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Interactive Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Interactive that have been sent to customers from various companies. Seeing these examples can help you understand what works and inspire your own email designs.

What should go into Interactive emails?

A good Interactive email is visually engaging and encourages user participation through dynamic content and interactive elements. It should captivate the reader's attention with personalized experiences, making the email feel more like a conversation than a one-way message.

  • Eye-Catching Design: Use vibrant colors, bold fonts, and high-quality images to grab attention. Phrases like "Check this out!" or "Look at this!" can draw the reader in.
  • Interactive Elements: Incorporate buttons, sliders, and quizzes to make the email engaging. Examples include "Click here to find out more" or "Take our quick survey."
  • Personalization: Address the recipient by name and tailor content to their preferences. Use phrases like "Just for you, [Name]" or "Based on your interests."
  • Clear Call-to-Action: Make it easy for the reader to know what to do next with prominent buttons or links. Examples include "Shop Now," "Learn More," or "Get Started."
  • Mobile-Friendly Layout: Ensure the email looks great on all devices with responsive design. Phrases like "Swipe to see more" or "Tap to explore" can enhance mobile interaction.
  • Concise and Relevant Content: Keep the message short and to the point, focusing on what matters most to the reader. Use phrases like "In a nutshell" or "Here's the gist."

Let's jump into it and explore 10 fantastic examples of Interactive emails that truly stand out!

10 Interactive Email Examples

1) Huel

Huel

Huel's email, titled "Your One-Way Ticket to Paris," captivates with its vibrant design and engaging interactive elements. The email effectively uses dynamic content and clear calls-to-action, making it a standout example of how to create an immersive and personalized user experience.

2) Pair of Thieves

Pair of Thieves

Pair of Thieves' email, titled "HINT: The only way out is through," stands out with its engaging design and interactive elements that captivate the reader's attention. The email effectively uses dynamic content and clear calls-to-action, making it a prime example of how to create an immersive and personalized user experience.

3) Soft Services

Soft Services

Soft Services' email, titled "I spy with my little eye…," is a stellar example of an Interactive email that captivates customers with its playful subject line and engaging design. The email effectively uses dynamic content and clear calls-to-action, making it an excellent tool for creating an immersive and personalized user experience.

4) Ooni Pizza Ovens

Ooni Pizza Ovens

Ooni Pizza Ovens' email, titled "Controversy at its Most Delicious," stands out with its vibrant design and engaging interactive elements that captivate the reader's attention. The email effectively uses dynamic content and clear calls-to-action, making it a prime example of how to create an immersive and personalized user experience.

5) Ubisoft

Ubisoft

Ubisoft is a video game company known for creating popular game franchises. The email titled "The wait is over: get a first look at the gameplay!" effectively generated excitement and anticipation by announcing a first look at the gameplay, using a subject line that creates a sense of urgency and curiosity, encouraging recipients to open the email to see the new content.

6) Volkswagen

Volkswagen

Volkswagen's email, titled "Spotto! It’s the colourful new T-Cross," showcases the vibrant and dynamic design of their new T-Cross model. The email stands out with its engaging content and visually appealing elements, making it an excellent example of how to create an immersive and personalized user experience.

7) McDonald’s

McDonald’s

McDonald's email, titled "Feeling Like a Winner," effectively captures attention with its vibrant design and engaging interactive elements. The email's dynamic content and clear calls-to-action make it a prime example of how to create an immersive and personalized user experience.

8) Uplers

Uplers

Uplers' email, titled "Are you a holiday trivia master or a merry novice? 🎅🎄 Find out in this Christmas trivia game," engages recipients with a fun and interactive Christmas trivia game. The inviting subject line encourages participation, making it a standout example of how to capture the audience's interest through interactive content.

9) Xumo

Xumo

Xumo's email, titled "Who’s your favorite monster?," captivates with its playful and engaging design. The use of vibrant colors and bold fonts draws the reader's attention, while the clear and organized layout ensures an enjoyable and interactive user experience.

10) Litmus

Litmus

Litmus, a company specializing in email marketing tools, helps users create, test, and analyze their email campaigns. The email titled "iOS 17 is here. Are you ready for it?" stands out with its engaging content and interactive design elements, making it a prime example of how to capture and maintain the audience's interest through dynamic and visually appealing emails.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning Interactive emails is a breeze. Its intuitive drag-and-drop interface empowers you to design visually captivating emails with ease, ensuring your messages not only look beautiful but also engage your audience effectively. Plus, with customizable templates, you can effortlessly tailor your emails to reflect your brand's unique style.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE