Insurance Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for insurance that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create effective and appealing insurance emails.

What should go into Insurance emails?

A good insurance email is clear, concise, and personalized, addressing the recipient's specific needs and concerns. It should include essential information such as policy details, benefits, and a call to action, making it easy for the customer to understand and respond.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Customer Name], we have some important updates about your policy."
• Clear Subject Line: Use a subject line that immediately conveys the email's purpose. For instance, "Your Policy Renewal Notice" or "Important Coverage Update."
• Policy Details: Provide a brief overview of the policy, including coverage, benefits, and any changes. Use phrases like "Your current coverage includes..." or "We've updated your benefits to include...".
• Call to Action: Encourage the recipient to take the next step, whether it's renewing a policy, contacting an agent, or reviewing their coverage. Examples include "Click here to renew your policy" or "Contact us for more details."
• Contact Information: Make it easy for the recipient to get in touch with you. Include phrases like "Reach out to us at [phone number]" or "Email us at [email address] for any questions."
• Visual Appeal: Use a clean, professional design with relevant images and easy-to-read fonts. Ensure the email is visually appealing and not cluttered, enhancing the overall user experience.

Let's jump into it and explore 10 email examples of good insurance emails!

10 Insurance Email Examples

1) Delta Dental

Delta Dental is an insurance provider specializing in dental coverage. This email stands out due to its clean design, clear subject line, and straightforward call to action, making it easy for recipients to understand and act on their dental coverage needs.

2) Money

The Money email is a prime example of an effective insurance email due to its clean design and clear messaging. It empowers users by providing straightforward information about pet insurance, making it easy for recipients to understand the benefits and take action.

3) Airbnb

Airbnb's email effectively communicates the importance of travel insurance by using a clean design and clear messaging. The straightforward layout and concise information empower users to make informed decisions about protecting their trips, making it an excellent example of how to discuss insurance with customers.

4) Confused.com

Confused.com's email stands out due to its clean design and clear messaging, making it easy for recipients to understand their travel insurance quote. The straightforward layout and concise information empower users to make informed decisions about their travel plans, ensuring they feel confident and well-informed.

5) Loop

Loop's email showcases a fresh design while maintaining its core identity, making it easy for recipients to recognize and engage with the brand. The company excels in creating a visually appealing and user-friendly email that effectively communicates updates, ensuring users feel informed and valued.

6) Rimac

Rimac's email is a great example of how to engage customers with a clean design and clear messaging. The straightforward layout and concise information make it easy for recipients to understand their vehicle insurance offer, empowering them to make informed decisions about their coverage.

7) Ando

Ando's email effectively promotes sustainable pet insurance with a clean design and clear messaging, making it easy for recipients to understand the benefits and take action. The straightforward layout and concise information empower users to make informed decisions about their pet insurance, ensuring they feel confident and well-informed.

8) Robinhood

Robinhood's email, featuring Starbucks as an insurance perk, stands out with its clean design and clear messaging. The straightforward layout and concise information make it easy for recipients to understand the benefits, empowering them to make informed decisions about their insurance options.

9) Plum

Plum's email, titled "Meet Your New Health Partner," features a clean and organized design that enhances readability and user engagement. The straightforward layout and concise messaging make it easy for recipients to understand the benefits, empowering them to make informed decisions about their health coverage.

10) Simply Business

Simply Business's email, titled "Our Best Small Business Articles of 2021," features a clean and organized design that enhances readability and user engagement. The straightforward layout and concise messaging make it easy for recipients to understand the benefits, empowering them to make informed decisions about their small business insurance needs.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning and highly effective insurance emails. Our intuitive platform empowers you to design personalized, clear, and engaging emails that resonate with your audience, ensuring your message is both impactful and easy to understand.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective insurance emails doesn't have to be complicated. Sign up for Flodesk today and start designing emails that truly connect with your audience. Get started with Flodesk.