Informational Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for informational purposes that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective informational emails.

What should go into informational emails?

A good informational email is clear, concise, and provides valuable information that the recipient can easily understand and act upon. It should be visually appealing, with a clean layout and engaging content that keeps the reader's attention.

• Subject Line: The subject line should be direct and informative, such as "Important Update on Your Account" or "New Features You Need to Know About."
• Introduction: Start with a friendly greeting and a brief overview of the email's purpose. For example, "Hi [Name], we wanted to let you know about some exciting updates to our service."
• Main Content: Clearly present the key information in a structured format. Use bullet points or numbered lists to make the content easy to scan. For instance, "Here are the new features we've added: 1. Enhanced security, 2. Improved user interface."
• Call to Action: Include a clear call to action that guides the reader on what to do next. Phrases like "Click here to learn more" or "Update your settings now" are effective.
• Closing: End with a polite closing and contact information for further assistance. An example could be, "Thank you for being a valued customer. If you have any questions, feel free to reply to this email or contact our support team."
• Visual Elements: Use images, icons, or infographics to break up text and make the email more engaging. Ensure these elements are relevant and enhance the message.

Let's jump into it and check out 10 examples of good informational emails!

10 informational email examples

1) Dove

Dove is a brand known for its commitment to real beauty and self-confidence, focusing on creating products that enhance natural beauty. This informational email is effective because it clearly communicates Dove's core values and provides valuable content that empowers users to embrace their true selves, all while maintaining a clean and visually appealing layout.

2) Designmodo

Designmodo offers a variety of email templates that are both modern and organized, making it easy for users to navigate and select the perfect template for their needs. This informational email is effective because it combines a clean design with accessible navigation, empowering users to quickly find and utilize the templates that best suit their purposes.

3) beefree

Beefree offers a diverse library of email templates categorized by specific use cases, making it easy for users to find the perfect template for their needs. This email is effective for informational purposes because its intuitive tabbed interface and accessible design empower users to quickly navigate and select templates, ensuring clear and efficient communication with customers.

4) Grammarly

Grammarly's informational email stands out due to its clean design and clear, concise content that empowers users to improve their writing skills. The email's intuitive layout and straightforward messaging make it easy for recipients to understand and act on the information provided, enhancing their overall experience.

5) ARMRA

ARMRA is a company that focuses on providing high-quality, science-backed health supplements designed to enhance overall well-being. This email is effective because it combines a clean, visually appealing layout with clear, concise content that empowers users to make informed decisions about their health.

6) Semrush

Semrush's informational email is a prime example of simplicity and user empowerment, featuring a clean design that makes it easy for recipients to quickly grasp the key points. The intuitive layout and straightforward content ensure that users can efficiently access the information they need, enhancing their overall experience.

7) Everlywell

Everlywell offers at-home lab tests that provide users with easy access to health insights. This informational email is effective because it combines a clean, visually appealing layout with clear, concise content that empowers users to make informed decisions about their health.

8) Visit Greenville SC

Visit Greenville SC's email showcases a clean and visually appealing layout that highlights the city's attractions and events, making it easy for recipients to plan their visit. The intuitive design and clear, concise content empower users to quickly access the information they need, ensuring a seamless and engaging experience.

9) Booking.com

Booking.com's email features a clean and visually appealing layout that effectively highlights key travel information, making it easy for users to plan their next adventure. The intuitive design and straightforward content empower recipients to quickly access the details they need, ensuring a seamless and engaging experience.

10) Soft Services

Soft Services' email features a clean, visually appealing layout that effectively highlights key information, making it easy for users to understand and act on the content. The intuitive design and straightforward messaging empower recipients to quickly access the details they need, ensuring a seamless and engaging experience.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning informational emails that captivate your audience. Our intuitive design tools and user-friendly interface empower you to craft clear, concise messages that are both engaging and easy to navigate.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective informational emails doesn't have to be complicated. Sign up for Flodesk today and start crafting emails that captivate and convert.

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