Gif Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples featuring GIFs that have been successfully used by various companies. Seeing these examples can help you understand effective design and messaging strategies before creating your own GIF emails.

What should go into Gif emails?

A good GIF email captures attention with dynamic visuals and concise messaging, making it stand out in a crowded inbox. The most important elements include a compelling GIF that aligns with the email's purpose and a clear call-to-action that guides the reader effortlessly.

• Eye-Catching Subject Line: Use phrases like "Don't Miss This!" or "See It in Action!" to entice the reader to open the email.
• Engaging GIF: The GIF should be relevant and high-quality, such as a product demo or a fun animation that highlights key features.
• Concise Copy: Keep the text short and impactful with phrases like "Check this out!" or "Here's how it works."
• Clear Call-to-Action: Use direct language like "Shop Now" or "Learn More" to guide the reader to the next step.
• Mobile Optimization: Ensure the email and GIF load quickly and look great on mobile devices, using responsive design techniques.
• Personalization: Include the recipient's name or preferences to make the email feel tailored, such as "Hi [Name], we thought you'd love this!"

Let's jump into it and explore 10 email examples of good GIF emails!

10 Gif Email Examples

1) Birchbox

Birchbox is a company that offers a subscription service for beauty and grooming products, delivering a curated selection of sample-sized items to subscribers each month. This email is a good GIF email because it uses dynamic visuals to highlight the promotional offer, making it more engaging and enticing for the recipient.

2) 4Knines

4Knines, a company specializing in premium pet products, uses a GIF email to showcase their durable and stylish car seat covers for dogs. This email is effective because the animated GIF highlights the product's key features, such as water resistance and easy installation, making it visually appealing and informative for pet owners.

3) Athletic Brewing

Athletic Brewing's email titled "Brew Up Some Halloween Fun! 🍺 🎃" effectively captures customer attention with its festive and playful theme. The use of a dynamic GIF enhances the seasonal appeal, making the email more engaging and encouraging recipients to explore the Halloween-themed offerings.

4) KULFI

KULFI's "Bye Summer 🥲" email stands out as a GIF email because it uses a vibrant and dynamic GIF to capture the essence of the seasonal transition, making the message more engaging and visually appealing. The animated elements effectively draw the recipient's attention, enhancing the overall impact of the email.

5) The North Face

The North Face is a company that specializes in outdoor gear and apparel, known for its high-quality products designed to withstand various weather conditions. The email was effective because it directly addresses a common concern for outdoor enthusiasts—weather conditions—by promoting a product specifically designed to handle any weather. The subject line is clear and compelling, and the use of a well-known technology (GORE-TEX®) adds credibility and appeal to the product being advertised.

6) Oakley

Oakley, a renowned brand for high-performance sports gear and lifestyle products, uses a dynamic GIF in their "October Deals End At Midnight" email to create a sense of urgency and excitement. The animated visuals draw the recipient's attention to the limited-time offer, making the promotional message more engaging and compelling.

7) Sweetgreen

Sweetgreen is a company that focuses on providing healthy, seasonal, and locally sourced food options, known for their salads and bowls that emphasize fresh ingredients. The GIF email promoting their "Autumn Harvest Bowl" is effective because the dynamic visuals highlight the fresh, vibrant ingredients, making the email more engaging and enticing for recipients.

8) Pedestal

Pedestal's "Power Bar Ghost" email uses a dynamic GIF to create a visually engaging experience that captures the recipient's attention immediately. The animated elements highlight the product's unique features, making the message more memorable and encouraging the reader to take action.

9) Max Mara

Max Mara's email invitation to their SS25 Runway Show exemplifies elegance and sophistication, aligning perfectly with the brand's high-end image. The clean, minimalistic design, featuring a prominent title "You're Invited: SS25 Runway Show" and a clear call-to-action, ensures the essential information stands out without unnecessary clutter, making it both visually appealing and effective.

10) Leatherman

Leatherman's "Spooky season is here 🎃" email captures the Halloween spirit with a dynamic GIF that immediately grabs the recipient's attention. The animated visuals not only enhance the festive theme but also effectively highlight the featured products, making the email both engaging and informative.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning GIF emails is a breeze, thanks to its intuitive drag-and-drop interface and beautiful templates. You'll effortlessly design visually captivating emails that not only engage your audience but also drive action, all while enjoying the simplicity and empowerment that Flodesk offers.

What is Flodesk?

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.