Tips

10 Best Inclusion Email Examples and Tips

Table of contents
Jump to:

In this article, you'll find 10 email examples for inclusion that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own inclusion emails.

What should go into inclusion emails?

A good inclusion email is welcoming and ensures every recipient feels valued and seen. It uses inclusive language, diverse imagery, and a tone that fosters a sense of belonging.

  • Warm Greeting: Start with a friendly and inclusive salutation like "Hello everyone" or "Hi team" to set a positive tone.
  • Personalization: Use the recipient's name and tailor the content to their interests or needs, such as "We thought you'd love this update, [Name]!"
  • Inclusive Language: Avoid jargon and use gender-neutral terms. Phrases like "everyone," "team," and "folks" are great examples.
  • Diverse Imagery: Include images that represent a variety of cultures, ages, and abilities to reflect the diversity of your audience.
  • Clear Call to Action: Encourage engagement with phrases like "Join us," "Share your thoughts," or "Get involved."
  • Positive Closing: End on an uplifting note with phrases like "Looking forward to hearing from you" or "Thank you for being part of our community."

Let's jump into it!

1. NoBull

NoBull's email highlights the achievements of para-athletes, showcasing their dedication and success at the highest levels of competition. This email is a good example of inclusion as it celebrates diverse abilities and promotes a sense of community and recognition for all athletes.

2. FOLX

FOLX's email emphasizes the importance of mental health care, offering resources and support to its recipients. This email is a good example of inclusion as it addresses a critical aspect of well-being that affects everyone, fostering a sense of community and understanding.

3. AllTrails

AllTrails' email, titled "Finding Community Outside," effectively promotes inclusion by highlighting diverse outdoor experiences and encouraging recipients to explore nature together. This email fosters a sense of belonging by showcasing various community stories and inviting everyone to join in the adventure, making it a great example of inclusive communication.

4. Quip

Quip's email, celebrating Women's History Month, stands out as an inclusion email by highlighting the achievements and contributions of women across various fields. This email fosters a sense of community and recognition, making every recipient feel valued and seen.

5. Earthfolk

Earthfolk's email introduces the world's first full-scale alternative leather factory, emphasizing sustainability and innovation. The company did a good job with this email by clearly highlighting their groundbreaking achievement and engaging the audience with a compelling narrative about their eco-friendly mission.

6. ABSOLUT

ABSOLUT's email, titled "Name Belonging Lives Here: Born to Mix," celebrates diversity by showcasing a variety of names and stories, emphasizing that everyone belongs. This email is a good example of inclusion as it fosters a sense of community and belonging, making each recipient feel recognized and valued.

7. TripAdvisor

TripAdvisor's email, "6 Juneteenth Festivals to Kick Off Your Holiday Weekend," effectively promotes inclusion by highlighting diverse cultural events and encouraging recipients to celebrate together. This email fosters a sense of community and belonging by showcasing various Juneteenth festivals, making each recipient feel recognized and valued.

8. Drizly

Drizly's email, titled "April is Alcohol Awareness Month," focuses on promoting responsible drinking habits and providing resources for alcohol awareness. This email is a good example of inclusion as it addresses a significant social issue that affects a diverse audience, fostering a sense of community and shared responsibility.

9. Ghetto Gastro

Ghetto Gastro's email, titled "It's Finally Here: The Ghetto Gastro Cookbook," captivates with its bold, eye-catching design and vibrant imagery that reflects the brand's dynamic energy. The use of striking fonts and a clear, engaging title makes the email stand out, effectively drawing the reader's attention and conveying the excitement of the cookbook launch.

10. Athletic Brewing

Athletic Brewing's email, "A Taste for Change: Sip on Soul Sour Today," effectively promotes inclusion by highlighting a new product that caters to diverse tastes and preferences. This email is a great example of inclusion as it invites all recipients to join in the experience, fostering a sense of community and shared enjoyment.

Why you should use Flodesk to help create your emails

With Flodesk, crafting exceptional inclusion emails is a breeze. Its intuitive design tools and stunning templates empower you to create visually appealing emails that resonate with every recipient, ensuring everyone feels valued and included.

What is Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

Email examples sourced from reallygoodemails.com

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE