Giveaway Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for giveaways that have been successfully sent to customers by various companies. Seeing these examples can help you understand what works and inspire you to create your own effective giveaway emails.

What should go into Giveaway emails?

A good Giveaway email grabs attention with a compelling subject line and keeps it with clear, enticing content. It should highlight the value of the giveaway, create urgency, and include a strong call-to-action to encourage participation.

• Compelling Subject Line: Use phrases like "Don't Miss Out!" or "Exclusive Giveaway Just for You!" to capture attention immediately.
• Eye-Catching Visuals: Incorporate vibrant images or graphics that showcase the giveaway item, making it visually appealing and hard to ignore.
• Clear Value Proposition: Clearly state what the recipient stands to gain, such as "Win a $100 Gift Card!" or "Get a Free Year of Service!"
• Sense of Urgency: Create a sense of urgency with phrases like "Limited Time Offer" or "Enter Now Before It's Too Late!" to prompt immediate action.
• Strong Call-to-Action: Use direct and action-oriented language like "Enter Now," "Claim Your Prize," or "Join the Giveaway" to guide the recipient on what to do next.
• Simple Entry Instructions: Make it easy to participate by providing clear and concise steps, such as "Click the link below to enter" or "Follow us on social media to qualify."

Let's jump into it and explore 10 email examples of good Giveaway emails!

10 Giveaway Email Examples

1) Golden State Warriors

The Golden State Warriors are an NBA basketball team known for their successful history and strong fan base. The email promoting their giveaways and theme nights is effective because it highlights special events that engage and excite fans, creating anticipation and ensuring they are aware of upcoming opportunities to participate in exclusive events.

2) Fleet Feet

Fleet Feet's "Welcome to the front of the pack!" email is a standout example of a good giveaway email because it effectively welcomes new subscribers with a warm and engaging tone. The email's design is visually appealing and clearly communicates the value of joining the Fleet Feet community, making recipients feel special and motivated to participate in future giveaways and events.

3) SCRT

SCRT's "The Substance T-Shirt Giveaway" email is a prime example of an effective giveaway announcement. The email captures attention with a visually appealing design and clearly communicates the value of the giveaway, making it easy for recipients to understand what they can win and how to participate.

4) Strava

Strava is a fitness tracking app that allows users to log their physical activities, such as running and cycling, and share their progress with a community of like-minded individuals. The email stands out as a Giveaway email because it offers a clear and enticing incentive: logging 45 miles of activity for a chance to win $450. This not only encourages user engagement but also promotes the use of Strava's tracking features, making it a compelling call to action for fitness enthusiasts.

5) ST ALi

ST ALi is a company renowned for its premium coffee products. The email titled "Win A La Marzocco Home Setup" excels by capturing attention with a compelling subject line and offering a high-value prize, effectively engaging recipients and encouraging participation in the giveaway.

6) GANT

GANT, a renowned clothing brand, captures attention with its giveaway email offering a $750 gift card. The substantial prize and clear, enticing subject line make it highly engaging, encouraging recipients to participate eagerly.

7) Pendleton Whisky

Pendleton Whisky is a brand known for its premium spirits, and it is currently running a promotional campaign for Father's Day, offering a giveaway contest. The email is effective because it offers a high-value prize (a Nexgrill bundle worth over $1,600), which is likely to attract attention and encourage participation. The subject line is clear and enticing, making it immediately obvious what the recipient stands to gain by opening the email and entering the contest. Additionally, the association with Father's Day adds a timely and relevant context to the promotion, increasing its appeal.

8) Youth To The People

Youth To The People is a skincare brand known for its high-quality, plant-based products. The "LAST DAY TO ENTER: Serums Month Giveaway" email stands out due to its urgent subject line, which prompts immediate action, and its clear call to action, making it easy for recipients to participate in the giveaway.

9) Grind

Grind's email, titled "Answer a five-minute survey, win a Coffee Machine," effectively captures attention with its clear and enticing subject line. The email's design features a clean layout, modern fonts, and attractive imagery, making it visually appealing and easy to read, while the strong call to action encourages recipients to participate in the survey for a chance to win.

10) DEEPS

DEEPS' email titled "Last Call on our Giveaway. One Day Left!" effectively captures attention with its urgent subject line, prompting immediate action from recipients. The sense of urgency combined with a clear call to action makes it a compelling and engaging giveaway email, encouraging participation before the opportunity expires.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning giveaway emails that captivate your audience with beautiful, customizable templates. Its intuitive drag-and-drop interface empowers you to design visually appealing emails that highlight your giveaway's value and drive engagement, all without needing any design experience.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.