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10 Interactive Email Examples and Tips

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In this article, you'll find 10 email examples of interactive designs that have been successfully sent to customers by various companies. Seeing these examples can help you understand what works and inspire your own creations, ensuring your emails are both engaging and effective.

What should go into interactive emails?

A good interactive email captivates the reader with dynamic elements like clickable buttons, embedded videos, and real-time polls, making the experience more engaging and memorable. The most important aspects are seamless functionality, visually appealing design, and clear calls to action that encourage user interaction.

  • Eye-Catching Subject Line: Use phrases like "Don't Miss Out!" or "Exclusive Interactive Content Inside!" to grab attention right away.
  • Engaging Visuals: Incorporate high-quality images, GIFs, or videos that are relevant and visually appealing to keep the reader interested.
  • Interactive Elements: Include clickable buttons, surveys, or quizzes to make the email more engaging. For example, "Click Here to Vote" or "Take Our Quiz."
  • Clear Call to Action: Use strong, action-oriented language like "Shop Now," "Learn More," or "Get Started" to guide the reader on what to do next.
  • Personalization: Address the recipient by name and tailor the content to their preferences. For instance, "Hi [Name], we thought you'd love this!"
  • Mobile Optimization: Ensure the email looks great on all devices by using responsive design techniques. Phrases like "Swipe to Explore" can enhance mobile interaction.

Let's jump into it!

1. Huel

Huel's interactive email captivates recipients with a visually stunning layout and engaging elements like clickable buttons and embedded videos. This approach not only grabs attention but also encourages user interaction, making the email both memorable and effective.

2. Pair of Thieves

Pair of Thieves' email titled "HINT: The only way out is through" stands out with its engaging design and interactive elements. The email effectively captures attention with visually appealing graphics and clickable buttons, making it a memorable and user-friendly experience.

3. Soft Services

Soft Services' email titled "I Spy With My Little Eye" is a masterclass in interactive design, featuring engaging elements like clickable buttons and visually appealing graphics. This approach not only captures the recipient's attention but also encourages active participation, making it an excellent tool for maintaining customer engagement.

4. Ooni Pizza Ovens

Ooni Pizza Ovens' email titled "Controversy at its Most Delicious" stands out with its engaging design and interactive elements. The email effectively captures attention with visually appealing graphics and clickable buttons, making it a memorable and user-friendly experience.

5. Ubisoft

Ubisoft, a renowned video game company, excels in creating and publishing engaging games. The email titled "The wait is over: get a first look at the gameplay!" effectively captures attention with its compelling subject line and visually appealing design, making it a standout example of an engaging and well-executed email campaign.

6. Volkswagen

Volkswagen's email titled "Spotto! It’s the colourful new T-Cross" showcases the vibrant and dynamic design of their new T-Cross model. The email stands out with its engaging visuals and interactive elements, making it a memorable and user-friendly experience.

7. McDonald’s

McDonald's interactive email titled "Feeling Like a Winner" effectively captures attention with its vibrant visuals and engaging elements. The email's dynamic design and clear call-to-action make it an excellent tool for driving user interaction and enhancing customer engagement.

8. Uplers

Uplers' email titled "Are you a holiday trivia master or a merry novice? 🎅🎄 Find out in this Christmas trivia game" captivates recipients with an engaging Christmas trivia game. This interactive element not only entertains but also encourages active participation, making the email a standout example of user engagement and seasonal relevance.

9. Xumo

Xumo's email titled "Who's Your Favorite Monster?" captivates recipients with its playful design and engaging content. The use of bold, eye-catching fonts and vibrant colors makes the email visually appealing, while the interactive elements encourage user participation, making it a standout example of effective email design.

10. Litmus

Litmus' email titled "iOS 17 is here. Are you ready for it?" stands out with its sleek design and interactive elements that engage the reader from the start. The email's dynamic layout, combined with clickable buttons and visually appealing graphics, makes it a memorable and effective tool for capturing user interest and encouraging interaction.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning interactive emails that captivate your audience. Its intuitive drag-and-drop interface empowers you to design visually appealing emails with dynamic elements like clickable buttons and embedded videos, ensuring your messages are both engaging and memorable.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE