Gif Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples featuring GIFs that have been sent to customers from various companies. Seeing these examples can help you understand what works and inspire your own creative email designs.

What should go into Gif emails?

A good GIF email captures attention immediately with a visually engaging GIF that complements the message. It should be concise, ensuring the GIF enhances the content without overwhelming the recipient.

• Eye-Catching Subject Line: Use phrases like "Don't Miss This!" or "See It in Action!" to entice recipients to open the email.
• Compelling Visuals: The GIF should be high-quality and relevant to the email's purpose, such as showcasing a product feature or a special offer.
• Clear Call to Action: Include a direct and easy-to-find CTA like "Shop Now" or "Learn More" to guide the recipient's next steps.
• Concise Copy: Keep the text brief and to the point, ensuring it supports the GIF without overshadowing it. Phrases like "Check this out!" or "Here's how it works" work well.
• Mobile Optimization: Ensure the email and GIF are optimized for mobile viewing, as many recipients will open emails on their phones.
• Personalization: Use the recipient's name or personalized content to make the email feel more tailored and engaging.

Let's jump into it and explore 10 fantastic examples of GIF emails that hit the mark!

10 Gif Email Examples

1) Birchbox

Birchbox is a subscription service that delivers personalized beauty samples to your door each month, allowing you to discover new products tailored to your preferences. This GIF email is effective because it uses a visually appealing and straightforward design to highlight a special offer, making it easy for users to understand and act on the promotion quickly.

2) 4Knines

4Knines specializes in high-quality pet products, and their GIF email effectively captures attention with a visually striking design that hints at an upcoming event. The simplicity of the layout, combined with the engaging GIF, empowers users to stay informed and excited about what's next, making it a compelling example of how to use GIFs in email marketing.

3) Athletic Brewing

Athletic Brewing, known for its non-alcoholic craft beers, delivers a visually engaging Halloween-themed email that captures attention with its vibrant design and playful imagery. This email is a great example of using GIFs to create a fun and memorable experience for customers, making it easy for them to engage with the content and feel excited about the brand's offerings.

4) KULFI

KULFI's "Bye Summer" GIF email stands out with its vibrant and engaging design, capturing the essence of the season's end in a visually appealing way. The simplicity and clarity of the message make it easy for recipients to connect with the content, ensuring a memorable and effective communication.

5) The North Face

The North Face is renowned for its high-performance outdoor gear, designed to withstand the toughest conditions. This email effectively showcases their Offtrail Gore-Tex shoes with a clean, visually appealing design that highlights the product's key features, making it easy for recipients to understand and appreciate the benefits at a glance.

6) Oakley

Oakley's "October Deals End at Midnight" GIF email captures attention with its bold, time-sensitive message and clean design. The simplicity of the layout, combined with the urgency conveyed by the countdown, empowers users to act quickly and take advantage of the limited-time offer.

7) Sweetgreen

Sweetgreen is a fast-casual restaurant chain that focuses on providing healthy, locally sourced salads and bowls. The "Autumn Harvest Bowl" GIF email is effective because it uses a visually appealing design to highlight the seasonal offering, making it easy for recipients to understand and feel excited about the new menu item.

8) Pedestal

Pedestal's "Power Bar Ghost" GIF email stands out with its clean and visually engaging design, making it easy for recipients to grasp the message quickly. The simplicity of the layout, combined with the dynamic GIF, empowers users to stay informed and excited about the product, ensuring a memorable interaction.

9) Max Mara

Max Mara is a luxury fashion brand known for its sophisticated and timeless designs. The "You're Invited SS25 Runway Show" GIF email stands out with its clean and elegant design, making it easy for recipients to understand the invitation and feel excited about the upcoming event. The simplicity of the layout, combined with the dynamic GIF, ensures a memorable and engaging experience for the audience.

10) Leatherman

Leatherman is a brand known for its high-quality multi-tools and knives, designed for durability and versatility. The "Spooky Season is Here" GIF email effectively captures attention with its visually engaging and festive design, making it easy for recipients to connect with the seasonal theme and feel excited about the brand's offerings.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning GIF emails is a breeze. Our intuitive platform empowers you to design visually captivating emails effortlessly, ensuring your messages stand out and engage your audience effectively.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.