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Gift Card Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Gift Cards that have been sent to customers by various companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective and visually appealing Gift Card emails.

What should go into Gift Card emails?

A good Gift Card email is visually appealing and clearly communicates the value of the gift card. It should include a compelling call-to-action and personalized elements to make the recipient feel special.

  • Eye-Catching Subject Line: Use phrases like "Surprise! A Gift Just for You" or "Your Special Gift Awaits" to grab attention immediately.
  • Personalized Greeting: Start with the recipient's name, such as "Hi [Name], we've got something special for you!" to create a personal connection.
  • Clear Value Proposition: Highlight the benefits of the gift card with phrases like "Enjoy $50 on us!" or "Treat yourself to something special."
  • Compelling Call-to-Action: Use strong, action-oriented language like "Redeem Your Gift Now" or "Shop with Your Gift Card Today" to encourage immediate action.
  • Visually Appealing Design: Incorporate high-quality images and a clean layout to make the email aesthetically pleasing and easy to read.
  • Easy Redemption Instructions: Provide simple, step-by-step instructions on how to use the gift card, such as "Click here to redeem your gift card" or "Enter this code at checkout."

Let's jump into it and explore 10 email examples of good Gift Card emails!

10 Gift Card Email Examples

1) GANT

GANT

GANT, a renowned clothing brand, excels with its "Win a $750 GANT gift card" email by offering a substantial incentive that grabs attention and drives engagement. The clear and enticing subject line effectively promotes the offer, making it a standout example of a good Gift Card email.

2) Beysis

Beysis

Beysis captures attention with its "No time? Give Mum a gift card" email by addressing a common pain point and offering a quick solution. The email's clear message and straightforward call-to-action make it an effective example of a good Gift Card email.

3) Park Mobile

Park Mobile

Park Mobile's "Reminder: A Free Gift From ParkMobile ๐Ÿš™" email effectively captures attention with its clear and engaging subject line. The reminder creates a sense of urgency, while the car emoji adds a visual element that aligns with their parking solutions, making it an excellent example of a gift card email that encourages customer engagement.

4) Adùn

Adùn

Adรนn's "pssst.. 10% OFF RN ๐Ÿ”ฅ" email stands out due to its engaging subject line that creates a sense of urgency and excitement. The use of emojis and casual language makes the email more appealing and likely to catch the recipient's attention, making it an effective Gift Card email.

5) Popsmith

Popsmith

Popsmith's "Let them choose..." email effectively captures the recipient's attention with a subject line that emphasizes choice and personalization. The company excels in this email by offering a clear and engaging message that resonates with the audience, making it a standout example of effective email marketing.

6) Gossamer

Gossamer

Gossamer's "So you forgot some gifts" email stands out by addressing a common scenario where customers may have forgotten to complete their purchase. This reminder not only helps in recovering potentially lost sales but also serves as a strategic tool for customer engagement and retention.

7) Emotive

Emotive

Emotive's email titled "Smiles Davis, want $100? And, want more revenue this BFCM? Convert **300% more lost carts**..." effectively grabs attention with a compelling subject line that offers a monetary incentive and promises significant business benefits. This combination of personal appeal and business value is likely to engage recipients and encourage them to take action, making it an effective Gift Card email.

8) Amazon

Amazon

Amazon is a global e-commerce giant known for its vast selection of products, fast shipping, and customer-centric services. The "Smiles Davis sent you an Amazon Gift Card!" email is a good example of a Gift Card email because it uses personalization with the sender's name and has a clear subject line that immediately informs the recipient about the gift card.

9) &Open

&Open

&Open's "Thanks for saying hi ๐Ÿ‘‹ Our team will be in touch soon" email stands out with its friendly and approachable tone, enhanced by the use of an emoji in the subject line. The clean design, featuring a well-organized layout and easy-to-read font, makes the email visually appealing and user-friendly, ensuring recipients can quickly grasp the message.

10) Art of Play

Art of Play

Art of Play is a company that offers unique and creative products, often focusing on puzzles, games, and other playful items. The email is effective as a Gift Card email because it combines a compelling offer (20% off and free gifts) with a sense of urgency ("Today Only!"), creating an incentive for immediate action and making it an attractive option for gift-giving. The subject line is also eye-catching with the use of emojis and special characters, which can increase open rates.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Gift Card emails that captivate your audience. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing emails that drive engagement and conversions. Elevate your email marketing game with Flodesk's simplicity and aesthetic excellence!

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, weโ€™re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE