10 Gif Email Examples and Tips

In this article, you'll find 10 email examples featuring GIFs that have been successfully sent to customers by various companies. Seeing these examples can help you understand how to effectively incorporate GIFs into your own emails, enhancing both engagement and visual appeal.

What should go into gif emails?

A good GIF email seamlessly integrates eye-catching animations that enhance the message without overwhelming the reader. The most important elements are a clear purpose for the GIF and ensuring it complements the email's overall design and content.

• Engaging Subject Line: Use phrases like "Don't Miss This!" or "See It in Action!" to grab attention right away.
• Compelling Header: Start with a strong, visually appealing header that sets the tone for the email. For example, "Experience the Magic of Our New Feature!"
• Purposeful GIF: Ensure the GIF serves a clear purpose, such as demonstrating a product feature or highlighting a special offer. For instance, "Watch how easy it is to use our new tool!"
• Concise Text: Keep the accompanying text short and to the point. Use phrases like "Check this out!" or "Here's how it works."
• Clear Call to Action: Include a strong call to action, such as "Shop Now" or "Learn More," to guide the reader on what to do next.
• Mobile-Friendly Design: Ensure the email looks great on all devices. Use responsive design techniques to make sure your GIFs and text are easily viewable on mobile screens.

Let's jump into it!

1. Birchbox

Birchbox, a subscription service for beauty products, sends monthly boxes filled with curated beauty samples. Their email, "Pick a gift and get another full-sized gift, on us 🎁," effectively uses a GIF to highlight the special offer, making the message more engaging and visually appealing for subscribers.

2. 4Knines

4Knines' email, "🔮 Something Wicked is Coming…," effectively uses a GIF to create a sense of anticipation and excitement among its subscribers. The animated element not only captures attention but also enhances the thematic appeal of the message, making it more engaging and visually compelling.

3. Athletic Brewing

Athletic Brewing's email, "Brew Up Some Halloween Fun," uses a GIF to create a festive and engaging atmosphere for its subscribers. The animated element not only captures attention but also enhances the thematic appeal of the message, making it a perfect example of how to effectively use GIFs to connect with customers.

4. KULFI

KULFI's email, "Bye Summer," stands out for its vibrant and dynamic GIF that perfectly encapsulates the essence of the season's end. The animated element not only grabs attention but also enhances the overall message, making it more engaging and visually appealing for subscribers.

5. The North Face

The North Face's email, "Take on Any Weather with Offtrail Gore-Tex Shoes," effectively showcases their product's unique selling points through a visually appealing GIF. The animated element not only captures attention but also clearly demonstrates the product's features, making the email both engaging and informative for subscribers.

6. Oakley

Oakley's email campaign, titled "October Deals End At Midnight," is designed to create urgency and drive immediate action. The email features a striking image of their products, enhanced by dynamic visuals that capture attention. The clear and concise message emphasizes the limited-time offer, encouraging recipients to take advantage of the deals before they expire. The overall design is clean and visually appealing, making it easy for readers to understand the key message and respond promptly.

7. Sweetgreen

Sweetgreen, known for its healthy, seasonal, and locally sourced food options, effectively uses a GIF in their email promoting the "Autumn Harvest Bowl." The animated element captures attention and highlights the fresh, high-quality ingredients, making the email more engaging and visually appealing for subscribers.

8. Pedestal

Pedestal's email, "Power Bar Ghost," uses a GIF to create a visually captivating experience that draws the reader's attention immediately. The animated element not only highlights the key features of the product but also adds a dynamic touch that makes the email more engaging and memorable for subscribers.

9. Max Mara

Max Mara's email invitation for the SS25 Runway Show exemplifies elegance and sophistication, consistent with the brand's high-end image. The clean design, featuring a prominent title and a sleek, sans-serif font, ensures readability and visual appeal, while the clear call-to-action button and straightforward layout make it easy for recipients to engage with the content.

10. Leatherman

Leatherman's email, "Spooky Season is Here," uses a GIF to create a visually captivating experience that immediately grabs the reader's attention. The animated element not only highlights the seasonal theme but also enhances the overall message, making it more engaging and memorable for subscribers.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning GIF emails is a breeze. Its intuitive design tools empower you to effortlessly craft visually appealing emails that captivate your audience, ensuring your messages stand out in any inbox. Elevate your email game with Flodesk's seamless integration of GIFs and beautiful templates.

What is Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

Email examples sourced from reallygoodemails.com