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10 Insurance Email Examples and Tips

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In this article, you'll find 10 email examples for insurance that have been sent to customers from various companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create effective and visually appealing emails for your own insurance business.

What should go into insurance emails?

A good insurance email is clear, concise, and personalized, addressing the recipient's specific needs and concerns. It should also include a strong call-to-action, visually appealing design, and easy-to-understand information about the insurance products or services offered.

  • Personalized Greeting: Start with a warm and personalized greeting, such as "Dear [Customer's Name]," to make the recipient feel valued and recognized.
  • Clear Subject Line: Use a subject line that grabs attention and clearly states the purpose of the email, like "Protect Your Home with Our Comprehensive Insurance Plans."
  • Engaging Introduction: Begin with a compelling introduction that highlights the benefits of your insurance services, such as "Secure your future with our tailored insurance solutions."
  • Informative Content: Provide clear and concise information about the insurance products, using phrases like "Our life insurance plans offer peace of mind and financial security."
  • Strong Call-to-Action: Include a direct and persuasive call-to-action, such as "Get a free quote today!" or "Contact us to learn more."
  • Visually Appealing Design: Use a clean and attractive design with relevant images and easy-to-read fonts to enhance the email's aesthetic appeal.

Let's jump into it!

1. Delta Dental

Delta Dental's email, titled "Missing Your Dental Coverage," effectively addresses the recipient's potential lapse in dental insurance with a clear and engaging message. The email's strong call-to-action and visually appealing design make it a standout example of how to re-engage customers and encourage them to renew their coverage.

2. Money

Money's email, titled "Is pet insurance worth it?", effectively engages recipients by addressing a common concern among pet owners. Its clear and concise content, combined with a visually appealing design, makes it a compelling example of how to communicate the value of insurance products in a straightforward and engaging manner.

3. Airbnb

Airbnb's email, titled "Protect your trip with travel insurance," effectively communicates the importance of safeguarding travel plans. By emphasizing the availability of travel insurance, Airbnb reassures customers that they can protect their trips against unforeseen circumstances, enhancing their overall travel experience and providing peace of mind.

4. Confused.com

Confused.com's email, titled "Get set for your trip: Your £6.08 travel quote is ready," stands out by offering a specific and affordable travel insurance quote directly in the subject line. This approach makes the email immediately relevant and attention-grabbing, effectively engaging recipients and encouraging them to consider the travel insurance offer.

5. Loop

Loop's email, titled "New Look, Same Loop," effectively captures attention with its fresh design while maintaining brand consistency. The company excels in this email by clearly communicating the updates and improvements, ensuring that recipients are both informed and engaged without feeling overwhelmed by the changes.

6. Rimac

Rimac's email, titled "Jorge, agradecemos tu lealtad con esta oferta exclusiva para tu vehículo," stands out by offering a personalized and exclusive offer to the recipient, making them feel valued and appreciated. The email's clear and engaging content, combined with a visually appealing design, ensures that the message is both compelling and easy to understand, encouraging recipients to take action.

7. Ando

Ando's email, titled "Sustainable Pet Insurance That Could Save You Up to 20%," effectively highlights the financial benefits of their eco-friendly insurance plans. The email's clear and concise message, combined with a compelling call-to-action, makes it an effective tool for engaging pet owners and encouraging them to consider sustainable insurance options.

8. Robinhood

Robinhood's email, titled "Starbucks as an Insurance Perk," creatively combines a popular brand with an insurance offer, making the message both relatable and enticing. The email's clear and engaging content, along with its visually appealing design, ensures that recipients are drawn in and motivated to explore the insurance perk further.

9. Plum

Plum's email, titled "Meet your new health partner, Plum – with a question from the CEO," stands out with its clean and professional design. The email's engaging subject line, combined with a well-structured layout and easy-to-read fonts, ensures that recipients are both informed and intrigued, making it an effective communication tool.

10. Simply Business

Simply Business provides resources and articles aimed at small businesses, and their email titled "Our best small business articles of 2021" highlights the top articles from the year. This email stands out due to its curated content that offers valuable insights and advice, making it a useful resource for small business owners seeking both insurance and business guidance.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning insurance emails that captivate your audience and drive engagement. Its intuitive platform empowers you to create personalized, visually appealing emails that highlight your insurance offerings, ensuring your message is both impactful and memorable.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE