Just sold a property? It’s time to share the news. A “Just Sold” email is a key way for real estate agents to showcase their success and generate new leads.
Referring to a template gives you a solid starting point, making it easier to craft a beautiful and effective announcement without staring at a blank screen.
Go beyond the price tag. Did the home sell in a weekend? Did you get multiple offers above asking? Share a brief, compelling detail that highlights your success and makes the sale feel like a win for your client. It’s more engaging than just stating the facts.
Your email’s design matters. Use a beautiful, high-quality photo of the property as the centerpiece. This not only grabs attention but also showcases the kind of homes you represent. Let the visual do the talking first.
Decide what you want your reader to do next. Do you want them to get a free home valuation? Or maybe schedule a consultation? Make your call to action obvious and easy, like a simple button that says, “Find out your home’s value.”
Frame the sale in a way that benefits the reader. For neighbors, the sale impacts their own property value. For potential sellers, it shows what’s possible in the current market. Connect your success to their potential future success.
<template>
Subject: Welcome Home to [*Property Address*]!
Hi [*Client Name*],
Congratulations again on your new home. It was a pleasure guiding you through the process and helping you secure the keys to [*Property Address*].
As you begin to settle in, remember that my support doesn't end at the closing table. If you need recommendations for local services—from landscapers to locksmiths—please don't hesitate to ask. I have a list of trusted professionals I'm happy to share.
Wishing you countless happy memories in your new space.
All the best,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: A recent sale in [*Neighborhood Name*]!
Hi neighbor,
I’m writing to share an update on the local real estate market. The property at [*Property Address*] has just sold, and this news may affect the value of your own home.
This sale reflects the strong demand we're seeing in [*Neighborhood Name*]. If you’ve been curious about what your home is worth in the current market, now is a great time to find out.
I can prepare a complimentary analysis for you. There’s no obligation—just straightforward information to help you understand your investment.
Interested? Let me know.
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: A recent success story in [*Neighborhood Name*]
Hi [*Recipient Name*],
I wanted to share the story behind the recent sale of [*Property Address*]. My clients, [*Seller’s Names*], were hoping to [*mention client’s primary goal, e.g., sell quickly to relocate, find a buyer who would love the home*].
By focusing on [*mention your strategy, e.g., targeted marketing to the right buyers, highlighting the home’s unique features*], we were able to navigate the process smoothly and secure an offer that met their goals. It’s rewarding to help clients transition to their next chapter with confidence.
Your own real estate goals are just as important. If you’re thinking about what’s next for you, I’d be happy to discuss a strategy tailored to your home.
Let me know if you'd like to chat.
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: A standout sale in [*Neighborhood Name*]
Hi [*Recipient Name*],
I’m writing to share that the property at [*Property Address*] has just sold. This home captured attention with its [*mention a key feature, e.g., stunning chef’s kitchen, private backyard oasis*], which became a focal point for our marketing.
Homes with well-presented, unique features often resonate strongly with buyers. In this case, emphasizing the [*repeat key feature*] was essential to securing a great outcome for the sellers.
If your home has a feature you believe makes it special, that’s a powerful asset. I can help you understand how to best showcase it in the current market. Let me know if you’d like a complimentary analysis.
Best,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Know someone looking to move?
Hi [*Client Name*],
I’m so glad we were able to help you with the sale of [*Property Address*]. Working together was a great experience, and I hope you’re happy with the outcome.
My business is built on connections, and I’m always looking to help others achieve their real estate goals. If you know of any friends, family, or colleagues who are considering a move, I would appreciate an introduction. You can be sure I’ll offer them the same dedicated service I provided to you.
Thank you for your trust.
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
Now that you have these five “Just Sold” email templates, Flodesk provides the tools to put them into action. We offer intuitive email marketing for small businesses, designed to help you grow and manage your email list. You don't need coding or design experience to create, send, and automate emails that connect with your audience.
Our platform includes a straightforward email builder, effective automations, and well-designed forms, giving you all the necessary components for your email marketing without the usual complexity. Whether you're just starting out or have been doing this for years, Flodesk is built to help you send emails that look good and get results.
“Just Sold” emails are an effective way to turn a single closing into future business. The templates provided give you a clear framework to communicate your success and connect with your audience.
Now, put those templates to work with an email platform designed for impact and ease of use. Sign up for Flodesk to start sending emails that build your brand and your client list.
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