In this article, you'll find 10 email examples for informational purposes that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing emails.
A good informational email is clear, concise, and visually appealing, ensuring that the recipient quickly understands the key message. It should include a compelling subject line, a well-structured body, and a strong call to action to engage the reader effectively.
Let's jump into it!
Dove is a brand that focuses on beauty and personal care products. The email in question is part of their campaign to encourage individuals to embrace their real beauty. The email is considered good because it promotes a positive message about self-acceptance and real beauty. It is likely well-designed and engaging, making it effective in conveying Dove's brand values and connecting with their audience.
Designmodo's email showcases new Black Friday and Cyber Monday templates, making it a valuable resource for businesses preparing for these major shopping events. The email is effective because it provides clear, actionable information about the new templates, helping recipients quickly understand the benefits and how to implement them in their own campaigns.
beefree's email titled "24 hours left! RSVP today!" effectively provides information to customers by creating a sense of urgency with the 24-hour deadline, encouraging immediate action. The clear and concise subject line directly communicates the purpose of the email, making it easy for recipients to understand the importance of the message.
Grammarly's email titled "You’re taking your writing to the next level" effectively informs users about their progress in enhancing their writing skills. This email stands out because it provides valuable insights into the user's development, making it both motivating and encouraging.
ARMRA's email titled "Toxins are feasting at your BBQ" effectively captures attention by addressing a common concern in a relatable context, making it highly relevant to the reader. The company did a good job with this email by using a compelling subject line and providing valuable information that encourages the reader to take action, thereby enhancing engagement and trust.
Klaviyo is a platform specializing in email marketing and deliverability, helping businesses optimize their email campaigns. The email titled "Need an Email Deliverability Refresher?" is a good informational email because it offers valuable insights on improving email deliverability, presented in a clear and engaging manner.
Everlywell offers at-home lab tests that empower individuals to take control of their health. The email titled "Get help with food-related symptoms" is effective because it directly addresses a common health concern, providing clear and actionable information that encourages recipients to explore their testing options.
Visit Greenville SC's email titled "Follow the Path: Choose Your Greenville Adventure" invites recipients to explore various activities and attractions in Greenville, South Carolina. This email is a good example of an informational email because it provides clear, engaging content that helps readers easily understand and plan their visit, making the information both accessible and appealing.
Booking.com's email titled "Smiles Davis, Your Next Adventure is Calling" effectively captures attention with its vibrant design and engaging content. The use of bold fonts and visually appealing images makes the email stand out, while the clear and inviting call to action encourages recipients to explore their next travel destination.
Soft Services' email titled "Keep Calm and Niacinamide On" effectively informs recipients about the benefits of niacinamide in skincare. This email stands out due to its clear and concise messaging, visually appealing design, and actionable information, making it easy for readers to understand and engage with the content.
With Flodesk, you can effortlessly create stunning informational emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing messages that are both clear and engaging, ensuring your emails are not only read but loved.
Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.
Email examples sourced from reallygoodemails.com
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