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Inclusion Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Inclusion that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and inspire your own inclusive email campaigns.

What should go into Inclusion emails?

A good Inclusion email is one that authentically celebrates diversity and fosters a sense of belonging, using language that is both respectful and empowering. It should be visually appealing, easy to read, and include clear calls to action that encourage engagement from all recipients.

  • Inclusive Language: Use terms like "everyone," "all," and "community" to ensure no one feels left out. For example, "We welcome everyone to join us."
  • Visual Appeal: Incorporate diverse imagery and accessible design elements. Use phrases like "See how we celebrate diversity" alongside inclusive visuals.
  • Clear Calls to Action: Encourage engagement with phrases like "Join us," "Learn more," or "Get involved." Make sure these are easy to find and act upon.
  • Personalization: Address recipients by their names and tailor content to their interests. For instance, "Hi [Name], we thought you'd love this event celebrating cultural diversity."
  • Empowering Tone: Use positive and uplifting language. Examples include "Together, we can make a difference" and "Your voice matters."
  • Accessibility: Ensure the email is easy to read with alt text for images and a simple layout. Use phrases like "Accessible for all" to highlight this feature.

Let's jump into it and explore 10 fantastic examples of Inclusion emails that hit all the right notes!

10 Inclusion Email Examples

1) NoBull

NoBull

NoBull is a company that highlights the achievements of para-athletes competing at the highest level. This email is a good Inclusion email because it celebrates the accomplishments of para-athletes, promoting diversity and inclusion by recognizing and showcasing the talents and hard work of athletes with disabilities.

2) FOLX

FOLX

FOLX's email, titled "Care for your mental health," is a great example of an Inclusion email because it addresses the critical issue of mental health care in a compassionate and accessible manner. By focusing on mental well-being and offering supportive resources, FOLX ensures that all recipients feel valued and understood, fostering a sense of community and belonging.

3) AllTrails

AllTrails

AllTrails is a company known for its outdoor trail guides and community. The email titled "Finding community outside" is a good example of Inclusion because it emphasizes the importance of community and inclusivity in outdoor activities, suggesting that AllTrails values bringing people together and fostering a sense of belonging among its users.

4) Quip

Quip

Quip's email celebrating Women’s History Month stands out as an Inclusion email because it highlights the importance of recognizing and honoring the contributions of women. By focusing on inclusivity and diversity, Quip effectively fosters a sense of community and belonging among its recipients.

5) Earthfolk

Earthfolk

Earthfolk is a company that has launched the first-ever full-scale alternative leather factory. The company did a good job with this email by effectively announcing this significant milestone in a clear and engaging manner, making it easy for recipients to understand and appreciate the importance of this achievement.

6) ABSOLUT

ABSOLUT

ABSOLUT's email titled "Smiles Davis, belonging lives here. Born to mix. ❤️ 🧡 💛 💚 💙 💜" is a great example of an Inclusion email because it emphasizes the theme of belonging and celebrates diversity. By highlighting the harmonious mixing of different elements, the email fosters a sense of community and inclusivity among its recipients.

7) TripAdvisor

TripAdvisor

TripAdvisor is a travel company that provides reviews and information about various travel destinations, accommodations, and activities. The email is effective for inclusion because it highlights Juneteenth, a significant cultural and historical event, thereby acknowledging and celebrating diversity. By promoting Juneteenth festivals, TripAdvisor is showing its commitment to inclusivity and cultural awareness, which can resonate well with a diverse audience.

8) Drizly

Drizly

Drizly's email, titled "April is Alcohol Awareness Month," is a thoughtful reminder of the importance of responsible drinking. This email is a good example of an Inclusion email because it addresses a significant public health issue in a respectful and informative manner, ensuring that all recipients feel acknowledged and supported in making informed choices.

9) Ghetto Gastro

Ghetto Gastro

Ghetto Gastro's email promoting their new cookbook stands out with its bold and engaging subject line, "It’s finally here—the Ghetto Gastro cookbook." The email's design features a clean sans-serif font that enhances readability, while the clear visual hierarchy and well-placed call-to-action buttons make it easy for recipients to engage with the content.

10) Athletic Brewing

Athletic Brewing

Athletic Brewing's email, "A Taste for Change: Sip on Soul Sour Today," effectively promotes their new non-alcoholic beer while celebrating diversity and inclusivity. The email stands out as a great Inclusion email because it highlights the company's commitment to offering inclusive beverage options that cater to a wide range of lifestyles and preferences, ensuring everyone feels welcome to enjoy their products.

Why you should use Flodesk to help create your emails

With Flodesk, crafting compelling Inclusion emails is a breeze. Its intuitive design tools and stunning templates empower you to create visually appealing, personalized messages that celebrate diversity and foster a sense of belonging effortlessly. Elevate your email campaigns with Flodesk's user-friendly platform and make every recipient feel valued and included.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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