to reach out.

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

What about using Flodesk?

Flodesk

Using Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

When planning your launch email sequences, Flodesk makes it easy to create and automate your campaigns. Whether you're launching a product, course, or event, our platform ensures your emails are visually stunning and effective. With affordable and simple pricing, Flodesk is designed to help you achieve your marketing goals without breaking the bank.

Ready to elevate your email marketing game? Sign up for free at Flodesk and start creating beautiful, high-converting emails today. Join the community of over 100,000 businesses who trust Flodesk to simplify their email marketing efforts.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.